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UXVision - 20 things you need to know about UX for Content - Tal Florentin | UX Salon | January 2014

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A double case study showing 2 success stories of UX design for leading content websites MaVeZe.co.il and UXVToday.co.il, together with a practical set of tips that everyone who's designing UX for …

A double case study showing 2 success stories of UX design for leading content websites MaVeZe.co.il and UXVToday.co.il, together with a practical set of tips that everyone who's designing UX for content should think about during the process. Taking you behind the scenes of UX design.

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  • 1. 1 DEFINE YOUR GOALS
  • 2. INFORMATION E-COMMERCE SYSTEMS: SERVICES: PRODUCTIVITY CONVERSION CONTENT WEBSITES: ENGAGEMENT
  • 3. 2 THE TARGET AUDIENCE DILEMMA
  • 4. WHO’S MORE IMPORTANT? THE BLOGGERS?
  • 5. WHO’S MORE IMPORTANT? THE BLOGGERS? THE READERS?
  • 6. MEET DESIGNER’S WORST TARGET AUDIENCE NIGHTMARE GEN-Y
  • 7. BORN IN THE 1980’S AND FULL WITH CONF LICTS
  • 8. • • TECHN SAVVY CREATIVE • • SOCIAL ANIMALS ENVIRONMENTAL AWARE • • ENTREPRENEURS RELATIONS OVER MONEY • • LONG TERM PLANS WANT QUICK WINS
  • 9. NOBODY REALLY GETS THEM
  • 10. NOBODY REALLY GETS THEM US
  • 11. 3 THE NEED FOR INFORMATION VS. A.D.D
  • 12. 3 T.M.I - OUT T.L.D.R - IN
  • 13. THE BIG PARADOX OF CONTENT WRITING TEXTS FOR PEOPLE WHO CAN’T READ
  • 14. LIVING WITHOUT FOCUS
  • 15. Doing things while MOVING
  • 16. THE SOLUTION
  • 17. ONE DIRECTION
  • 18. ONE DIRECTION >>>
  • 19. ‫"לא יודעים לאן‬ ‫הולכים"‬ ‫מי יצ‬ ‫ביטו‬ ‫רק קומץ מתוך 06 "מוזמנים"‬ ‫למתקן חולות, התייצבו‬ ‫בת"א. סלים מסודן: אני‬ ‫עושה מה שאומרים לי‬ ‫(חדשות)‬ ‫בממשל‬ ‫9002 ש‬ ‫שנה קו‬ ‫האם יפ‬ ‫(כלכלה‬
  • 20. ‫"לא יודעים לאן‬ ‫הולכים"‬ ‫רק קומץ מתוך 06 "מוזמנים"‬ ‫למתקן חולות, התייצבו‬ ‫בת"א. סלים מסודן: אני‬ ‫עושה מה שאומרים לי‬ ‫חדשות‬ ‫מי יצ‬ ‫ביטו‬ ‫בממשל‬ ‫9002 ש‬ ‫שנה קו‬ ‫האם יפ‬ ‫חדשות‬ ‫כלכלה‬
  • 21. ANATOMY OF MAVEZE
  • 22. BOULEVARD MODEL CONTENT, VISUALS, MOVEMENT, ONE DIRECTION.
  • 23. LET’S GO THERE…
  • 24. ABOUT MENU BLOGGER PAGE POST PAGE CATEGORY PAGE CATEGORY PAGE CATEGORY PAGE CATEGORY PAGE CATEGORY PAGE CATEGORY PAGE
  • 25. 4 RESPONSIVE DESIGN: THE HORIZONTAL TRICK
  • 26. = ≠
  • 27. 5 BALANCE BETWEEN CROWDED AND BORING
  • 28. 5 8 7 4 2 4 4 6 4 6
  • 29. 6 THINKING ABOUT CMS AND MANAGEMENT
  • 30. PLAYING WITH LEGO
  • 31. 7 THINK ABOUT READING IN TERMS OF ROI
  • 32. Attention deficit hyperactivity disorder predominantly inattentive (ADHD-PI), also called attention deficit disorder (ADD), is one of the two types of attention deficit hyperactivity disorder(ADHD). The term was formally changed in 1994 in the new Diagnostic and Statistical Manual of Mental Disorders
  • 33. Attention deficit hyperactivity disorder predominantly inattentive (ADHD-PI), also called attention deficit disorder (ADD), is one of the two types of attention deficit hyperactivity disorder(ADHD). The term was formally changed in 1994 in the new Diagnostic and Statistical Manual of Mental Disorders WHAT IS ADD? Attention deficit hyperactivity disorder predominantly inattentive (ADHD-PI), also called attention deficit disorder (ADD), is one of the two types of attention deficit hyperactivity disorder(ADHD). The term was formally changed in 1994 in the new Diagnostic and Statistical Manual of Mental Disorders
  • 34. Attention deficit hyperactivity disorder predominantly inattentive (ADHD-PI), also called attention deficit disorder (ADD), is one of the two types of attention deficit hyperactivity disorder(ADHD). The term was formally changed in 1994 in the new Diagnostic and Statistical Manual of Mental Disorders WHAT IS ADD? Attention deficit hyperactivity disorder predominantly inattentive (ADHD-PI), also called attention deficit disorder (ADD), is one of the two types of attention deficit hyperactivity disorder(ADHD). The term was formally changed in 1994 in the new Diagnostic and Statistical Manual of Mental Disorders WHAT IS ADD? Attention deficit hyperactivity disorder predominantly inattentive (ADHD-PI), also called attention deficit disorder (ADD), is one of the two types of attention deficit hyperactivity disorder(ADHD). The term was formally changed in 1994 in the new Diagnostic and Statistical Manual of Mental Disorders
