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Soft Power Presentation
Soft Power Presentation
Soft Power Presentation
Soft Power Presentation
Soft Power Presentation
Soft Power Presentation
Soft Power Presentation
Soft Power Presentation
Soft Power Presentation
Soft Power Presentation
Soft Power Presentation
Soft Power Presentation
Soft Power Presentation
Soft Power Presentation
Soft Power Presentation
Soft Power Presentation
Soft Power Presentation
Soft Power Presentation
Soft Power Presentation
Soft Power Presentation
Soft Power Presentation
Soft Power Presentation
Soft Power Presentation
Soft Power Presentation
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Soft Power Presentation

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Designed to be thought provoking

Designed to be thought provoking

Published in: Education, Business, Technology
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  • I think that we should begin this presentation with very Specific aim.
    BTW, I think we need to rename “Aim, Function, Tools” : at least “function doesn’t make sense but I used it as a concept holder
  • I wanted to take one slide to explain that the huge rise in wealth for just the top 1%, while the others real wages gave stagnated
  • And here, I want to point out that last time there was so much inequality, it led to the “Great Compression” that destroyed a lot of Elite power. Learning from History we need to be careful not to lead people to revolt again.
    The second graph shows that although we have done a good job in keeping the masses ignorant of the real situation, we are worried that they still want a society that is far more egalitarian.
    This is why good Soft Power strategies are important.
  • I propose that we separate the Elites into 3 groups
    Also, Check this out:
    http://en.wikipedia.org/wiki/Elite_theory
    http://en.wikipedia.org/wiki/The_Power_Elite
    http://en.wikipedia.org/wiki/Elitism
    http://ampedstatus.com/full-report-the-economic-elite-vs-the-people-of-the-united-states-of-america/#elite
    (especially part 3)
  • This is what we talked formed the hard power of the elites and I thought it went well with the concept of ‘exceptional group’
  • I propose that we separate the Elites into 3 groups
    Also, Check this out:
    http://en.wikipedia.org/wiki/Elite_theory
    http://en.wikipedia.org/wiki/The_Power_Elite
    http://en.wikipedia.org/wiki/Elitism
    http://ampedstatus.com/full-report-the-economic-elite-vs-the-people-of-the-united-states-of-america/#elite
    (especially part 3)
  • Remember we are playing Devils Advocates
  • This slide is a little bit ‘over the top’, with a lot of animation and pictures… let’s see if we can make it simpler.
    I thought that showing images of people we think belong to the ‘elite’ in certain ways, each illustrating the characteristics of our diamond model of the elite’s smart power, would help pple see a bit clearly. I had trouble finding one that matches ‘status’ tho… Also, you have to watch this slide at least with the animation on, hopefully, it will make sense to u guys as well…
  • This slide is a little bit ‘over the top’, with a lot of animation and pictures… let’s see if we can make it simpler.
    I thought that showing images of people we think belong to the ‘elite’ in certain ways, each illustrating the characteristics of our diamond model of the elite’s smart power, would help pple see a bit clearly. I had trouble finding one that matches ‘status’ tho… Also, you have to watch this slide at least with the animation on, hopefully, it will make sense to u guys as well…
  • And after these four marvelous slides --;;; I got stuck… so I thought maybe we could point out how these elites are maintained by using the five characteristics of their soft power to not only maintain their own community but also the whole society ‘under their values and soft power’ (macro-level) and that in order to do that, they needed to ‘recruit’ new personalities within the elite society (micro-level)
  • The one who presents this will have to explain the separation, transition, reincorporation, more in detail – I thought a few words on the phenomenon would be enough, then we could go and apply this to our ‘american dream’
  • Ok, so I was thinking if reduction in Both HP + SP = “real” Smart Power
    I have not seen this “power relationship” discussed before
    Basically want to suggest in improvement in Smart Power concept, for class discussion.
  • Transcript

