0
Web 2.0   blog, wiki, tag, social network: what are they, how to use them and why they are important Lesson 3: blogs
This material is distributed under the Creative Commons "Attribution - NonCommercial - Share Alike - 3.0", avail...
Blog http://it.youtube.com/watch?v=NN2I1pWXjXI  (Blog) Short for  web log  (event log)  public diary: website maintained b...
Blog (CMS) <ul>HTTP </ul><ul>internet </ul><ul>Web  server </ul><ul>CMS </ul><ul>Data base </ul><ul>Web pages </ul><ul>Bro...
on my server </li></ul>
Wordpress <ul><li>Born in late 2003 to create blogs - based on a previous system created in 2001
The most popular open source blog builder
Great community that develops the ecosystem
Easy to use, can also be customized in very sophisticated ways (HTML, PHP, MySQL)
http://en.wikipedia.org/wiki/WordPress
Available for free on website  wordpress.com  or downloadable on any website </li></ul>
Wordpress Base version: Default Blog Theme
Wordpress <ul>Header </ul><ul>Column 1 </ul><ul>Column 2 </ul><ul>Column 3 </ul><ul>Footer </ul><ul>[Horizontal Menu ]  </...
Wordpress Basic Wordpress elements: Posts Title, author, date, categories, tags, [comments] Pages (static pages) Title, au...
Wordpress posts <ul><li>They can contain text and multimedia inserts (photos, video, audio, pdf)
Presented in chronological order (usually), usually (but not always) in home
Upcoming SlideShare
Loading in...5
×

Web 2.0 2012 - lesson 3 - blog

834

Published on

Lesson 3 (blogs) of the course on Web 2.0
University of Camerino

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
834
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Web 2.0 2012 - lesson 3 - blog"

