Dtda presentation 5 17 11

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Dtda presentation 5 17 11

  1. 1. Online Marketing & New Media<br />
  2. 2. Who is UZoom Media? <br /><ul><li>Full service Online Marketing & New Media Firm
  3. 3. Specializes in Social Media
  4. 4. Locally owned
  5. 5. Lansing based
  6. 6. Globally focused</li></li></ul><li>Social Media is changing…everything!<br /><ul><li>The way consumers get and use information
  7. 7. Broadcast Website Banner Ads Internet Search Google Ads Finding consumers where they spend time online (Facebook, Twitter, etc.)
  8. 8. How consumers form their brand loyalties
  9. 9. It’s all about engagement, baby!</li></li></ul><li>Why does Facebook Marketing Work?<br /><ul><li>500 million users can’t be wrong!
  10. 10. 50% of those users log in every day
  11. 11. The average user is connected to 80 community pages, events, or groups</li></ul>Average user creates 90 pieces of content each month<br />More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. <br />When this content is shared, it has a VIRAL EFFECT! The average user has 130 friends, who have an average of 130 friends, who have an average of 130 friends….<br />
  12. 12. Is Your Business Facebook Page Up To Snuff?<br />Is your page set up like a business and not as a person or a group?<br />Do you have a custom profile banner image that sets your business a part and also acts as an advertisement?<br />Do you have a coupon application installed where you can offer Facebook Fan-only offers?<br />Do you have a lead capture form on your page so that you can market directly by email, or send a newsletter?<br />Is the information on the info tab filled out completely with keyword rich copy for Search Engine Optimization?<br />Is it easy to figure out how to contact you?<br />Do you have a Reviews Tab so that your customers can leave feedback?<br />
  13. 13. Do you have photo albums loaded? Are people tagged when possible? Are their captions written with keyword rich copy for SEO?<br />If you have a text club, is this information included in your profile banner to encourage participation?<br />If you have a blog, is there an RSS feed button to make it easier for Fans to subscribe?<br />If you have videos (commercials, short videos either produced in house or through a production company, or a video-blog, aka vlog) do you have the YouTube channel application installed on your site?<br />Do you have a vanity URL to make it easier for your customers to remember how to find you on Facebook? Ex: www.Facebook.com/UZoomMedia<br />
  14. 14. Banner Profile Ad<br />
  15. 15. Custom Tab Contact Capture Form<br />UZoom Media Custom Tab<br /><ul><li>Visitors are in a branded, visually appealing environment to learn more about your company.
  16. 16. Lead capture form can integrate directly with email management systems such as MailChimp for future marketing.</li></li></ul><li>Custom Tab Continued..<br />Show off your best assets (in this case food!) as well as multiple location information<br />
  17. 17. Coupon Page<br />A custom coupon page that is for Facebook Fans ONLY so you can more easily track your results<br />
  18. 18. YouTube<br />Exceeds 2 BILLION views a day<br />Nearly double the prime-time audience of all three major US broadcast networks COMBINED<br />24 hours of video uploaded every MINUTE<br />Average person spends 15 minutes PER DAY on YouTube<br />More video is uploaded to YouTube in 60 days than all 3 major networks created in 60 YEARS<br />
  19. 19. YouTube Channel<br /><ul><li>Visitors can watch your videos without leaving Facebook
  20. 20. Shows your last 6 videos posted on one screen</li></li></ul><li>Reviews Tab<br /><ul><li>Gives a business immediate legitimacy when visitors see reviews from OTHER USERS
  21. 21. Provides a PR opportunity when responding to a not so favorable review</li></li></ul><li>Reveal Tab<br />Ensures that you build your Fan base when users access information or Facebook-only coupons or contests<br />
  22. 22. Facebook Advertising<br /><ul><li>Targets specifically by age, sex, location, interests, relationship status, and keywords
  23. 23. Track impressions and click-throughs
  24. 24. Affordable</li></li></ul><li>Location Based Social Media<br />Facebook Places<br />Facebook Deals<br /><ul><li>Foursquare
  25. 25. Tips
  26. 26. Campaigns</li></li></ul><li>What’s this Twitter thing anyway?<br />Twitter is a micro-blog where you comment in 140 characters or less<br />The object is to follow people in your service area and engage them so they will follow you back.<br />It’s like a cocktail party on the web (and without cocktails!) It’s a relationship starter.<br />Again, it’s all about the engagement!<br />
  27. 27. Why does Twitter work?<br /> Consumers like instant information that finds them. If they follow you, they will know what your daily specials are without having to look for them.<br />Consumers like to be acknowledged. A fun interaction with a brand creates a loyalty TO that brand.<br />People care more about what their friends and network thinks than about what you say about yourself. The more you can get people to talk about you, the better!<br />
  28. 28. Twitter Stream Example<br />
  29. 29. 5 Things You Can Do to Survive Construction <br />1. Keep it positive!<br />Customers like dealing with positive people in a positive environment. Use it to your advantage.<br />“Come see our exhibit of orange barrels and tractors of every kind!”<br />2. Work collectively. Adopt the mantra “We’re in this together!”<br />Use the DTDA as the hub of information. <br />“Share” on Facebook, “Retweet” on Twitter. Update DAILY!<br />
  30. 30. 3. Think about revenue streams that you may have that do not rely on foot traffic and promote those heavily ONLINE and through other advertising venues.<br />Can you deliver? Even temporarily?<br />Are you a restaurant that also does catering? Promote the catering. Deliver lunches. <br />Can you ship items? <br />
  31. 31. 4. Top of mind awareness and promotions are more important than ever before. <br />Text Club<br />Facebook<br />Twitter<br />Email<br />5. Think outside the box!<br />Hard Hat specials: Invite the workers in!<br />Construction “Party” in the store<br />
  32. 32. Will you jump on the bandwagon?<br />…Or will you be left behind?<br />
  33. 33. Follow or contact<br />@UZoomMedia<br />Facebook.com/UZoomMedia<br />Email: info@UZoomMedia.com<br />www.UZoomMedia.com<br />
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