Master powerpoint orgpro11_final

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Master powerpoint orgpro11_final

  1. 1. Tapping Into Potential: Social Media For Non-Profits<br />Anne Craft CEO, UZoom Media<br />Gary Woodbury President & CEO, Michigan Dyslexia Institute<br />
  2. 2. Social Media-What is it?<br />A powerful tool<br />Part of an overall communications strategy<br />
  3. 3. Social Media-What isn’t it?<br />Free<br />The end all and be all<br />
  4. 4. Michigan Dyslexia Institute<br />The Challenge<br />The strategy<br />
  5. 5. Michigan Dyslexia Institute<br />The Strategy<br />Social Media Policy<br />Facebook<br />Twitter<br />
  6. 6. The Strategy<br />Social Media Policy<br />What should be included?<br />IT/email/Human Resources policies<br />Your organizations personality<br />The basics<br />Identification<br />Permanent record <br />Right to control content<br />Responsibility<br />Subjects off limits<br />Warning about sharing personal info<br />Branding standards<br />Reputation management protocol<br />Disciplinary action guideline for violation<br />
  7. 7. The Strategy Cont.<br />Facebook<br />Customized profile<br />Banner graphic<br />Custom tabs<br />About MDI with Lead Cap for mailing list<br />Camp Starlight Tab with lead cap for registration packet<br />Donation tab with link to the donation page on MDI’s website<br />YouTube<br />
  8. 8. The Strategy Cont.<br />Facebook Cont.<br />Causes<br />Specific events<br />Birthday wishes<br />General causes<br />Pay-per-click<br />A word about testimonials: Video, written, and audio<br />
  9. 9. The Strategy Cont.<br />Twitter<br />Customized profile<br />Things to tweet about<br />Dyslexia in the news<br />Fundraising drives & challenges<br />Links to your Facebook page, Flickr accounts, etc.<br />Congratulating other orgs. on successes<br />Community Events<br />
  10. 10. The Strategy Cont.<br />Twitter Cont.<br />Keyword tracking and response strategy<br />Building following<br />Follow others<br />Join the conversation<br />Keyword tracking/following<br />How to manage it<br />Schedule tweets<br />Schedule for response<br />
  11. 11. How does it all integrate?<br />Traditional media such as TV, radio, newspapers, magazines<br />
  12. 12. How does it integrate cont.<br />Email communications<br />Press releases<br />RSS<br />Newsletters<br />Blog<br />Website<br />Text/Mobile communication and marketing<br />
  13. 13. Gary Woodbury’s Perspective<br />The process: things to consider<br />Implications for updating processes and strategies to meet the demands of the digital age<br />Hopes for the future<br />

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