Project On Sports Shoes
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Project On Sports Shoes

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its project regarding sports shoes

its project regarding sports shoes

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Project On Sports Shoes Project On Sports Shoes Presentation Transcript

  • PRESENTATAION ON
    SP0RTS SHOES
    PRESENTEDBY:-
    VIVEK RANJAN
    ISMS 1103
  • PRODUCT
    Product is
    anything that
    satisfies human
    wants .
  • CLASSIFICATION
    On the basis of tangibility
    On the basis of purpose of use
    Based on functional life
    Based on shopping habit
    Based on price and quality
    Based on product development
    Based on brand hierarchy
  • PRODUCT STRATEGY
    • Product item
    • Product line:- a)stretching
    b) line pruning
    • Core product development
    • Packaging:-a)easy to carry
    b) easy to recognize
    • Packaging strategy
  • NEW PRODUCT DEVLOPMENT
    Consumers seek better and improved
    sports shoes that are comfortable and
    provide value for money.
  • CLASSIFICATION OF NEW PRODUCTS
    • New to the world
    • New product line
    • Addition to the existing product
    • Cost reduction
  • CHALLENGES IN NEW PRODUCT DEVELOPMENT
    • Average age of a product on decline
    • Consumers taste changes regularly
    • Competitors come up with new product
  • BRAND MANAGEMENT
    Marketing relies on branding to give product /services an identity ,personality, image etc.
    For ex.:-NIKE is the name of the company. Air turbulence is its brand.
  • BRAND CONCEPT
    NIKE symbol is kxhsxjs . Its punch line is “no pain no gain”.
    Similarly ADIDAS symbol is . Its punch line is “impossible is nothing.
    These punch line and symbols differentiate one company with other.
  • BRAND IDENTITY
    • Individual name
    • Product group family name
    • Blanket family
    • Multi - branding
  • Pricingstrategy
    Since shoes market is facing stiff competition so companies adopt to competition based approach to price the sport shoes . In this the different strategy are:-
    • Competitive approach
    • Going rate approach
    apart from that companies also resort to psychological pricing. In this the different types of pricing strategy are:-
    • Image pricing
    • Reference pricing
  • PRICE WAR
    Reasons for price war:-
    • To capture the maximum percentage of market.
    • To capture the customer of other brand.
    • To ward off competition and competitors.
  • Benefits to consumers
    • Wide range of shoes available in the market .
    • Better product at lower price.
  • Loss to the customer
    • Low quality
    • Less after sales services
  • How to fight price war?
    • Diagnosis
    • Prescription
    • cure
  • Marketing channel
    Marketing channels are set of Interdependent organization that make a product or services available in the market.
  • Channel for sport shoes
    Producer wholesaler retailer
    consumer
  • Some companies like Adidas opens their own showrooms to sell their product. For them the channel would be:-
    PRODUCER SHOWROOM
    CONSUMER
  • NATURE OF CHANNEL
    • Geographical distribution
    • Channel size
    • Characteristic of intermediaries
  • Types of intermediaries
    • Manufacturer’s representative
    • Distributors
  • Sales force organization
    • Types :-a)geographical
    b)single product
    / multi product
  • Marketing planning
    Marketing planning is the output of marketing planning process.
  • Marketing planning process
    • Analyzing marketing opportunities
    • Segmenting , targeting and positioning
    • Developing marketing strategy
    • Implementing market plan