Giving Your CMS Users a Content Strategy and a Positive UX

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  • The Users Experience is undoubtable one of the most important things that can be thought of when designing a Content Management System. Microsoft has made this easy with their cool to use Office products that integrate with each other. As the years go on MS products get better and leave other technology based system in the pass. Products like SkyDrive, SkyDrive Pro, SharePoint, Office 365 and other key products that integrate with the software giant are becoming more and more popular to consumers. One thing Microsoft has thought us all is that it is a leader in enterprise technology software. We’ve learned that at times products like these are restricted to limited areas. This makes it hard to customize towards a company’s overall need. With products that are designed to integrate with one another at an individual rate with no room to modify the software beings problems to a company. This means the company has to wait for updates, hotfixes, third-party software and even new versions of the product for change. The company is force to grow when the product grows. The User Experience decreases in time from a familiar interface to a less productive Content Management System. An alternative to SharePoint and other solutions sometimes just makes sense. This is why we’ve chosen Centralpoint by Oxcyon. As a professional with over 15 years with content management experience I feel comfortable saying, “Centralpoint beings change to the table.” A Content Management System that comes with 230 out the box modules, Open Source license, easy to use interface (Like MS Office), No cost per seat, and a Company like Oxcyon that customizes Centralpoint to work for your company.
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  • Giving Your CMS Users a Content Strategy and a Positive UX

    1. 1. Giving Your CMS Usersa Content Strategyand a Positive UXRachel Vacek, @vacekraeUniversity of Houston LibrariesTechNet - The North TexasConference on Library TechnologyAugust 3, 2011
    2. 2. Do you have to edit HTML in order to updatecontent on your library’s website?
    3. 3. Do you have to edit HTML in order to updatecontent on your library’s website?Do you use editors like Dreamweaver to helpmaintain the content on your library’s website?
    4. 4. Do you have to edit HTML in order to updatecontent on your library’s website?Do you use editors like Dreamweaver to helpmaintain the content on your library’s website?Does your library use a content managementsystem (CMS)?
    5. 5. Do you have to edit HTML in order to updatecontent on your library’s website?Do you use editors like Dreamweaver to helpmaintain the content on your library’s website?Does your library use a content managementsystem (CMS)?Do you enjoy the process of managing contenton your library’s website?
    6. 6. What’s a CMS?A Content Management System:• Allows for workflow in a collaborative environment• Uses a database to create, edit, and store HTML content and other file types in a manageable way• Provides templates to help with design and layout
    7. 7. CMSs can still bechallenging to use
    8. 8. 10 Tips on choosing the right CMS for your library
    9. 9. #1Determine whether you can host your CMS in-house or if you have to do it remotely.
    10. 10. #2 Decide whether you cansupport an open-sourceCMS or need to purchase a commercial product.
    11. 11. #3 Do your research. Just because many libraries are using a particular CMS, it does not make it the best solution for your environment.
    12. 12. #4Check that the CMS you are lookinginto does include extensions with the functionality you will need.
    13. 13. #5 Outline functionality that isnt currently being fulfilled by yourexisting website management plan.
    14. 14. #6You know youwant it to beeasy to use. Define what that means for your staff.
    15. 15. #7Get the opinions of yourIT staff by providingthem with a list offunctionality and userinterface requirementsthat you want, and thenhave them present youwith CMS options.
    16. 16. #8 Test out the CMS’s searchfunctionality. Will your CMS users be able to find what they are looking for?
    17. 17. #9 If you have multiple users editing content, a CMS should let you set roles and permissions to havesome control over who an edit what.
    18. 18. #10 Never sacrifice the user experience for functionality.
    19. 19. User Experience User experience (UX) is about how a person feels about using a product, system or service.Usability is the ease in which people can use a particular tool to achieve a goal.
    20. 20. Usability
    21. 21. User Experience
    22. 22. A CMS with a good UX allows youto apply what you know about yourusers to the creation and delivery of a more personalized experience.
    23. 23. An CMS example... 20
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    26. 26. Switching gears a bit...
    27. 27. User Visual Experience DesignInformationArchitecture Using a We make CMS decisions when we create websitesCreation of Usability metadata User research Testing
    28. 28. Content
    29. 29. Content StrategyIt encompasses everyaspect of content, includingits design, development,analysis, presentation,measurement, evaluation,production, management,and governance.
    30. 30. “The main goal of contentstrategy is to use words anddata to create unambiguouscontent that supports meaningful,interactive experiences.”- Rachel Lovinger, author ofContent Strategy: the Philosophyof Data
    31. 31. An investment in the right CMS, a respect for the user experience,and taking the time to create a content strategy can yield a system that is run by happy library staff for happy library users.
    32. 32. Thanks!Rachel VacekHead of Web ServicesUniversity of Houston Librariesvacekrae@gmail.comhttp://rachelvacek.com@vacekraePresentation available online:slideshare.net/vacekrae

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