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Nice PPT Nice PPT Presentation Transcript

  • VisionDemographicsJBP PrinciplesBrand wise OpportunityFundamental OpportunityCoverage ExpansionOrganizational ExcellenceChannel wise OpportunityBuilding Blocks & JBP Pillars
  • Type StatisticArea 50,362 km2 (1.6% of India )Total Population 24.4 million( 2% of India)Urban Population 33.92% vs. 27.8% in IndiaLiteracy Rate 69.9% vs. 66% In IndiaPer capita income Punjab- Rs. 40,566 (1.4 times India average, All- India- Rs. 29642)Average growth 6.26% vs. nationalrate average of 6.7 (improvement vs. previous rate of 5.13 vs. 7.8 nationally)Roads Villages connected by roads (per cent)- 98.8
  • Fundamental Operational Opportunity Coverage Excellence ExpansionBrand-wise Channel-wiseOpportunity Principles Opportunity
  • Expected Expected(in Crs) 2008- 2009-10 IYA 2009-10 2010-11 2010-11 09 NOS NOS 2009-10 IYA IYA IYA TotalBrand Punjab Punjab Punjab India (MS&P) Salience Punjab Business TideTide 45.2 48.4 107 112 127 31% 122 59.1Whisper 22.4 23.7 106 128 15% 115 27.3 PaperPampers 12.3 18.2 148 160 12% 148 27.0H&S 13.8 16.3 118 128 119 10% H&S118 19.3Gillette 12.9 13.8 107 118 128 9% 118 16.3 TopHealth GilletteCare 10.2 11.6 114 111 112 7% Health 114 13.3 BrandsPantene 7.6 8.3 109 115 133 5% Care 130 10.8Olay 1.7 5.2 308 300 203 3% 205 10.7Oral B 3.9 5.6 141 140 125 4% 141 7.9Ariel 6.4 5.3 83 113 119 3% 100 5.3Rejoice 0.3 0.1 45 - - 0% 100 0.1Total 136.8 156.7 115 - - 100% 197.1
  • Key Category Size of Prize (in Cr) Tide 59.1 Whisper 27.3 Pampers 27 H&S 19.3 Gillette 16.3 Health Care 13.3Assortment Availability across Tide and GilletteWhisper – CDI might not generate disproportionate growth due to lowfemale literacy
  • F&HC 28.5% Program: WHEEL 14.77% 288crs Market Market Industry PUNCTURE Share Share Size of Prize share gains : 4-5% Expected Growth Rate 30 crs 85.4 ACV 75.6 ACV Much higher than Tide “Huge Opportunity”
  • HairCare 19.7% 15.4% 144crs Program: Market Sher da Punja Market Industry Share Share Size of Prize on share 14-15% Expected Growth Rate 8 crs gains:96.4 ACV 87.3 ACV Low difference “Easy to Capture”
  • Grow with Explode country Brands Brands Explode Brands(Wheel Puncture & Sher Tide Paper da Punja) H&S Oral BExternal Business Leaders Gillette
  • LPB RPS IHR Productivity
  • Business per Business Target for Increase in Total Gain in Channel India NE Punjab Channel* per Line* the Year LPB Business* India 1 15.9 16.3 11.6 27.5 2 16 4.4 10.6 India 2A 10.3 10.7 6.6 15 2 10 3.4 7.8 India 2BC 7.7 8.4 5.2 17 3 8 2.8 8.9 India 3 3.9 4.0 3.0 5 2 4 1.0 1.7 W/S 1 6.8 7.2 6.2 76 12 7 0.8 9.8 w/S 2 5.3 5.5 4.7 8 2 6 1.3 2.2 w/s3 4.8 4.8 3.3 3 1 5 1.7 1.8 Avg 7.7 7.2 5.2 42.8 Business Gain: 42.8 Crs* In Crs
  • (in ‘000) July Aug Sep Oct Nov Dec Jan Feb Mar April May June TotalCoverage 4 5 7 7 7 7Existing 0 4 9 16 23 30 37 37 37 37 37 37 Prod.New 360 450 630 630 630 630 3330Old 720 1620 2880 4140 5400 6660 6660 6660 7770 7770 7770 58050Total 61,38000 Business Gain: 6.14 Crs
  • Team CapabilityiMc - Process Improvement
  • Index250% Lowest Growth: Wholesale 1 Wholesale 3200%150%100% Highest Growth: Wholesale 250% MR 0% India 1 India India India 3 MR WH 1 WH 2 WH 3 Punjab 2A 2BC Index 128% 116% 121% 107% 170% 102% 225% 112% 115%
  • Source Amount (Cr)Organic Growth 180.6 (11 months)Wheel Puncture 10Coverage Expansion 5.4 (till may)Clinic 4Total 200IYA 140 JBP Goal
  • JBP 2010-11Grow The Coverage Driving ExplodeCore Expansion Operational Brands• RPS • Arm Excellence • Tide• IHR • Index 2.0 • Capability • H&S• LPB Building• Bleeder Store • iMc 200 Crores (by May 2011) - 140IYA
  • Grow The Core• STL EDG• Capability Program inline with DO• Skill Assessment• Monday Review• Weekly Drive• Mid Month DLT Meet• SPSP• PWKD
  • Coverage Expansion• Deliver 68000 stores by 31st Oct• Metro Max Expansion in Amritsar & Ludhiana by OND• Saturation Coverage (Mohali)• Review new Branch & new DSE performance for the first 3 months• IDS Team owning Bleeders• Index 2.0• ARM
  • Driving Operational Excellence• iMc Engagement for DLT• Self GDA Assessment in Oct’10• OHA Action Plan• Deliver GDA action Plan• Capability Gap Assessment (functional)• iMc• iPOD
  • Explode Brands• Tide• H&S• Drive Range Distribution• Drive H&S Rs. 1.5 Sachet• Wheel Puncture• Sher da Punja