Formal course in advertising and marketing
will help you to join a agency.
MBA’s are preferred for Client
Servicing, Research and Account and Media
For creative you need to have a good
command over English for a copy writer. This
should be supported by wild thinking.
For an art person you need to have a degree
from a fine art college.
Institute of mass communication New Delhi.
MICA –( Mudra Institute of communication )
Xavier institute of mass communication
JJ school of Arts.
NID Design Ahmedabad
K.C.College of management studies
Rachna Sansad fine arts college.
Account Management /Client Servicing
Media Planning /Media Buying
Films & Audio Visual
Photography and Cinematography
Link between the agency and the client
He or she is the face of the agency
Responsible for the day to day operations and
addressing the clients needs.
Must be knowledgeable about the clients
business in and out
To, simply put it servicing executive is the
sales man of the agency
MBA is not a must but will be an added
This a new role which has been started by many
agencies in the last few years
The account planners work in tandem with the
servicing team and the creative team.
Primary role is to derive on good consumer
insights based on various research study and
Most of the campaigns on new business and
existing business is strategized by the planner
MBA from a good institute will be an advantage
Every good advertising plan, starts with
research and information.
Involves lot of data collection and analytics
Based on the research study the inference
and consumer insights are generated.
Qualification in statistics will be of good use
if you want to take a career in research
If you are sound on computer knowledge that
will be an added advantage
Media planners and buyers are the people who
devise the right media strategy for any
The planner works on the media strategy which is
then executed by the media buyer.
Planning clients budget in the most cost
effective manner is the planners key role.
Similarly the media buyer ensures that he gets
the best rates from all media to make the media
plan cost effective. Works closely with the
Knowledge in mathematics & statistics will be
He /she is responsible to create the text part of
the idea for a campaign
Works closely with the Visualizer to create the
campaigns based on the brief.
Copywriters need to have a flair for writing
backed up by the knowledge of advertising and
oral communication skills, to become successful.
Need to have skill in analyzing clients’
needs, and research skills for finding out about
the products and services they are helping to
Sound English with graduate in any discipline one
will be able to become a writer.
You need a qualification from applied or fine
arts from a good institute
Should have talent to draw, illustrate and
think well visually
Visualizer and the copy writer team work
together to devise a campaign
The visualizer uses various tools such as
Photoshop, illustrators etc. to work on the
A separate department which takes care of
production of films and AV in an agency
Headed by a Manager and supported by
This department co-ordinates with creative
and the servicing team to execute films
Job involves identifying producers and
obtaining quotes for the films & audio-visuals
Basic graduation with knowledge on films
with a creative mind is what is required
Photography is most critical aspect of any
Best Photographers are used to get the best
results from an ad campaign
There are special and advanced photography
courses available to choose your career.
You need to have a creative mind and also
learn the various technologies used in
Cinematography is another career some
people opt for.