Simplifying your event management through email marketing | EMSA 2011
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Simplifying your event management through email marketing | EMSA 2011

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Simplifying your event management through email marketing

Simplifying your event management through email marketing
Lisa Renneisen, Marketing Director, BRIGHT CONFERENCES

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  • My name’s Lisa and im the marketing director for Bright ConferencesWhat we doToday i want to take you through two cases which demonstrate brilliantly how email marketing can really simplify your event managementIm going to skip over the “marketing your events” side of things – plenty of general marketing ideas out thereWhat I wanted to address was the data and comms side of an event – particularly related to managing attendees, exhibitors and sponsors

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  • 1. Simplifying your eventmanagement with email marketing Lisa Renneisen Marketing Director Bright Conferences EMSA 2011 | Innovation and Inspiration October 19 | Brisbane Powerhouse | Queensland
  • 2. it’s all about managing data EMSA 2011 | Innovation and Inspiration October 19 | Brisbane Powerhouse | Queensland
  • 3. Presenting two cases …Rigpa AustraliaEvent registration system using Vision6 fordata capture and PayPal for paymentInSync11Complete management ofspeakers, sponsors and exhibitors EMSA 2011 | Innovation and Inspiration October 19 | Brisbane Powerhouse | Queensland
  • 4. Rigpa Australia: The Challenge• Required a flexible registration system to cater for 500 adults and children• Needed to be easy to use and manage for non-tech savvy people• Payment needed to accommodate an online, cheque and credit card payment in installations• NFP run by volunteers - budget is limited EMSA 2011 | Innovation and Inspiration October 19 | Brisbane Powerhouse | Queensland
  • 5. Rigpa Australia: The Solution• Registration system built using VeMail• Makes most use of: – web forms – automated emails (inc conditional content) – automated field population• Nothing in the registration system goes beyond ‘off the shelf’ features for ease of maintenance EMSA 2011 | Innovation and Inspiration October 19 | Brisbane Powerhouse | Queensland
  • 6. Capture DetailsPayment EMSA 2011 | Innovation and Inspiration October 19 | Brisbane Powerhouse | Queensland
  • 7. EMSA 2011 | Innovation and InspirationOctober 19 | Brisbane Powerhouse | Queensland
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  • 9. EMSA 2011 | Innovation and InspirationOctober 19 | Brisbane Powerhouse | Queensland
  • 10. EMSA 2011 | Innovation and InspirationOctober 19 | Brisbane Powerhouse | Queensland
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  • 13. Rigpa Australia: The Outcome• Concrete savings of approximately $2500 each year (vs a system like EventBrite)• Ability to completely customise the fields• Ability to flexibly pull data• Ability to amend the system on the fly• Ability to communicate to segments in an emergency situation as was the 2011 QLD Floods (SMS and Email) EMSA 2011 | Innovation and Inspiration October 19 | Brisbane Powerhouse | Queensland
  • 14. InSync11: The Challenge• To find a way to manage the speakers, exhibitors and sponsors at InSync11• Speakers: – 120 speakers in 13 streams over 2 days – Call for speakers attracted over 250 abstract applications• Exhibitors and Sponsors – 45 exhibitors and sponsors with different packages and benefits EMSA 2011 | Innovation and Inspiration October 19 | Brisbane Powerhouse | Queensland
  • 15. InSync11: The Solution forSpeakers Manage Call for Selection Selected Speakers Speakers EMSA 2011 | Innovation and Inspiration October 19 | Brisbane Powerhouse | Queensland
  • 16. InSync11: The Solution forExhibitors and Sponsors Update File Upload ConditionalProfile Forms Fields Content EMSA 2011 | Innovation and Inspiration October 19 | Brisbane Powerhouse | Queensland
  • 17. Update Profile Form EMSA 2011 | Innovation and Inspiration October 19 | Brisbane Powerhouse | Queensland
  • 18. File Upload Fields EMSA 2011 | Innovation and Inspiration October 19 | Brisbane Powerhouse | Queensland
  • 19. Conditional Content 1 2 3 EMSA 2011 | Innovation and Inspiration October 19 | Brisbane Powerhouse | Queensland
  • 20. InSync11: The Outcome• Speakers – A simple flow for the speakers – No-one slipped through the cracks• Exhibitors and sponsors – A single growing database rather than information spread out – This was reciprocated with information back – Conditional content meant one email at a time EMSA 2011 | Innovation and Inspiration October 19 | Brisbane Powerhouse | Queensland
  • 21. Finally – My Top Tips• Focus on what you want to achieve, not how you want to achieve it• Don’t be afraid of change – there can be great benefits to trying something new• Sometimes a semi-automated system works better than fully-automated• Communicating your process to the user helps avoid 90% of challenges EMSA 2011 | Innovation and Inspiration October 19 | Brisbane Powerhouse | Queensland
  • 22. Thanks and Further QuestionsLisa RenneisenMarketing Director | Bright Conferenceslisa@brightconferences.com07 3103 2413 EMSA 2011 | Innovation and Inspiration October 19 | Brisbane Powerhouse | Queensland