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UXLX 2012 - The skewered box method of persona profiling - Tal Florentin, UXVision

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As personas become a commonly used method for user research, it's time to have a method that will guide us through the process. The Skewered Box model will take you step-by-step and help you make sure …

As personas become a commonly used method for user research, it's time to have a method that will guide us through the process. The Skewered Box model will take you step-by-step and help you make sure that your personas map the target audience correctly.


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  • 1. WhatThe Skewered Box Model can you DO with one box and seven Skewers ? Tal Florentin UXVision | May 2012 All rights reserved to UXVision Ltd. © 2012
  • 2. The Skewered Box Model I design Experiences
  • 3. The Skewered Box Model I wrote a book Sorry…
  • 4. The Skewered Box Model What can you DO with one box and seven Skewers ? All rights reserved to UXVision Ltd. © 2012
  • 5. The Skewered Box Model understanding your target AUDIENCEkey is a factoron the way to a winning product
  • 6. The Skewered Box Model It’s a knownFACT:in order toPLAN winning products …
  • 7. The Skewered Box Model It’s a knownFACT:in order toPLAN winning products you have to understand USERS
  • 8. The Skewered Box Model who are They?
  • 9. The Skewered Box Model they are NOT YOU!
  • 10. The Skewered Box Model Different Methods
  • 11. The Skewered Box Model describing your target AUDIENCE can be done by DEMO- GRAPHIC SEGMEN- TATION
  • 12. The Skewered Box Model describing your target AUDIENCE can be done by USER ROLES
  • 13. The Skewered Box Model describing your target AUDIENCE can be done by RepresentativePROFILES AKA PERSONAS
  • 14. The Skewered Box Model EVERY target AUDIENCE can be describedusing 3-7PERSONAS
  • 15. The Skewered Box Model PERSONAS AREGOOD
  • 16. The Skewered Box Model PERSONAS AREGREAT
  • 17. The Skewered Box Model PERSONAS AREGREAT
  • 18. The Skewered Box Model PERSONAS ARE THEBEST
  • 19. The Skewered Box Modelare personas are a product’s Best friends Pakistan USA Philippines
  • 20. The Skewered Box ModelHOW MANYFRIENDS do you HAVE?
  • 21. The Skewered Box Model 99 STATISTIC HEARD ABOUT PERSONAS? actually used PERSONAS?RULE PERSONAS?
  • 22. The Skewered Box Model BUT HOW CAN WE MAKE SURE that our personas REALLY represent our audience ?
  • 23. The Skewered Box Model we have to FIND A RECIPE
  • 24. The Skewered Box Model THIS IS WHERE A BOX and seven SKEWERSMAYbecome HANDY
  • 25. The Skewered Box Model Lets plan a WEBSITE for a MEDICAL SERVCES CENTER
  • 26. The Skewered Box Model the box is YOURPRODUCT’s MICRO- cosmos A BOX HASTHREE DIMENSIONS
  • 27. The Skewered Box Model step one DEFINE the three Age MOST DOMINANT parameters Marital Status to find the box THAT FITS your audience Health Status
  • 28. The Skewered Box Model step two MARITAL STATUS set a scale - Single FOR EACH - Just Married, no children - Married + first pregnancyAXIS - - - Married + young children Divorced + older children Married + old parents
  • 29. The Skewered Box Model step two AGE set a scale - 18-24 FOR EACH - 25-34 - 35-44AXIS - - - 45-54 55-64 65-74 - 75+
  • 30. The Skewered Box Model step two HEALTH STATUS set a scale - Completely healthy FOR EACH - - Temporary issue Repeated issueAXIS - - - Chronic illness/disability Hypochondriac Premenopause - Old age
  • 31. The Skewered Box Model step three START TO SKEWER JEFF 32 Just Married 32 Suffers from backache
  • 32. The Skewered Box Model step three START TO SKEWER Rachel 55 Married + Old Parents Chronic illness
  • 33. The Skewered Box Model step three GO ON AND GET THE BOX skewered
  • 34. The Skewered Box Model DID WE COVER the whole audienceBOX
  • 35. The Skewered Box Model TURN THE LIGHTS ON
  • 36. The Skewered Box Model WHAT’S NEXT?BASIC attributes Gender, Age, Profession, Education CHARACTER attributes Name, Nick, Habits, Picture CONTEXT attributes Position, environment, motivation and blockers, usage scenarios
  • 37. The Skewered Box Model A step-by-step Step 1: Create a boxGuideto createyour ownskeweredBOX
  • 38. The Skewered Box Model A step-by-step Step 2: Eliminate 3 sidesGuideto createyour ownskeweredBOX
  • 39. The Skewered Box Model A step-by-step Step 3: Define 3 dimensionsGuideto createyour ownskeweredBOX
  • 40. The Skewered Box Model A step-by-step Step 3: Define 3 dimensionsGuideto createyour ownskeweredBOX
  • 41. The Skewered Box Model A step-by-step Step 3: Define 3 dimensionsGuideto createyour ownskeweredBOX
  • 42. The Skewered Box Model A step-by-step Step 3: Define 3 dimensionsGuideto createyour ownskeweredBOX
  • 43. The Skewered Box Model A step-by-step Step 3: Define 3 dimensionsGuideto createyour ownskewered Exit 1BOX Exit 2 Entry
  • 44. The Skewered Box Model A step-by-step Step 4: Pin your PersonaGuideto createyour ownskeweredBOX Exit Here Enter Here
  • 45. The Skewered Box Model A step-by-step Step 5: Check CoverageGuideto createyour ownskeweredBOX
  • 46. The Skewered Box Model Never Think out of the BOX Thank you. Tal Florentin tal@uxvision.net