2011 Internet Marketing Predictions Event
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2011 Internet Marketing Predictions Event

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2011 Internet Marketing Predictions Event 2011 Internet Marketing Predictions Event Presentation Transcript

  •  
  • Do you ever find yourself spinning your wheels in your business?
  • Establishing a Competitive Edge!
  • Quick Review of 2010 Predictions
    • Outsourcing Boom in 2010.
    • The Proliferation of Digital Products.
    • Growth in Social Media Usage in 2010.
    • Social Networking Fatigue set in with Big Social Networks – shift to niche social networks.
    • “ Freemium” Social Network and Membership Sites will explode in 2010.
    • Increased focus on Facebook Pages.
    • Video Marketing will become mainstream.
    • Free Content Creation and Distribution – Huge Priority in 2010.
  • Quick Review of 2010 Predictions
    • Business Blogging and the use of WordPress Sites will grow in 2010.
    • Mobile Marketing moving into mainstream and a lifeline for Social Networks.
    • Web Software tools will grow and so will the service opportunities for VAs.
    • Online Reputation Management will be a huge priority for business in 2010.
    • Social Media Optimization will rise in importance.
    • Due to economic decline, Virtual Events will exponentially grow in 2010.
  • Web Predictions for 2011!
  • PREDICTION #1 – Outsourcing will continue to grow with an emphasis on specialized skills.
  • PREDICTION #1 – Outsourcing will continue to grow with an emphasis on specialized skills.
    • Hot Specializations:
    • Social Media
    • Shopping Cart
    • Email Marketing
    • Membership Sites
    • WordPress / Blogging
    • Product Launches
    • Virtual Events
    • Content Creation & Distribution
    • Local SEO / Keyword Research
  • PREDICTION #2 – Businesses will increase online marketing investment in 2011! . "It may seem ironic, but marketers' economic concerns are leading them to spend more for online advertising. This trend reflects how most forms of internet advertising are now seen as more of a ‘sure thing’ than most traditional media ” said David Hallerman, principal analyst at eMarketer. Nov, 2010
    • PREDICTION #3 – Social Media Marketing – Permanent Shift from experiment to mainstream marketing channel.
    • 9 out of 10 (87%) online adults use Social Media.
    • 3 out of 10 small businesses active in Social Media (30%). It is expected that 40% of SMBs will be using Social Media by the end of 2011.
    • Harris Interactive
    • Twitter, Linkedin, Facebook, YouTube and Blogging will be integrated into overall marketing machine.
  • PREDICTION #4 – Facebook will separate from the pack and become the key focus for Social Media Marketing Initiatives.
  • 2011 will mark the emergence of the “Social Inbox”.
  • PREDICTION #5 – Local Search Engine Optimization Tools will grow in 2011! (Untapped Service Niche)
  • PREDICTION #6 – Location Based Social Networking will continue to grow exponentially in 2011!
  • PREDICTION #6 – Location Based Social Networking will continue to grow exponentially in 2011!
  • PREDICTION #7 – Growth of WordPress Niche Sites
  • PREDICTION #7 – Growth of WordPress Niche Sites
  • PREDICTION #8 – Development and Distribution of “Magnetic Content” will be a high priority for businesses in 2011!
    • PREDICTION #8 – Development and Distribution of “Magnetic Content” will be a high priority for businesses in 2011!
    • Content Sharing in the Social Media Platforms will ignite search listings.
    • Social Media Optimization – the new SEO
    • Video Optimization – Key to target visibility in the SEs.
    • Presentations and PDFs.
    • Businesses will need to build a “Content Marketing Strategy”.
    • 2011 will be the year of “Presentation Marketing”.
    • PREDICTION #9 – Mainstreet Email Marketing will grow in 2011.
    • The average local business owner will create a newsletter, ezine, ebook, or loyalty membership in order to effectively build a targeted list of followers.
    • Businesses will leverage Social Media channel to build brand AND their list.
    • PREDICTION #10 – Mobile Marketing will become “almost” mainstream in 2011! (Not Quite....)
    • By the end of 2011, 45% of all mobile phone users in the US will be using Smart Phones.
    • Smartphones and Tablets will outsell PCs in the next 18 months.
    • 25 billion mobile apps will be sold in 2011 (Up from 10 billion in 2010.
    • Businesses will be seeking to build their list of “Mobile Numbers”.
  •