Lone genius inventor vs. team-based approach to innovation 試誤法 天才是99%的努力 Not to validate preconceived hypotheses but to help experimenters learn something new from each iterative stab. 創新 = 藝術, 工藝, 商業, 對顧客及市場的瞭解 回頭看看電燈的發展，可以略知一二。
As more of our basic needs are met, we increasingly expect
sophisticated experiences that are emotionally satisfying and
meaningful. These experiences will not be simple products……
Design thinking is a tool for imaging these experiences as well as
giving them a desirable form.
79. iF Communication Award
I am new. I am sophisticated. I am well designed. I meet the iF criteria for
good design- and I enrich everyday life.
-- Ralph Wiegmann iF Managing director