  • 35. vity he cit HD). nged stic Mental WHAT IS ADD? Attention deficit hyperactivity disorder predominantly inattentive (ADHD-PI), also called attention deficit disorder (ADD), is one of the two types of attention deficit hyperactivity disorder(ADHD). The term was formally changed in 1994 in the new Diagnostic and Statistical Manual of Mental Disorders WHAT IS ADD? WHAT IS ADD? Attention deficit hyperactivity disorder predominantly inattentive (ADHD-PI), also called attention deficit disorder (ADD), is one of the two types of attention deficit hyperactivity disorder(ADHD). The term was formally changed in 1994 in the new Diagnostic and Statistical Manual of Mental Disorders Attention deficit hyperactivity disorder predominantly inattentive (ADHD-PI), also called attention deficit disorder (ADD), is one of the two types of attention deficit hyperactivity disorder(ADHD). SOURCE OF THE TERM The term was formally changed in 1994 in the new Diagnostic and Statistical Manual of Mental Disorders
  • 36. ity e cit D). nged tic ental WHAT IS ADD? WHAT IS ADD? WHAT IS ADD? Attention deficit hyperactivity disorder predominantly inattentive (ADHD-PI), also called attention deficit disorder (ADD), is one of the two types of attention deficit hyperactivity disorder(ADHD). The term was formally changed in 1994 in the new Diagnostic and Statistical Manual of Mental Disorders Attention deficit hyperactivity disorder predominantly inattentive (ADHD-PI), also called attention deficit disorder (ADD), is one of the two types of attention deficit hyperactivity disorder(ADHD). Attention deficit hyperactivity disorder predominantly inattentive (ADHD-PI), also called attention deficit disorder (ADD), is one of the two types of attention deficit hyperactivity disorder(ADHD). SOURCE OF THE TERM WHERE IT ALL BEGAN? The term was formally changed in 1994 in the new Diagnostic and Statistical Manual of Mental Disorders The term was formally changed in 1994 in the new Diagnostic and Statistical Manual of Mental Disorders
  • 37. ? WHAT IS ADD? WHAT IS ADD? ty Attention deficit hyperactivity disorder predominantly inattentive (ADHD-PI), also called attention deficit disorder (ADD), is one of the two types of attention deficit hyperactivity disorder(ADHD). Attention deficit hyperactivity disorder predominantly inattentive (ADHD-PI), also called attention deficit disorder (ADD), is one of the two types of attention deficit hyperactivity disorder(ADHD). e t D). ged ic ental SOURCE OF THE TERM WHERE IT ALL BEGAN? The term was formally changed in 1994 in the new Diagnostic and Statistical Manual of Mental Disorders The term was formally changed in 1994 in the new Diagnostic and Statistical Manual of Mental Disorders WHAT IS ADD? Attention deficit hyperactivity disorder predominantly inattentive (ADHD-PI), also called attention deficit disorder (ADD), is one of the two types of attention deficit hyperactivity disorder(ADHD). WHERE IT ALL BEGAN? The term was formally changed in 1994 in the new Diagnostic and Statistical Manual of Mental
  • 38. READABILITY 100 CHARS FOR PRODUCTIVITY 45-74 CHARS FOR ENGAGEMENT
  • 39. 8 THINK ABOUT READING IN TERMS OF CONVERSION
  • 40. ENGAGEMENT LEVEL MOVING TO NEXT POST / SHARING PROVIDING FEEDBACK FINISH READING GOING ON DECIDING TO START time
  • 41. 9 HELPING PEOPLE CHOOSE USING CONTENT HIERARCHY RATING MODEL
  • 42. ‫מדד ההשפעה‬
  • 43. 10 THE CHALLENGE OF CREATING WRITER-READER INTIMACY
  • 44. 11 CREATE A SENSE OF TIME, PLACE, MOOD
  • 45. 12 THINK ABOUT USING SOUNDS
  • 46. LET’S GO THERE…
  • 47. 13 LET YOUR READERS RESPOND
  • 48. 14 GIVE THE BLOGGERS A RESPECTFUL PRESENCE
  • 49. 15 THINK ABOUT BANNER BLINDNESS
  • 50. 16 THINK OF A RELEVANT MOBILE EXPERIENCE
  • 51. PROFESSINAL SOCIAL PRESENCE
  • 52. LEAVING THINGS TO CHANCE
  • 53. “WE DON’T LOOK GOOD”
  • 54. GROUP POWER
  • 55. CHALLENGE: CREATE A SITE FOR A UX SPECIALIST
  • 56. CHALLENGE: CREATE A SITE FOR A UX SPECIALIST THE PROGRAM THAT CREATES THEM!
  • 57. 14 PROVIDE EFFECTIVE ONLINE PRESENCE FOR YOUR WRITERS
  • 58. 17 USE GAMIFICATION, BUT USE IT WISELY
  • 59. WORLD’S 3 SECRET FORMULAS
  • 60. 18 RESPONSIVE DESIGN: TRICK OF THE THIRDS
  • 61. HEADER
  • 62. HEADER
  • 63. HEADER
  • 64. HEADER = HEADER ≠ HEADER
  • 65. 19 CONTENT CREATION VS. CONTENT CURATION
  • 66. 20 THE BARRIER BEHIND CONTENT CREATION
  • 67. CREATING CONTENT HAS NEVER BEEN THAT EASY!
  • 68. THERE IS SO MUCH MORE TO TALK ABOUT…
  • 69. ‫הספר‬ ‫מדהים!‬ ‫אני גאה בך!!!‬ ‫אמא.‬

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