The average user is connected to 80 community pages, events, or groups</li></ul>Average user creates 90 pieces of content each month<br />More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. <br />When this content is shared, it has a VIRAL EFFECT! The average user has 130 friends, who have an average of 130 friends, who have an average of 130 friends….<br />
Is Your Business Facebook Page Up To Snuff?<br />Is your page set up like a business and not as a person or a group?<br />Do you have a custom profile banner image that sets your business a part and also acts as an advertisement?<br />Do you have a coupon application installed where you can offer Facebook Fan-only offers?<br />Do you have a lead capture form on your page so that you can market directly by email, or send a newsletter?<br />Is the information on the info tab filled out completely with keyword rich copy for Search Engine Optimization?<br />Is it easy to figure out how to contact you?<br />Do you have a Reviews Tab so that your customers can leave feedback?<br />
Do you have photo albums loaded? Are people tagged when possible? Are their captions written with keyword rich copy for SEO?<br />If you have a text club, is this information included in your profile banner to encourage participation?<br />If you have a blog, is there an RSS feed button to make it easier for Fans to subscribe?<br />If you have videos (commercials, short videos either produced in house or through a production company, or a video-blog, aka vlog) do you have the YouTube channel application installed on your site?<br />Do you have a vanity URL to make it easier for your customers to remember how to find you on Facebook? Ex: www.Facebook.com/UZoomMedia<br />
Custom Tab Contact Capture Form<br />UZoom Media Custom Tab<br /><ul><li>Visitors are in a branded, visually appealing environment to learn more about your company.
Lead capture form can integrate directly with email management systems such as MailChimp for future marketing.</li></li></ul><li>Custom Tab Continued..<br />Show off your best assets (in this case food!) as well as multiple location information<br />
Coupon Page<br />A custom coupon page that is for Facebook Fans ONLY so you can more easily track your results<br />
YouTube<br />Exceeds 2 BILLION views a day<br />Nearly double the prime-time audience of all three major US broadcast networks COMBINED<br />24 hours of video uploaded every MINUTE<br />Average person spends 15 minutes PER DAY on YouTube<br />More video is uploaded to YouTube in 60 days than all 3 major networks created in 60 YEARS<br />
YouTube Channel<br /><ul><li>Visitors can watch your videos without leaving Facebook
Shows your last 6 videos posted on one screen</li></li></ul><li>Reviews Tab<br /><ul><li>Gives a business immediate legitimacy when visitors see reviews from OTHER USERS
Provides a PR opportunity when responding to a not so favorable review</li></li></ul><li>Reveal Tab<br />Ensures that you build your Fan base when users access information or Facebook-only coupons or contests<br />
Facebook Advertising<br /><ul><li>Targets specifically by age, sex, location, interests, relationship status, and keywords
Campaigns</li></li></ul><li>What’s this Twitter thing anyway?<br />Twitter is a micro-blog where you comment in 140 characters or less<br />The object is to follow people in your service area and engage them so they will follow you back.<br />It’s like a cocktail party on the web (and without cocktails!) It’s a relationship starter.<br />Again, it’s all about the engagement!<br />
Why does Twitter work?<br /> Consumers like instant information that finds them. If they follow you, they will know what your daily specials are without having to look for them.<br />Consumers like to be acknowledged. A fun interaction with a brand creates a loyalty TO that brand.<br />People care more about what their friends and network thinks than about what you say about yourself. The more you can get people to talk about you, the better!<br />
5 Things You Can Do to Survive Construction <br />1. Keep it positive!<br />Customers like dealing with positive people in a positive environment. Use it to your advantage.<br />“Come see our exhibit of orange barrels and tractors of every kind!”<br />2. Work collectively. Adopt the mantra “We’re in this together!”<br />Use the DTDA as the hub of information. <br />“Share” on Facebook, “Retweet” on Twitter. Update DAILY!<br />
3. Think about revenue streams that you may have that do not rely on foot traffic and promote those heavily ONLINE and through other advertising venues.<br />Can you deliver? Even temporarily?<br />Are you a restaurant that also does catering? Promote the catering. Deliver lunches. <br />Can you ship items? <br />
4. Top of mind awareness and promotions are more important than ever before. <br />Text Club<br />Facebook<br />Twitter<br />Email<br />5. Think outside the box!<br />Hard Hat specials: Invite the workers in!<br />Construction “Party” in the store<br />
Will you jump on the bandwagon?<br />…Or will you be left behind?<br />
Follow or contact<br />@UZoomMedia<br />Facebook.com/UZoomMedia<br />Email: info@UZoomMedia.com<br />www.UZoomMedia.com<br />
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.