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UXSG#4 Keynote Presentation

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Anders Ramsay - The UX of Minimum Viable Products

Anders Ramsay - The UX of Minimum Viable Products

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  • 1. @andersramsay | #agileuxUX Singapore 2013 The UX of Minimum Viable Products by Anders Ramsay
  • 2. @andersramsay | #agileuxUX Singapore 2013 What is a Minimum Viable Product?
  • 3. @andersramsay | #agileuxUX Singapore 2013 What is a Minimum Viable Product? The shortest path from idea to validated learning.
  • 4. @andersramsay | #agileuxUX Singapore 2013 Source: sylvanlakelibrary.blogspot.com “The Hudson Bay Start”
  • 5. @andersramsay | #agileuxUX Singapore 2013 Source: sylvanlakelibrary.blogspot.com “The Hudson Bay Start”
  • 6. @andersramsay | #agileuxUX Singapore 2013 Formulate a Hypothesis: This is my prediction of what I’ll need to survive for 2 months in the middle of nowhere. MVP Design Learn from the Results: Did I use more/less food than I expected in 3 days? Did I discover gear I needed but didn’t have with me? etc. Test the Hypothesis (Experiment): Trek into nearby woods and camp out for a few days.
  • 7. @andersramsay | #agileuxUX Singapore 2013 Formulate a Hypothesis: This is my prediction of what I’ll need to survive for 2 months in the middle of nowhere. UX: How do we design effective experiments? MVP Design Learn from the Results: Did I use more/less food than I expected in 3 days? Did I discover gear I needed but didn’t have with me? etc. Test the Hypothesis (Experiment): Trek into nearby woods and camp out for a few days.
  • 8. @andersramsay | #agileuxUX Singapore 2013 What would be an MVP for the redesign of a big-ass ancient enterprise system?
  • 9. #agileux | @andersramsayUX Singapore 2013 Pain points - Entering data into wrong fields. - Changes sometimes not saved. - Data often needing to be re-entered. - Often manually renaming/moving files. - Some departments refusing to use the system saying they’d never get any actual work done.
  • 10. #agileux | @andersramsayUX Singapore 2013 “Cool, let’s come up with the minimal feature set needed to replace the whole enterprise system…”
  • 11. #agileux | @andersramsayUX Singapore 2013 “Cool, let’s come up with the minimal feature set needed to replace the whole enterprise system…” “No, let’s conduct an experiment: Find a high-benefit/low-cost pain point, try removing it, and see what we learn...”
  • 12. @andersramsay | #agileuxUX Singapore 2013 The MVP:
  • 13. @andersramsay | #agileuxUX Singapore 2013 Offered riches both in user and tech learning. Could be implemented quickly. A success, even if it failed. The MVP:
  • 14. @andersramsay | #agileuxUX Singapore 2013 vi·a·ble   /ˈvīəbəl/ Adjective 1.Capable of working successfully; feasible: "the proposed investment was economically viable". 2.(of a seed or spore) Able to germinate.
  • 15. @andersramsay | #agileuxUX Singapore 2013 “A minimal viable product is...a rolling series of releases that iterate and improve based on a mix of data and vision/judgment.” —Giff Constable, Interaction 2011
  • 16. #agileux | @andersramsayUX Singapore 2013 Focusing on learning, not features...
  • 17. #agileux | @andersramsayUX Singapore 2013 Focusing on learning, not features... Lean Startup: Focused on validated learning Success? Failure? MVP #1 MVP #2 Success? Failure? ...etc. Experiment and learn Experiment and learn
  • 18. #agileux | @andersramsayUX Singapore 2013 Focusing on learning, not features... Lean Startup: Focused on validated learning Success? Failure? MVP #1 MVP #2 Success? Failure? ...etc. Experiment and learn Experiment and learn Success? Failure? Agile: Focused on working software Ship features the customer asks for (early and often)
  • 19. #agileux | @andersramsayUX Singapore 2013 How does this impact UX design?
  • 20. #agileux | @andersramsayUX Singapore 2013 Changing how we collaborate Adopt Agile UX methods to enable fast/high quality cycles of work. Whole team ideation andvisioning Effective workshops Pairing across roles/ disciplines
  • 21. #agileux | @andersramsayUX Singapore 2013 Changing what we measure “Is this user-friendly?”
  • 22. #agileux | @andersramsayUX Singapore 2013 Changing what we measure “Is this user-friendly?” “How much would you pay for this” “How much time would this save?” vs
  • 23. #agileux | @andersramsayUX Singapore 2013 Broadening our design focus Designing and testing product viability. Designing and testing user experiences.
  • 24. #agileux | @andersramsayUX Singapore 2013 MVP Design Patterns
  • 25. @andersramsay | #agileuxUX Singapore 2013 Painkiller Try removing a high-value, low-cost pain point.
  • 26. @andersramsay | #agileuxUX Singapore 2013 Fa$t Money Try shipping only what you think people will pay for.
  • 27. @andersramsay | #agileuxUX Singapore 2013 Wizard of Oz Try manually simulating system output.
  • 28. @andersramsay | #agileuxUX Singapore 2013 Go Ugly Early Try shipping with the most bare-bones UX possible.
  • 29. @andersramsay | #agileuxUX Singapore 2013 Fake Storefront (Archetypal Lean Startup landing page) Try marketing the product as if already completed.
  • 30. @andersramsay | #agileuxUX Singapore 2013 Be the software (aka “Concierge”) Try manually simulating the user experience.
  • 31. #agileux | @andersramsayUX Singapore 2013 Which pattern should I pick? - What offers the most learning at the lowest cost? - What best tests your riskiest assumptions? - Expect to use a combination of patterns.
  • 32. #agileux | @andersramsayUX Singapore 2013 Bottom line - Designing MVPs is a craft in its own right. - Broadens the meaning of UX design. - Requires melding virtually all aspects of Agile/Lean UX. - A great measurement of your skill level as a modern UX’er.
  • 33. #agileux | @andersramsayUX Singapore 2013 Thanks! andersramsay.com @andersramsay #agileux Presentation: http://bit.ly/ux-of-mvps

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