More than 80% of all booking are through vCita LiveSite and business has increased 300% since adding vCita. vCita Online Payments and Invoicing ensures prepayment and eliminates no-shows. vCita Client Management automatically collects client info, including social and provides a complete client history and transaction record. Clients love the flexibility, availability and ease of vCita and especially love the mobile version.

1. Hair Salon Makes Waves
with vCita LiveSite
Case Study
vCita Web Engagement Platform Helps
Generate 300% Increase in Business
Leslie Croskey began her cosmetology career in 1992. In 1998, she was awarded the
Golden Scissor, a prestigious industry award. In 2002 she worked with music artists in the
entertainment industry as an assistant stylist for Vibe magazine. In 2008, Croskey returned
to the metropolitan Washington, DC area and opened A House of Style salon in Forestville,
Maryland, offering make-up, nails and hair treatments to a growing clientele.
A Cut Above
As Croskey’s reputation grew so did her business. However, managing client information,
payments and invoicing was time consuming. Even booking appointments by phone was
cumbersome and inefficient — the scheduling, the rescheduling, the no-shows. When
Croskey was with a client, calls went to voice mail and then she’d have to take time to return
the calls, leave a message and then wait for the client to return the call again.
Croskey wanted an online solution for her clients to book appointments through her website
when it was convenient for them—24/7 using any device. She tried an online scheduling
software, but it lacked power, was difficult to navigate and too many clients were going
around the system rather than through the system. Only 5 to 7 appointments each week were
being booked using the online appointment setting tool and the cost far outweighed the
benefit.
“I needed more than just online scheduling,” says Leslie Croskey, owner of A House of Style.
“I needed a complete suite to manage my business from first contact through the payment
process.”
855-824-8244 | sales@vcita.com | www.vcita.com
“..vCita offered
more than online
scheduling—it
was a complete
solution—from my
client’s first touch
on the Internet
through the entire
transaction.”
—Leslie Croskey
Owner
House of Style
• More than 80% of all bookings are through vCita LiveSiteTM — even using mobile
• vCita Online Payments & Invoicing ensures prepayment and eliminates no shows
• vCita Client Management automatically collects client info, including social data
and provides a complete client history and transaction record

2. More than Just an Online Scheduler
Croskey found the vCita Web Engagement Platform through an Internet search and liked
what she saw. “...vCita offered more than online scheduling—it was a complete solution—
from my client’s first touch on the Internet through the entire transaction,” says Croskey.
“vCita offered contact management, online payments and invoicing and it took minutes to
integrate into my website.”
Croskey’s website was transformed into a vCita LiveSite, offering clients complete account
information. Clients simply click on “Appointments” and a services listing with pricing is
displayed. Client choose the service, day and time that fits into their schedule and submit the
appointment.
Croskey created an automated response, confirming the appointment and requests a deposit
be made through vCita Online Payments. Croskey is notified via text or email when the
transaction is completed.
Head and Shoulders Above the Rest
Croskey is thrilled with the results. More than 80% of her client’s book appointments
through vCita—a 300% increase over her previous online scheduler. vCita is easy to use,
effortlessly navigating her clients through the online appointment setting process anytime on
any device.
“I love how vCita accommodates my client’s by being available anytime—even on a mobile
device,” continues Croskey. “And I love vCita Client Management as it provides a photo of
my client and I can type in notes, prior services and any other information that is important.”
Croskey believes vCita has improved customer service as online clients now go deeper into
her website than they did before. Clients learn more about what services are offered, can
book according to her availability and they know the pricing before stepping into the salon.
Croskey is convinced vCita has eliminated customer service issues for her salon.
“vCita is the perfect solution for any small business,” Croskey says. “vCita manages my
business so I have more time to do what I do best—taking care of my clients.”
For more information, visit vCita at www.vcita.com, email sales@vcita.com or
call 855-824-8244.
855-824-8244 | sales@vcita.com | www.vcita.com
“vCita is the perfect
solution for any
small business.
vCita manages my
business so I have
more time to do
what I do best —
taking care of my
clients...”
—Leslie Croskey
Owner
House of Style
Leslie Croskey
A House of Style
www.ahouseofstyle.com