The Impact of Web 2.0 on Library Websites
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The Impact of Web 2.0 on Library Websites

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This presentation discusses the impact that Web 2.0 technologies have on library websites, from the perspective of content and services.

This presentation discusses the impact that Web 2.0 technologies have on library websites, from the perspective of content and services.

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The Impact of Web 2.0 on Library Websites The Impact of Web 2.0 on Library Websites Presentation Transcript

  • Impact of Web 2.0 on Library Websites Rachel Vacek, Candidate for Web Services Coordinator, University of Houston Libraries
  • Overview • What is Web 2.0? • Smattering of 2.0 Technologies – How they enhance content – Examples of how they could be used to enhance (not replace) library services • Characteristics of Library 2.0 Websites Impact of Web 2.0 on Library Websites - Rachel Vacek 2
  • Web 2.0 Concepts • Collaboration • Radical trust • Sharing • Personal data • Ownership • Mashup • Wisdom of • Web-based crowds • Perpetual • Personalization state of being in beta • Self-expression • Transparent • Community • Interactive • Participation Impact of Web 2.0 on Library Websites - Rachel Vacek 3
  • From Karen G. Schneider’s Library 2.0 Cookbook Impact of Web 2.0 on Library Websites - Rachel Vacek 4
  • What does this mean for library websites? • Sharing info (content) • Helping people (services) – create – communicate in multiple ways, 24/7 – save – collaborate – syndicate – build communities – find – form groups – use – manage processes – re-use – pursue common interests – mix and endeavors – mash-up – learn – repurpose – research – share – capitalize on the behavior and knowledge of others Source: Farkas, Meredith G. Social Software in Libraries. Medford, NJ: Information Today, 2007. Impact of Web 2.0 on Library Websites - Rachel Vacek 5
  • Wikis & Blogs Content Services • Better organized • Wikis - organize user research guides, develop • Easy to manage manuals, policies and • Easier for user to use procedures, and build a • Searchable wiki for committee structure • More current for easy staff interaction • Can be password enabled • Can have other tools • Blogs - communicate placed on the pages services, discuss projects, highlight new resources and events, highlight deeper parts of website Impact of Web 2.0 on Library Websites - Rachel Vacek 6
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  • RSS Content Services • Notify users of • Blog/Feed for each changes, quickly and discipline automatically • Alert services and • Helps users keep feeds from databases current • OPML groups of • Ability to share even related feeds for each more information when topic people are subscribed Impact of Web 2.0 on Library Websites - Rachel Vacek 9
  • Social Bookmarking Content Services • Collecting knowledge • Add del.icio.us together, online and in bookmark links within one location wiki research guides • Tags added to • Let users easily bookmarks bookmark pages, share with others, find similar • Can easily be seached links • Lead more people back to library Impact of Web 2.0 on Library Websites - Rachel Vacek 10
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  • Social Tagging Content Services • User-supplied • Implement tagging in terminology used for OPAC, on research finding things guides, other online (folksonomy) tools • Helps visually • Could tagging be used represent important to enhance federated ideas, concepts, words searching? (as in tag clouds) Impact of Web 2.0 on Library Websites - Rachel Vacek 12
  • Picture Sharing Content • Pictures can often convey something more clearly than words Services (or why use a tool like Flickr) • To highlight new materials • To show the faces in the library • To highlight and promote services • To create a presence in the site itself • To create an easy virtual tour for users and staff • To store and use images for wikis & blogs • To share with others what your users are doing in the library • To share the library's history Impact of Web 2.0 on Library Websites - Rachel Vacek 13
  • Video Sharing Content • More dynamic, interactive content • Not just text on a page • Engage users visually and audibly • Avoid having to reinvent the wheel every time Services • Video tutorials, guided tours, podcasts • Integrate videos on website Impact of Web 2.0 on Library Websites - Rachel Vacek 14
  • APIs Mashups • Take advantage of developer tools from Amazon, LibraryThing, Google, etc. Impact of Web 2.0 on Library Websites - Rachel Vacek 15
  • SMS and Instant Messaging Content • Users can use what they already have and are familiar with – chat clients and cell phones Services • Chat reference • Chat with circulation • Could replace desk phone with cell or smartphone to interact easier and be more mobile Impact of Web 2.0 on Library Websites - Rachel Vacek 16
  • Characteristics of Library 2.0 Websites • People and information are connected • Barriers are eliminated • Website is more open, transparent, easy to use and contribute to • Library services are more integrated into users’ daily lives • Library website has a self-service feel, and is 24/7 • Familiar and new technologies are used to enhance user experience • Library website serves as an information guide and trusted source • Users can recommend, suggest, review, tag, rate – interact with website on all levels Impact of Web 2.0 on Library Websites - Rachel Vacek 17
  • Characteristics of Library 2.0 Websites • Site is in perpetual beta (and this is okay!) • Collective intelligence is harnessed, not blocked • Services and content extend beyond the desktop, beyond a single device, to cell phones, mobile devices, and whatever else the future brings • Users are engaged because they can create content, give feedback, participate, and be part of a community • Maintenance process and other aspects are automated • A balance is struck between personalization and privacy • Growth of site and services is viral, so grow services that users like and use • Users are empowered Impact of Web 2.0 on Library Websites - Rachel Vacek 18
  • Thanks! Rachel Vacek vacekrae@gmail.com