Journalism 2.0


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The first lecture for the Digital Journalism Workshop at Ithaca College

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Journalism 2.0

  1. 1. Journalism 2.0 <ul><li>Digital Journalism Workshop </li></ul>
  2. 2. Effective learning <ul><li> </li></ul><ul><ul><li>read, learn, comment </li></ul></ul><ul><ul><li>create your own </li></ul></ul><ul><li> </li></ul><ul><li>good old e-mail </li></ul>
  3. 3. Interesting times <ul><li>What have you heard about news industry? </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> (Romenesko) </li></ul></ul><ul><ul><li> </li></ul></ul>
  4. 4. Current trends <ul><li>News is becoming a service </li></ul><ul><ul><ul><li>What journalists must supply? </li></ul></ul></ul><ul><ul><ul><li>News story is never finished (updates) </li></ul></ul></ul><ul><li>No media monopoly </li></ul><ul><ul><ul><li>Several Web news sources </li></ul></ul></ul><ul><ul><ul><li>Every story becomes a Web site </li></ul></ul></ul>Project for Excellence in Journalism
  5. 5. Current trends <ul><li>Journalists provide “tools” that help users utilize information </li></ul><ul><ul><ul><li>List of Web links </li></ul></ul></ul><ul><ul><ul><li>Contacts </li></ul></ul></ul><ul><ul><ul><li>Maps </li></ul></ul></ul><ul><ul><ul><li>Pictures </li></ul></ul></ul>Project for Excellence in Journalism
  6. 6. Current trends <ul><li>Experiments and innovations (that is where you come in) </li></ul>
  7. 7. Current trends <ul><li>Less and less people read newspapers </li></ul><ul><li>BUT more and more people consume news </li></ul><ul><ul><ul><li>Traditional and new media sources </li></ul></ul></ul><ul><ul><ul><li>70 percent of Americans use the Internet for news </li></ul></ul></ul>
  8. 8. Current trends Percent of Population Ever Going Online Project for Excellence in Journalism
  9. 9. Going online <ul><li>Newspapers and information </li></ul><ul><ul><ul><li>supply and demand </li></ul></ul></ul><ul><ul><ul><li>Internet </li></ul></ul></ul><ul><ul><ul><li>consumers empowered </li></ul></ul></ul>
  10. 10. Going online <ul><li>Most of newspapers’ expenses have nothing to do with news or editorial content </li></ul><ul><li>It is MUCH CHEAPER to produce news online </li></ul><ul><li>Enormous opportunities for journalists </li></ul>
  11. 11. Means to survive <ul><li>Jeff Jarvis ( </li></ul><ul><ul><li>customers are in charge </li></ul></ul><ul><ul><li>people are getting together online </li></ul></ul><ul><ul><li>mass market is dead and replaced by mass of niches </li></ul></ul><ul><ul><li>conversation is the key </li></ul></ul><ul><ul><li>from scarcity to abundance </li></ul></ul><ul><ul><li>networks </li></ul></ul>
  12. 12. Blogs, blogs, blogs
  13. 13. Wiki journalism <ul><li>Collaboration between journalists and audience </li></ul><ul><li>Community involvement </li></ul><ul><li>Dialogs and discussions </li></ul><ul><li>Getting news ideas </li></ul><ul><li>A news story is never finished </li></ul>
  14. 14. Mobile web <ul><li>Bringing Internet into the real world </li></ul><ul><ul><li>3G network (faster) </li></ul></ul><ul><ul><li>iPhone, BlackBerry, Google Phone (always with you) </li></ul></ul><ul><ul><li>Produce and publish multimedia content anywhere </li></ul></ul><ul><ul><li>Consume multimedia content anywhere </li></ul></ul>
  15. 15. QR codes <ul><li>Bar Codes did not really take off (maybe wrong time) </li></ul><ul><li>QR Codes have a great potential </li></ul><ul><li>New forms of media </li></ul>
  16. 16. Semantic web <ul><li>Completely new meaning of the information online </li></ul><ul><li>New level of data analysis </li></ul><ul><li>New level of news reporting </li></ul><ul><li>The Web is PERSONAL </li></ul>
  17. 17. PERSONAL WEB <ul><li>It is all about YOU </li></ul><ul><li>Customizable news </li></ul><ul><li>Segmentation of (loyal) audience </li></ul><ul><ul><li>My NY Times </li></ul></ul><ul><ul><li>iGoogle </li></ul></ul>
  18. 18. Web 3D <ul><li>Broadband Internet Access and Net-Neutrality </li></ul><ul><li>Faster data transmission </li></ul><ul><li>Second Life </li></ul><ul><li>Google Earth </li></ul>
  19. 19. Web 3D Image by Jason-Morrison
  20. 20. Social media <ul><li>“Three in four U.S. online adults now use social tools to connect with each other compared with just 56% in 2007.” </li></ul><ul><ul><ul><ul><li>Forester Research </li></ul></ul></ul></ul>Image by Matt Hamm
  21. 21. Social media
  22. 22. Going global <ul><li>The Web is global </li></ul><ul><ul><li>China </li></ul></ul><ul><ul><li>Africa </li></ul></ul><ul><ul><li>Asia </li></ul></ul>Image by fLeMmA
  23. 23. Going global <ul><li>&quot;The fact that more than three-quarters of the traffic to Google, Yahoo!, and Microsoft is now coming from outside of the U.S. is indicative of what a truly global medium the Internet has become.&quot; </li></ul><ul><li>Bob Ivins, managing director of comScore Europe </li></ul>
  24. 24. Going global <ul><li>Fourteen of the top 25 U.S. Web sites enjoy a large international audience </li></ul><ul><ul><ul><li>more visitors outside of the U.S. </li></ul></ul></ul><ul><ul><ul><li>FUTURE reporting means GLOBAL reporting </li></ul></ul></ul><ul><ul><ul><li>But it also means going hyperlocal (huh?) </li></ul></ul></ul>
  25. 25. Hyperlocal reporting <ul><li>From community to neighborhood </li></ul><ul><li>Relevant news </li></ul><ul><li>Smaller audience </li></ul>
  26. 26. GEOTAGGING <ul><li>Mobile GPS </li></ul><ul><ul><ul><li>mobile devices (PDAs) </li></ul></ul></ul><ul><li>Location, Location, Location </li></ul><ul><li>Relevant information and news </li></ul>