International Trends in Social Commerce

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A short presentation on latest international trends in social commerce (social media + e-commerce) by Paul Marsden from Syzygy.net

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International Trends in Social Commerce

  1. 1. 1 International Trends in Social Commerce Dr Paul Marsden Social Media Strategist Syzygy Group For Copies: socialcommerce@syzygy.de Wiesbaden, Feb 24, 2010
  2. 2. 2 11.50 am EST, July 8, 2009 $34.00 Do you recognize this?
  3. 3. 3 NetMarket.com August 11, 1994 First secure e-commerce Web transaction Here’s a clue...
  4. 4. 4 First e-commerce transaction within a Facebook page
  5. 5. 5 Okay, so what’s this then?
  6. 6. 6 Barbie does social shopping - real time
  7. 7. 6 Barbie does social shopping - real time
  8. 8. 7 Helping people buy where they connect... ...and connect where they buy Two examples of “social commerce”
  9. 9. 8 Social commerce = e-commerce + social media
  10. 10. 8 Social commerce = e-commerce + social media
  11. 11. 9 Future: mobile, sCRM, curated realtime marketplaces social shopping, social platforms Facebook (forums, blogs, Connect bookmarking) ratings & reviews FTOAF (forward to a friend), referral programs Social commerce is not new...
  12. 12. 9 Future: mobile, sCRM, curated realtime marketplaces social shopping, social platforms Facebook (forums, blogs, Connect bookmarking) Social Commerce: Creating places ratings & where people can collaborate reviews online, get advice from trusted individuals, find goods and FTOAF (forward to a services and then purchase them. friend), referral programs Social commerce is not new...
  13. 13. 10 But it’s a hot area in social media marketing right now...
  14. 14. 10 But it’s a hot area in social media marketing right now...
  15. 15. 11 Technology Hype Cycle Echo-Chamber Social Media Marketing ...because it helps solve a real problem: social media ROI
  16. 16. 12 + = Ratings Recommendations Forums & Reviews & Referrals & Communities Social Media Social Social Ads Optimization Shopping & Social Apps “Getting” it is easy: selling with social media
  17. 17. 13 Doing it can be more difficult: selling with social media
  18. 18. 13 Doing it can be more difficult: selling with social media
  19. 19. 14 Trend 1: The Return of Group Buying
  20. 20. 15 Trend 1: The Return of Group Buying
  21. 21. 16 Trend 2: The Rise & Rise of Private Shopping Clubs
  22. 22. 17 Trend 2: The Rise & Rise of Private Shopping Clubs
  23. 23. 18 Trend 3: Real Time Social Commerce
  24. 24. 19 Trend 4: Social Media Stores
  25. 25. 19 Trend 4: Social Media Stores
  26. 26. 19 Trend 4: Social Media Stores
  27. 27. 20 Trend 5: The Portable Social Graph
  28. 28. 20 Friendsourcing Friendcasting Trend 5: The Portable Social Graph
  29. 29. 21 Trend 6: The Deal Feed Rules OK
  30. 30. 22 Trend 6: The Deal Feed Rules OK
  31. 31. 23 Trend 7: Social Gets Personal
  32. 32. 24 Trend 7: Social Gets Personal
  33. 33. 25 L E A D Where to Start: The LEAD Strategy
  34. 34. 25 L Listen: Begin with a simple social media monitoring solution that monitors conversations and competitors - how are competitors using social commerce? E A D Where to Start: The LEAD Strategy
  35. 35. 25 L Listen: Begin with a simple social media monitoring solution that monitors conversations and competitors - how are competitors using social commerce? E Experiment - Start with small scale experiments using the toolset to identify what works for you. Test and learn to explore ROI potential A D Where to Start: The LEAD Strategy
  36. 36. 25 Listen: Begin with a simple social media monitoring solution that monitors L conversations and competitors - how are competitors using social commerce? E Experiment - Start with small scale experiments using the toolset to identify what works for you. Test and learn to explore ROI potential Apply - Apply learning and build on tools that work for you, integrating social A commerce into your overall digital strategy D Where to Start: The LEAD Strategy
  37. 37. 25 L Listen: Begin with a simple social media monitoring solution that monitors conversations and competitors - how are competitors using social commerce? E Experiment - Start with small scale experiments using the toolset to identify what works for you. Test and learn to explore ROI potential A Apply - Apply learning and build on tools that work for you, integrating social commerce into your overall digital strategy D Develop - Constantly evolve and adapt to beat user expectations - deliver “joy of use” with new insights and technology Where to Start: The LEAD Strategy
  38. 38. 26 Thanks! Find us @ facebook.com/syzygygroup For presentation copies: socialcommerce@syzygy.de

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