Nice PPT

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Nice PPT

  1. 1. VisionDemographicsJBP PrinciplesBrand wise OpportunityFundamental OpportunityCoverage ExpansionOrganizational ExcellenceChannel wise OpportunityBuilding Blocks & JBP Pillars
  2. 2. Type StatisticArea 50,362 km2 (1.6% of India )Total Population 24.4 million( 2% of India)Urban Population 33.92% vs. 27.8% in IndiaLiteracy Rate 69.9% vs. 66% In IndiaPer capita income Punjab- Rs. 40,566 (1.4 times India average, All- India- Rs. 29642)Average growth 6.26% vs. nationalrate average of 6.7 (improvement vs. previous rate of 5.13 vs. 7.8 nationally)Roads Villages connected by roads (per cent)- 98.8
  3. 3. Fundamental Operational Opportunity Coverage Excellence ExpansionBrand-wise Channel-wiseOpportunity Principles Opportunity
  4. 4. Expected Expected(in Crs) 2008- 2009-10 IYA 2009-10 2010-11 2010-11 09 NOS NOS 2009-10 IYA IYA IYA TotalBrand Punjab Punjab Punjab India (MS&P) Salience Punjab Business TideTide 45.2 48.4 107 112 127 31% 122 59.1Whisper 22.4 23.7 106 128 15% 115 27.3 PaperPampers 12.3 18.2 148 160 12% 148 27.0H&S 13.8 16.3 118 128 119 10% H&S118 19.3Gillette 12.9 13.8 107 118 128 9% 118 16.3 TopHealth GilletteCare 10.2 11.6 114 111 112 7% Health 114 13.3 BrandsPantene 7.6 8.3 109 115 133 5% Care 130 10.8Olay 1.7 5.2 308 300 203 3% 205 10.7Oral B 3.9 5.6 141 140 125 4% 141 7.9Ariel 6.4 5.3 83 113 119 3% 100 5.3Rejoice 0.3 0.1 45 - - 0% 100 0.1Total 136.8 156.7 115 - - 100% 197.1
  5. 5. Key Category Size of Prize (in Cr) Tide 59.1 Whisper 27.3 Pampers 27 H&S 19.3 Gillette 16.3 Health Care 13.3Assortment Availability across Tide and GilletteWhisper – CDI might not generate disproportionate growth due to lowfemale literacy
  6. 6. F&HC 28.5% Program: WHEEL 14.77% 288crs Market Market Industry PUNCTURE Share Share Size of Prize share gains : 4-5% Expected Growth Rate 30 crs 85.4 ACV 75.6 ACV Much higher than Tide “Huge Opportunity”
  7. 7. HairCare 19.7% 15.4% 144crs Program: Market Sher da Punja Market Industry Share Share Size of Prize on share 14-15% Expected Growth Rate 8 crs gains:96.4 ACV 87.3 ACV Low difference “Easy to Capture”
  8. 8. Grow with Explode country Brands Brands Explode Brands(Wheel Puncture & Sher Tide Paper da Punja) H&S Oral BExternal Business Leaders Gillette
  9. 9. LPB RPS IHR Productivity
  10. 10. Business per Business Target for Increase in Total Gain in Channel India NE Punjab Channel* per Line* the Year LPB Business* India 1 15.9 16.3 11.6 27.5 2 16 4.4 10.6 India 2A 10.3 10.7 6.6 15 2 10 3.4 7.8 India 2BC 7.7 8.4 5.2 17 3 8 2.8 8.9 India 3 3.9 4.0 3.0 5 2 4 1.0 1.7 W/S 1 6.8 7.2 6.2 76 12 7 0.8 9.8 w/S 2 5.3 5.5 4.7 8 2 6 1.3 2.2 w/s3 4.8 4.8 3.3 3 1 5 1.7 1.8 Avg 7.7 7.2 5.2 42.8 Business Gain: 42.8 Crs* In Crs
  11. 11. (in ‘000) July Aug Sep Oct Nov Dec Jan Feb Mar April May June TotalCoverage 4 5 7 7 7 7Existing 0 4 9 16 23 30 37 37 37 37 37 37 Prod.New 360 450 630 630 630 630 3330Old 720 1620 2880 4140 5400 6660 6660 6660 7770 7770 7770 58050Total 61,38000 Business Gain: 6.14 Crs
  12. 12. Team CapabilityiMc - Process Improvement
  13. 13. Index250% Lowest Growth: Wholesale 1 Wholesale 3200%150%100% Highest Growth: Wholesale 250% MR 0% India 1 India India India 3 MR WH 1 WH 2 WH 3 Punjab 2A 2BC Index 128% 116% 121% 107% 170% 102% 225% 112% 115%
  14. 14. Source Amount (Cr)Organic Growth 180.6 (11 months)Wheel Puncture 10Coverage Expansion 5.4 (till may)Clinic 4Total 200IYA 140 JBP Goal
  15. 15. JBP 2010-11Grow The Coverage Driving ExplodeCore Expansion Operational Brands• RPS • Arm Excellence • Tide• IHR • Index 2.0 • Capability • H&S• LPB Building• Bleeder Store • iMc 200 Crores (by May 2011) - 140IYA
  16. 16. Grow The Core• STL EDG• Capability Program inline with DO• Skill Assessment• Monday Review• Weekly Drive• Mid Month DLT Meet• SPSP• PWKD
  17. 17. Coverage Expansion• Deliver 68000 stores by 31st Oct• Metro Max Expansion in Amritsar & Ludhiana by OND• Saturation Coverage (Mohali)• Review new Branch & new DSE performance for the first 3 months• IDS Team owning Bleeders• Index 2.0• ARM
  18. 18. Driving Operational Excellence• iMc Engagement for DLT• Self GDA Assessment in Oct’10• OHA Action Plan• Deliver GDA action Plan• Capability Gap Assessment (functional)• iMc• iPOD
  19. 19. Explode Brands• Tide• H&S• Drive Range Distribution• Drive H&S Rs. 1.5 Sachet• Wheel Puncture• Sher da Punja

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