Twitter, Google +, and Facebook

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Twitter, Google +, and Facebook

  1. 1. Social Media Vania Benavides, WebWorx Social Media Instructor
  2. 2. Social Media BasicsSocial media is not a one-way communication:● Connect with your customers● Find out more about your customers and their needs● Monitor networks for questions – don’t just automatically feed status updates on networks● Build connections, then ○ Take the conversation further -- i.e.: Visit other’s blogs or invite them to your blog ○ Offer unique opportunities and content on social networks ○ Don’t just focus on status updates, focus on delivering value
  3. 3. Social media and MarketingThink of social media as an extension of your current marketing plan--Ittakes into account demographics, target market, message delivery,return on investment, etc.Social Media is a time investment● Time you’re active on social networks● Time to set up blogs or action plans to drive traffic from social networks to your websiteThe returns are trackable via website statistics, i.e.:● Visitor Loyalty: direct or bookmarked site visits (as opposed to visits from search engines or ads)● Subscriptions Initiated: email, print, and mobile signups● Content Shares: pages, stories, videos shared to social networks or emailed
  4. 4. Social Media StrategyWhat do you need to think about when coming up with astrategy● Think about your goals● Pick out your target market● Think about how you want to share your objectives- images, blogs, video● Pick a few channels (social networks of delivery)● Engage with your audience ○ Ask questions ○ Start discussions ○ Encourage Feedback ○ Get others to promote you - Please retweet, share with your friend list, repin, etc.
  5. 5. Networks for your businessTwitter – for connecting directly to people that may beinterested in your brand by “following” "mentioning" andjoining in on #discussions with themGoogle Plus – allows you to share and view content; bettersearch than facebook,● Google cant bring up data from facebook, so it will use data from its social network to bring up relevant results in search enginesFacebook: use Facebook Page as to connect to otherpages
  6. 6. Set up a twitter profile● Select a name● Add your picture● activate your account via email● set up a background● follow people of interest or similar to you● Start by adding a status update:Then press the Tweet button->
  7. 7. Twitter Basics continued@mentions: when you choose a username, people cancontact you by appending the "@" to your username, so theway to contact vabmedia in a tweet, is to create a statusupdate with @vabmedia and add your 140 charactermessage to me● "Mentioning someone in a status update, means all your followers will see the message, but the person you mentioned may see it via email if they signed up for email notifications, or theyll get a text if they signed up for text notifications via twitter● If you want to send a direct message to another twitter user, you would not use @twitterusername, you would leave out the "@" ○ you can only send direct messages to people following you ○ you can send a direct message by adding the following to your tweet: "dm username rest of 140 character message"
  8. 8. Direct messages on twitter● You can set up auto direct messages to anyone that follows you, so if @xyzuser follows you they will automatically get a direct message, this option is only available through third party applications like Socialoomph● an example of a direct message, "hi thanks for following, visit our website for more info (website link)● The other way to send a direct message is to click on a persons profile in the newsfeed, and click on the button with the head- shadow image, then click -send a direct messsage
  9. 9. Twitter Basics● Share links● Follow industry leaders - spying & to get ideas ○ Klout● Follow your target market ○ Use searches to help you● Tweet often, the more you tweet the more you get: ○ Followers ○ Clicks to your content ○ Re-tweets of your content
  10. 10. Engage on TwitterWhen you see someone that has many followers and has similarinterests TALK TO THEM HOW?● Use ‘@twitterusername’ when you want to get someone’s attention, i.e.:● @tuser How are you?● @tuser We share the same interests● @tuser What’s your advice for…● @tuser I like your blog…good content, great tips... ..I think you’d like my blog….let’s connectThis will work better if you have someone mention you that has morefollowers than you
  11. 11. Twitter continued- ‘mentions’One of the best ways of getting many followers at once is to getthat person that you sent the “@tuser comment” to respond withyour twitter username● Their followers will want to know who you are and if you’re of interest, they will followThe second best way to get followers is to follow people● The more people you follow, the more followers you have● Similarly, the more tweets you send out, the more followers you can gain● See who has mentioned you by clicking on the @connect tab at the top of the twitter dashboard (middle link @connect)● Look at the descriptions on their profiles and see if their interests match your target market
  12. 12. Twitter DiscussionsHashtags● ‘#discussion topic’● Search for a keyword to see what people are already talking about “#discussing” - you can do this through twitters own search area● Use discussions as a way of using keywordsOn your next tweet, use ‘#discussion topic’ in yourtweet to make your tweet visible to those outside yourfollower listFinally, Use Twitter for PR and Link Building● Connect with Bloggers that allow you to guest post
  13. 13. Facebook -Use Page As "fbpagename"If you are a business to business or you are looking for acomplementary business that you would like to form acollaborative relationship with: Use Facebook Page As:● click on the arrown next to your profile image at the top right of fb dashboard● Click the page you are an admin of, to use fb as, see image below:
  14. 14. Google +Joining is easy if you have a gmail account● Create a google + account● Fill in your profile -> about, add photos, add links● Search for people that may already be on google + through your network ○ Create circles, then drag your friend/acquaintance to that circle (drag and drop their face to a Circle)● Add searches and see what others on the web are blogging about - related to your business● Add a link to your website under job/work/occupation● If youre a solopreneur, here is a place for you to add your profile● Add photos that are professional and representative of your business and yourself
  15. 15. Google + NetworkingJust as you would do on twitter, or any othersocial network, you must: JOIN THE CONVERSATIONIn Google + "like" = "+1"So, hit that +1 button, share with your circles,and post up as many links as possible to drivetraffic back to your website.
  16. 16. Twitter, Google +, Facebook RecapJOIN THE CONVERSATION,● SHARE, ADD LINKS, USE KEYWORDS,● SEARCH FOR YOUR TARGET MARKET● USE THIRD PARTY TOOLS TO GET STATS● ALWAYS THINK OF WAYS TO ENGAGE● DONT BE STATIC● DONT REPEAT YOUR TWEETS● FOLLOW● MENTION, RETWEET,+1, LIKE, Comment● CREATE YOUR OWN UNIQUE CONTENT

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