    • 1. Secrets of Elite Soft Power Kim, Lim, Piatov
    • 2. Our Goal: Our Goal: Show how Elites can use Soft Show how Elites can use Soft Power to maintain their dominance Power to maintain their dominance
    • 3. How to How to prevent rise of prevent rise of masses in masses in Neo-Liberal Neo-Liberal System? System? Top 1% = The Real Elite
    • 4. Who are the Elite? • An exceptional and/or privileged group that wields considerable power within its sphere of influence.
    • 5. Exceptional Group
    • 6. Who are the Elite? • Fragmented Group • Dominant Elite – Top 1% of Wealth (owning 40% of worlds wealth) – Control and benefit most from structure • Functional Elite • Outlying Elite Dominant Elite Functional Elite Elites Masses Outlying Elite
    • 7. Why Elites Matter Elite is a Role • Elites have been in our society since the beginning of time • It is in our nature to want to have leaders • Elites have the best interest of society at heart Elite is a Right • Every society needs elites to maintain order – Wealth is compensation for creating good living conditions (see failure of Tsarist Elites 1917) • Elites are the enlightened • Role of Elites is to “run” bastions of power to preserve and enhance their socio-economic position
    • 8. Considerable Power – Smart Power
    • 9. Element of Fun: Outliers Dominant (Structural) Elite Outliers Supporting Elite • “Outliers”: Challenging the system and hierarchy • The Outliers = The Outcasts • Noam Chomsky • Ha-Joon Chang
    • 10. Maintenance of Elite • « Transformational Leaders » – Macro-level – maintaining the whole community dominated by elites – identity voting • « Transactional Leaders » – Micro-level – from ‘one commoner’ to ‘the elite’ – rite of passage Adapted from Joseph Nye’s “The Powers to Lead”
    • 11. Liminality – the rite of passage • Concept developed by Arnold Van Gennep “the time in which people are on the threshold of entering a new phase in their life, having left the previous one behind” • Separation  Transition  Reincorporation From one ‘imgined community’ to another...
    • 12. Why do certain people tend to vote for elites against their interests? • Identity Voting – Reagan and his blue collar supporters – Health Care in the U.S. – War in Iraq • • Benedict Anderson: Imagined Communities Victor Turner: Communitas
    • 13. Soft Power Strategies • Example of: Personal Responsibility = Elite Manipulation Charlton Heston : :Bloodline of Freedom Charlton Heston Bloodline of Freedom Individual Responsibility Individual Responsibility
    • 14. Micro-Level Strategies • 2 Strategies that keep the masses embracing inequalities and accepting “rules of the game” 1
    • 15. Personal Responsibility • Let the professionals
    • 16. Soft Power Strategy Idea of Personal Responsibility & Freedom 2 Functions Brilliant!
    • 17. Micro-Level Strategies 2 • • • Perpetuate belief that making it to the top is easy Abide by Elite’s rules Enforce rules of the top group
    • 18. Case Studies: Illusion of Equality “Anyone can make it!” • Start-up: “Facebook” & Mark Zuckerberg (always elitist oriented) Youngest billionaire in the world • Start-up: “Google” begun by Russian Immigrants • Competition: “American Idol”
    • 19. Case Studies: Cementing the Glass Floor • • • Singers: Rappers and Pop-singers e.g. “Jenny from the Block” Governments: China’s internet censorship Royal Wedding: Prince William & a “Commoner”
    • 20. Power Relationship? Hard Hard Power Power Soft Power Hard Hard Power Power Soft Power Does a decrease in HP Require an Increase in SP? Or can a reduction in both be sufficient for Elites to control society?
    • 21. Power Relationship? • These Regimes use vast HP (repression) AND SP (Propaganda) to maintain Elite Position (domestic) • While US Uses less of both • US = “Smart Soft Power” Hard Hard Power Power Soft Power Smart Smart Power? Power?
    • 22. Smart Soft Power • As society evolves to knowledge economy • Elites need more sophisticated tool of manipulation • Smart Soft Power uses subtle Transforming strategies combined with less Hard Power: – Identity Voting – Individual Responsibility & Freedom – False Hope

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