Mobile Media Group Brand Mobile
Digital Interactive marketing in Russia
Company profile

INTRO I
Brand Mobile, part of Mobile Media Group (MMG), was established in 2003 in
Moscow, Russia, as a mobile marketing consulting agency. Currently MMG Brand
Mobile is one of the leading players in mobile / interactive digital marketing and
advertising in Russia with portfolio of 150+ successful projects for leading global
consumer brands.
Brand Mobile is the full cycle interactive digital marketing agency,
•defining and implementing digital strategy for global brands
•effective synergy of CRM / Loyalty and digital engagement / social networking
•extensive experience of running interactive ATL, BTL and TTL campaigns
•full cycle service, including creative, hotline, BTL personnel mgmt etc
Brand Mobile is the digital agency of Sprite (Coca‐Cola brand) in Russia, has long‐
term successful working experience with various brands of leading multinational
consumer companies like Sun INBev, Efes, P&G, Unilever and many others, has been
mobile advertising agency for Samsung products division. Some of our clients are
listed in the end of this brief.

INTRO II
MMG ‐ interactive marketing and advertising technology and service provider:
•MMG Technology: interactive platform developer and operator, with
carrier grade production environment and several technology know‐hows
•MMG MediaHouse: mobile media seller, working with media agencies on
the one hand, and enabling mobile advertising on premium mobile
publishers on the other
MMG Technology operates own high‐performance mobile marketing platform,
capable of running complex multi‐channel (web‐wap‐sms‐email) digital
marketing campaigns with advanced CRM functionality, variety of tech know‐
hows, providing SLA‐based support.
MMG MediaHouse has the experience of been an official seller of Nokia
Interactive mobile advertising inventory (WAP) and Beeline mobile advertising
pilot inventory (WAP, ICB, USSD/IVR portals) among others.

INTRO III
MMG Brand Mobile is well known for its educational and marketing efforts
promoting mobile advertising in Russia:
•MMG organized the first exclusive Mobile Advertising conference and
Workshop, spring 2008
•participation in Mobile Marketing Association events,
•MMG was among co‐organizers for Digital Marketing Forum, autumn 2009
•presentations in various international conferences in Russia and abroad,
publications in professional marketing and advertising journals
•MMG organized / sponsored several mobile advertising / mobile media
researches in Russia
Recently MMG together with FOM prepared analytical report “The Youth:
media and consumption”, which covers media habits, psychography, consumer
and behavioral practices of young (12‐26) population of Russia.

MOBILE ADV: INTEGRATING VALUE CHAIN
MMG Brand Mobile has an experience of being both the seller and the client agency.
MMG MediaHouse acts as a seller, working with ATL (media) agencies ‐
•helping media owners to define the ad products / pricing,
•bring this proposition to market including special educational/marketing activity,
•establish good working relations with media buying / planning agencies
•manage all organizational, traffic management and planning activities
Brand Mobile, as one of the client agencies, working with clients / BTL agencies
•Leverages existing client / project portfolio to attract hi‐profile clients within TTL
•Helps the seller to establish fast first pilot campaigns
•Educates the market (clients), generating case‐studies and best practices
•Generates direct sales, very important on the start‐up stage of any m‐ad project
Such structure provides both
•horizontal sales scalability attracting large advertising media agencies on the MMG
MediaHouse seller level
•vertical “push” sales and marketing arm working with end clients on the
BrandMobile interactive agency level

MOBILE ADV EXPERIENCE
Fanta / Coca‐Cola (FMCG), WAP+ICB, max CTR=5%
Burn / Coca‐Cola (FMCG), WAP + ICB, max CTR=2,8%
JuicyFruit / Wrigley (FMCG), WAP, max CTR=5,7%
Nova ring / Shering Plau (hygiene), WAP, max CTR=3%
Klinskoe / SunINBev (beer), WAP, max CTR=8%
U900 Soul, TouchWiz / Samsung (consumer electronics), max CTR=2.5%
Sela (fashion retailer) / WAP+ICB, max CTR=6,4%
After life (movie), WAP+ICB, max CTR=5,3%
Herbal Essences / P&G
NokiaM various content providers including Zed Russia (Infon), Samsung
FunClub , Jumster and others.

MOBILE MARKETING: PIONEERED IN RUSSIA WITH
On‐screen SMS: event + HoReCa sms/mms entertainment, Efes Pilsener 2003, later did it
again for MTS, Nokia, Imperial Tobacco, Samsung and others
Bonus mobile TopUps: federal promo for Imperial Tobacco / West, 2004, later used in
virtually any on‐pack promo
Mobile CRM/Loyalty: Beeline 2006/07, 4 mln participants, Coca‐Cola Sprite 2008/09
In‐pack GPS: SunINBev / Klinskoe, 2007
Sales / Trade integrating promo: «КАМА EURO» tires, 2007
Sales / Event integrating promo: Megafon Mobile fresh‐bar / mobile coupon 2008
Mobile TTL campaign: Wrigley’s JuicyFruit, 2008, on‐pack + Beeline WAP advertising
Mobile cooperative loyalty + couponing: Samsung 2009
Web 2 mobile: viral promo for “Pervy Otryad / Faasuto Sukuwaddo” Russian anime
movie, Internet video with “call to mobile” scenario integrated into screenplay, 2009

SOME OF OUR CLIENTS

www.brandmobile.ru
+7 (495) 225‐2206
info@brandmobile.ru