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International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
International Trends in Social Commerce
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International Trends in Social Commerce

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A short presentation on latest international trends in social commerce (social media + e-commerce) by Paul Marsden from Syzygy.net

A short presentation on latest international trends in social commerce (social media + e-commerce) by Paul Marsden from Syzygy.net

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  • 1. 1 International Trends in Social Commerce Dr Paul Marsden Social Media Strategist Syzygy Group For Copies: socialcommerce@syzygy.de Wiesbaden, Feb 24, 2010
  • 2. 2 11.50 am EST, July 8, 2009 $34.00 Do you recognize this?
  • 3. 3 NetMarket.com August 11, 1994 First secure e-commerce Web transaction Here’s a clue...
  • 4. 4 First e-commerce transaction within a Facebook page
  • 5. 5 Okay, so what’s this then?
  • 6. 6 Barbie does social shopping - real time
  • 7. 6 Barbie does social shopping - real time
  • 8. 7 Helping people buy where they connect... ...and connect where they buy Two examples of “social commerce”
  • 9. 8 Social commerce = e-commerce + social media
  • 10. 8 Social commerce = e-commerce + social media
  • 11. 9 Future: mobile, sCRM, curated realtime marketplaces social shopping, social platforms Facebook (forums, blogs, Connect bookmarking) ratings & reviews FTOAF (forward to a friend), referral programs Social commerce is not new...
  • 12. 9 Future: mobile, sCRM, curated realtime marketplaces social shopping, social platforms Facebook (forums, blogs, Connect bookmarking) Social Commerce: Creating places ratings & where people can collaborate reviews online, get advice from trusted individuals, find goods and FTOAF (forward to a services and then purchase them. friend), referral programs Social commerce is not new...
  • 13. 10 But it’s a hot area in social media marketing right now...
  • 14. 10 But it’s a hot area in social media marketing right now...
  • 15. 11 Technology Hype Cycle Echo-Chamber Social Media Marketing ...because it helps solve a real problem: social media ROI
  • 16. 12 + = Ratings Recommendations Forums & Reviews & Referrals & Communities Social Media Social Social Ads Optimization Shopping & Social Apps “Getting” it is easy: selling with social media
  • 17. 13 Doing it can be more difficult: selling with social media
  • 18. 13 Doing it can be more difficult: selling with social media
  • 19. 14 Trend 1: The Return of Group Buying
  • 20. 15 Trend 1: The Return of Group Buying
  • 21. 16 Trend 2: The Rise & Rise of Private Shopping Clubs
  • 22. 17 Trend 2: The Rise & Rise of Private Shopping Clubs
  • 23. 18 Trend 3: Real Time Social Commerce
  • 24. 19 Trend 4: Social Media Stores
  • 25. 19 Trend 4: Social Media Stores
  • 26. 19 Trend 4: Social Media Stores
  • 27. 20 Trend 5: The Portable Social Graph
  • 28. 20 Friendsourcing Friendcasting Trend 5: The Portable Social Graph
  • 29. 21 Trend 6: The Deal Feed Rules OK
  • 30. 22 Trend 6: The Deal Feed Rules OK
  • 31. 23 Trend 7: Social Gets Personal
  • 32. 24 Trend 7: Social Gets Personal
  • 33. 25 L E A D Where to Start: The LEAD Strategy
  • 34. 25 L Listen: Begin with a simple social media monitoring solution that monitors conversations and competitors - how are competitors using social commerce? E A D Where to Start: The LEAD Strategy
  • 35. 25 L Listen: Begin with a simple social media monitoring solution that monitors conversations and competitors - how are competitors using social commerce? E Experiment - Start with small scale experiments using the toolset to identify what works for you. Test and learn to explore ROI potential A D Where to Start: The LEAD Strategy
  • 36. 25 Listen: Begin with a simple social media monitoring solution that monitors L conversations and competitors - how are competitors using social commerce? E Experiment - Start with small scale experiments using the toolset to identify what works for you. Test and learn to explore ROI potential Apply - Apply learning and build on tools that work for you, integrating social A commerce into your overall digital strategy D Where to Start: The LEAD Strategy
  • 37. 25 L Listen: Begin with a simple social media monitoring solution that monitors conversations and competitors - how are competitors using social commerce? E Experiment - Start with small scale experiments using the toolset to identify what works for you. Test and learn to explore ROI potential A Apply - Apply learning and build on tools that work for you, integrating social commerce into your overall digital strategy D Develop - Constantly evolve and adapt to beat user expectations - deliver “joy of use” with new insights and technology Where to Start: The LEAD Strategy
  • 38. 26 Thanks! Find us @ facebook.com/syzygygroup For presentation copies: socialcommerce@syzygy.de

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