UXLX 2012 - The skewered box method of persona profiling - Tal Florentin, UXVision

The Skewered Box Model I design Experiences

The Skewered Box Model I wrote a book Sorry…

The Skewered Box Model understanding your target AUDIENCEkey is a factoron the way to a winning product

The Skewered Box Model It’s a knownFACT:in order toPLAN winning products …

The Skewered Box Model It’s a knownFACT:in order toPLAN winning products you have to understand USERS

The Skewered Box Model who are They?

The Skewered Box Model they are NOT YOU!

The Skewered Box Model Different Methods

The Skewered Box Model describing your target AUDIENCE can be done by DEMO- GRAPHIC SEGMEN- TATION

The Skewered Box Model describing your target AUDIENCE can be done by USER ROLES

The Skewered Box Model describing your target AUDIENCE can be done by RepresentativePROFILES AKA PERSONAS

The Skewered Box Model EVERY target AUDIENCE can be describedusing 3-7PERSONAS

The Skewered Box Model PERSONAS AREGOOD

The Skewered Box Model PERSONAS AREGREAT

The Skewered Box Model PERSONAS ARE THEBEST

The Skewered Box Modelare personas are a product’s Best friends Pakistan USA Philippines

The Skewered Box ModelHOW MANYFRIENDS do you HAVE?

The Skewered Box Model 99 STATISTIC HEARD ABOUT PERSONAS? actually used PERSONAS?RULE PERSONAS?

The Skewered Box Model BUT HOW CAN WE MAKE SURE that our personas REALLY represent our audience ?

The Skewered Box Model we have to FIND A RECIPE

The Skewered Box Model THIS IS WHERE A BOX and seven SKEWERSMAYbecome HANDY

The Skewered Box Model Lets plan a WEBSITE for a MEDICAL SERVCES CENTER

The Skewered Box Model the box is YOURPRODUCT’s MICRO- cosmos A BOX HASTHREE DIMENSIONS

The Skewered Box Model step one DEFINE the three Age MOST DOMINANT parameters Marital Status to find the box THAT FITS your audience Health Status

The Skewered Box Model step two MARITAL STATUS set a scale - Single FOR EACH - Just Married, no children - Married + first pregnancyAXIS - - - Married + young children Divorced + older children Married + old parents

The Skewered Box Model step two AGE set a scale - 18-24 FOR EACH - 25-34 - 35-44AXIS - - - 45-54 55-64 65-74 - 75+

The Skewered Box Model step two HEALTH STATUS set a scale - Completely healthy FOR EACH - - Temporary issue Repeated issueAXIS - - - Chronic illness/disability Hypochondriac Premenopause - Old age

The Skewered Box Model step three START TO SKEWER JEFF 32 Just Married 32 Suffers from backache

The Skewered Box Model step three START TO SKEWER Rachel 55 Married + Old Parents Chronic illness

The Skewered Box Model step three GO ON AND GET THE BOX skewered

The Skewered Box Model DID WE COVER the whole audienceBOX

The Skewered Box Model TURN THE LIGHTS ON

The Skewered Box Model WHAT’S NEXT?BASIC attributes Gender, Age, Profession, Education CHARACTER attributes Name, Nick, Habits, Picture CONTEXT attributes Position, environment, motivation and blockers, usage scenarios

The Skewered Box Model A step-by-step Step 1: Create a boxGuideto createyour ownskeweredBOX

The Skewered Box Model A step-by-step Step 2: Eliminate 3 sidesGuideto createyour ownskeweredBOX

The Skewered Box Model A step-by-step Step 3: Define 3 dimensionsGuideto createyour ownskeweredBOX

The Skewered Box Model A step-by-step Step 3: Define 3 dimensionsGuideto createyour ownskewered Exit 1BOX Exit 2 Entry

The Skewered Box Model A step-by-step Step 4: Pin your PersonaGuideto createyour ownskeweredBOX Exit Here Enter Here

The Skewered Box Model A step-by-step Step 5: Check CoverageGuideto createyour ownskeweredBOX

The Skewered Box Model Never Think out of the BOX Thank you. Tal Florentin tal@uxvision.net

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UXLX 2012 - The skewered box method of persona profiling - Tal Florentin, UXVision

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UXLX 2012 - The skewered box method of persona profiling - Tal Florentin, UXVision Presentation Transcript