  1. 1. Web 2.0 blog, wiki, tag, social network: what are they, how to use them and why they are important Lesson 3: blogs
  2. 2. This material is distributed under the Creative Commons &quot;Attribution - NonCommercial - Share Alike - 3.0&quot;, available at http://creativecommons.org/licenses/by-nc-sa/3.0/ Part of the slides is the result of a welcome distance collaboration with prof. Roberto Polillo, University Milan Bicocca ( http://www.rpolillo.it )
  3. 3. Blog http://it.youtube.com/watch?v=NN2I1pWXjXI (Blog) Short for web log (event log) public diary: website maintained by specialized software (Content Management System (CMS) family), designed for simple publishing of text and multimedia images The units of content ( posts ) are published in temporal sequence ( http://www.wordreference.com/definition/post ) Template usage for the User Interface From one to three columns, header, ev. footer In the bottom of each post, signature, date / time, permalink, b acklink/trackback to other blogs posts referencing my blog http://en.wikipedia.org/wiki/Blog
  4. 4. Blog (CMS) <ul>HTTP </ul><ul>internet </ul><ul>Web server </ul><ul>CMS </ul><ul>Data base </ul><ul>Web pages </ul><ul>Browser </ul><ul>Blog reader </ul><ul>Browser </ul><ul>Blogger </ul><ul>Browser </ul><ul>Admin </ul><ul><li>pre-installed (online service)
  5. 5. on my server </li></ul>
  6. 6. Wordpress <ul><li>Born in late 2003 to create blogs - based on a previous system created in 2001
  7. 7. The most popular open source blog builder
  8. 8. Great community that develops the ecosystem
  9. 9. Easy to use, can also be customized in very sophisticated ways (HTML, PHP, MySQL)
  10. 10. http://en.wikipedia.org/wiki/WordPress
  11. 11. Available for free on website wordpress.com or downloadable on any website </li></ul>
  12. 12. Wordpress Base version: Default Blog Theme
  13. 13. Wordpress <ul>Header </ul><ul>Column 1 </ul><ul>Column 2 </ul><ul>Column 3 </ul><ul>Footer </ul><ul>[Horizontal Menu ] </ul><ul>1, 2 or 3 columns </ul>
  14. 14. Wordpress Basic Wordpress elements: Posts Title, author, date, categories, tags, [comments] Pages (static pages) Title, author, date, [comments] Plugins Allow to add functionality (eg widgets) on the fly, without programming Themes Code that describes the graphic appearance (and other) of the site, can be changed with a click
  15. 15. Wordpress posts <ul><li>They can contain text and multimedia inserts (photos, video, audio, pdf)
  16. 16. Presented in chronological order (usually), usually (but not always) in home
  17. 17. Generate RSS feeds
  18. 18. Comments can be enabled
  19. 19. Categories and tags
  20. 20. Writable by several authors
  21. 21. Public | protected by password | private
  22. 22. Publication programmable (when)
  23. 23. They can be used for news </li></ul>
  24. 24. Wordpress roles <ul><li>Administrator : can do everything (there may be multiple administrators)
  25. 25. Editor : has extensive powers, but only on content: articles, pages, categories, comments (can not intervene on issues, plugins, widgets)
  26. 26. Author : can write, erase and edit articles and upload files, and approve and edit comments to articles. Can not intervene on the articles by other authors.
  27. 27. Contributor : can create articles, but can not publish them (must be approved by an editor or administrator) </li></ul>NB: The Dashboard is available in many languages
  28. 28. Blogs use RSS feeds (see below) and “tagging” (see below) Installed on your server or on existing website (free / fee) Born in 1997, exploded in 2002, the number today? the most complete survey - who, what, how: http://www.technorati.com/blogging/state-of-the-blogosphere/ In Italy: http://it.blogbabel.com/classifica-blog/ http://vaccaricarlo.wordpress.com (see dashboard and stats) http://camerino20.wordpress.com Blog
  29. 29. Bloggers' Code of Conduct <ul>1.Take responsibility not just for your own words, but for the comments you allow on your blog 2. Label your tolerance level for abusive comments 3. Consider eliminating anonymous comments 4. Ignore the trolls 5. Take the conversation offline, and talk directly, or find an intermediary who can do so 6. If you know someone who is behaving badly, tell them so 7. Don't say anything online that you wouldn't say in person (Proposed by Tim O’Reilly, 2007 http://en.wikipedia.org/wiki/Blogger%27s_Code_of_Conduct ) </ul>
  30. 30. Who are the Bloggers http://technorati.com/blogging/article/state-of-the-blogosphere-2011-part1/
  31. 31. Corporate Blog Corporate blog is a blog written and edited by a company to share information about their products and services Unlike a website, where communication is directed to users, a corporate blog is to exchange bidirectional. In fact, a corporate blog is a new marketing model: tools born for consumer used for business A corporate blog is a way by which producer and consumer of information. The very fact of opening a blog means to start a process of analysis of company weaknesses http://googleblog.blogspot.com/ http://www.corporateblog.it/ http://blog.ducati.com/ : new tools! http://www.invesp.com/blog-rank/Blog_Council_%28Corporate_Social_Media%29
  32. 32. Corporate Blog 10 Tips for Corporate Blogging http://mashable.com/2010/07/20/corporate-blogging-tips/ 1. Establish a Content Theme and Editorial Guidelines 2. Choose a Blogging Team and Process 3. Humanize Your Company 4. Avoid PR and Marketing 5. Welcome Criticism 6. Outline a Comment Policy 7. Get Social 8. Promote Your Blog 9. Monitor Mentions and Feedback 10. Track Everything
  33. 33. exercise 3 <ul><li>Get familiar with: </li></ul><ul><ul><li>www.technorati.com
  34. 34. Blogger or Wordpress </li></ul></ul><ul><li>Start you personal blog (even prototype)
  35. 35. Examine most important blogs in Technorati ranking and first three blog in your country ranking (Italians from http://it.blogbabel.com/classifica-blog/ )
  36. 36. What is a “troll” on the Web? How to define? </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×