Social media for business
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Social media for business

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Key points to focus on when companies are thinking of using social media for their businesses

Key points to focus on when companies are thinking of using social media for their businesses

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Social media for business Social media for business Presentation Transcript

  • Social Media for Business Best way to take advantage of social networks
  • What Social Media IS It is a communication platform on which to form connections/Relationships Listening/storytelling/inspiring, etc. It‘s where you can engage with your customers and appreciate them – It’s About “Them” It is a place to research your market It‘s a place to share your passion A process – research, strategy, engagement, campaign, goals, ROI About Integrating with all business processes About ongoing engagement/two-way dialogue About slow & steady ROI A requirement of resources (time, people, and money
  • What Social Media ISNOT About ―you/us‖  An overnight solution/quick fix  A replacement or stand-alone  A destination  Something you set & forget  A form of one-way communication  About immediate ROI  A fad  Free  It‘s not a place to ignore people who mention your brand, be it good or bad 
  • First step: What is your goal? Most people are on a few different social networks, but some use one network over another. Establish what your goal is in using social media: Awareness/advertising/marketing -getting clients Branding Publicity Networking Education Customer Service Research
  • Who is your target market? Facebook – The 45- to 54-year-old age bracket has seen 45% growth since 2012. • 73% with incomes above $75,000 are on Facebook Instagram: 68%percent of Instagram's users are women. Twitter:Used by27% of 18 to 29-year-olds in the U.S 16% of 30-40 year olds. LinkedInis B2B, professionals, 25-64, $50k+, College Grads Google+ is the most male-oriented of the major social networks. It's 70%male Pinterest is dominated by tablet users; 84% of U.S. Pinterest users are women. Sources: http://www.businessinsider.com/a-primer-on-social-media-demographics-2013-9#ixzz2iP1UYVyQ http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.asp
  • 2nd step: Strategy Development Think about your goals Pick a few channels (social networks of delivery) Define a theme for your content Define frequency of content creation versus sharing thirdparty content Define how you will deliver content—i.e., as eBooks, Blogs, Video Showcase your expertise Promote your networks consistently
  • Social Networks Facebook – most used, edgerank Google+ – Circles, #discussion, Business Pages/Google Places Twitter – #discussions, mentions Linkedin – Groups & Company Pages Pinterest – Tag your images, add descriptions Instagram – Use #hashtags and feed to twitter/fb
  • Social media basics  Cross promote your social profiles  Make sure social profiles are complete  Follow your followers back  Use your brand ‗voice‘ or attitude  Always respond as soon as you can  Always engage
  • Engage, Engage, Engage YOU/YOUR brand must engage with others This is the hardest but most important part See what they are posting and respond accordingly Use your brand‘s personality, not yours What do you want people to remember? Join #discussions, #industrytopics, #funtopics #makeyourown
  • Instagram Share a unique view from your company‘s perspective Capture things that are interesting to the brand and to the core target customer Use #Hashtags
  • Twitter Research your target market by searching for hashtags at twubs.com&twitter.com Follow industry leaders Get creative and deliver messages using limited characters Connect with those that share your passion/business purpose
  • Google+ Create a profile, add people to your circles Post publicly to get your posts on google‘s search engine Create a business page Use #hashtags Search for #topics/#discussions and join in!
  • Facebook Take advantage of custom tabs on your Facebookpage Post images or videos as often as you can Use analytics to see your post’s virality
  • Don‘t have followers? Go out and start building connections Follow on twitter, join in on #discussions Network with other businesses on Facebook, Linkedin, Twitter, Google+ Launch some ads on facebook& twitter Add people to your circles on Google+ Listen, research, share, engage
  • Have followers? Great! DON‘T FORGET THEM Use social media to monitor conversations about your band Make sure you ‗appreciate‘ them – as they will be your brand advocates
  • 5 Companies that rock at Social Media – monitors & identifies customer service issues and brand evangelists Morton‘s Steakhouse – has videos, delivered steak to social media influencer after flight Unisys uses #hashtags to allow employees to offer expertise though #topics Best Buy – lots of #discussions from employees to customers Old Spice – Viral Videos Dell Sources: PRDaily.com,fastcodesign.com
  • What we learned Define Goals and target market Build Strategy Create a Content Calendar Use each social network‘s best features Engage Use #hashtags Build Relationships
  • Vania Benavides from Vab Media Web Design- business and e-commerce websites SEM –Content Marketing, Search Optimization & Ads Social Media Marketing – strategy development and community management Online at Vabulous.com vania@vabulous.com or 831-430-6124 Facebook.com/vabmedia Twitter.com/vabmedia