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Marketing 101
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Marketing 101

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I tutored grade school students (7th & 8th graders) who were in an Entrepreneurship workshop and presented marketing basics to help with their community project business

I tutored grade school students (7th & 8th graders) who were in an Entrepreneurship workshop and presented marketing basics to help with their community project business

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Transcript

  • 1. Marketing
    SMALL BUSINESS AND ENTREPRENEURSHIP
  • 2. Marketing defined
    "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives.“
    Advertising
    Sales
    Promotion
    Placement
  • 3.
  • 4. Ask yourself questions
    What is my business about
    Who am I trying to reach
    Is there a need/demand? Can I create the need/demand
  • 5. Research! Research! Research!
    Who?
    What?
    When?
    Where?
    Why?
    How?
  • 6. Skills
    Persuade me
    Creative? Artistic?
    Qualities?
    Risk taker
    Smart risks
    Be outrageous
    The creativity is completely up to you
  • 7. Tools/Sources
    How can I do this in the most cost effective way…
    What resources do I have readily available
    Media Channels?
    World Wide Web, radio, TV, print
  • 8. Guerilla marketing
    unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets.
  • 9. Foundation of guerrilla marketing
    For the small business owner/entrepreneur
    Time, Energy, and Imagination.
    New Relationships
    Referrals
    Competition vs. Cooperation
    Use current technology as a tool to empower your business.
  • 10. Internet sources
    Your own website
    Competitors website
    Blogging
    Creating lists
    Email/mailing lists
    Learn Design programs
    To make fliers, business cards, websites
  • 11. BLOGGING
    weB-Log
    Keeps communication channels open between you and your client/customer
    You can find many Blogging site that you can register for FREE
  • 12.
  • 13. Networking
    Social Networking site
    Myspace
    Facebook
    Also look for professional websites
    Linked-In
    Major form of WOM
    Word-Of-Mouth marketing
    Giving people something to talk about, specifically YOUR business
  • 14. Putting it all together
    Know your product and target audience
    Know how to reach them
    Look for your resources
    Guerilla/Grassroot marketing
    Network, network, network
    Look for the next big thing
    Take risks
    Be creative
    SOLD!
  • 15. Ideas?
    How can we apply everything to…
    Retail
    Wholesale
    Music/Entertainment?

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