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The highs and horrors of website redesignsSome lessons learned,[object Object],Rian van der Merwe,[object Object],@RianVDM,[object Object],{Cape Town Geek Dinner, 27 May 2010},[object Object]
Ownership,[object Object],User research,[object Object],Design,[object Object],Content,[object Object],Implementation,[object Object]
1,[object Object],The website is not,[object Object],a free-for-all,[object Object]
Global Header team,[object Object],Daily Deal team,[object Object],Marketing,[object Object],Product!,[object Object],Finding,[object Object],team,[object Object],Merchandising,[object Object],team,[object Object],Umm… no one?,[object Object]
The highs and horrors of website redesigns
Global Header team,[object Object],Daily Deal team,[object Object],Marketing,[object Object],Product!,[object Object],Finding,[object Object],team,[object Object],Merchandising,[object Object],team,[object Object],Umm… no one?,[object Object]
1,[object Object],The website is not,[object Object],a free-for-all,[object Object],Clear ownership is key,[object Object],(I’m partial to Product owning the website),[object Object]
2,[object Object],You are not,[object Object],the user,[object Object]
No one wants to pay,[object Object],to make a website, right?,[object Object]
Users are ready to pay,[object Object]
Wrong,[object Object],Users expect to pay to get a website,[object Object],They want to know how we make money,[object Object],They want to know we’ll be around a year from now,[object Object]
The highs and horrors of website redesigns
2,[object Object],You are not,[object Object],the user,[object Object],http://www.readwriteweb.com/archives/facebook_wants_to_be_your_one_true_login.php,[object Object],“Like” doesn’t have a lot to do with it,[object Object],Remember the story of “Facebook login”,[object Object],This isn’t “To kill a mockingbird”,[object Object]
3,[object Object],Get off the wireframe,[object Object],high horse,[object Object]
Signed off by exec team:,[object Object]
From wireframe to high def:,[object Object],Not approved,[object Object]
3,[object Object],Get off the wireframe,[object Object],high horse,[object Object],If execs don’t get wireframes, it’s your fault,[object Object],(they are the users of your “product”, so your product should be usable),[object Object],Make your designs consumable to stakeholders,[object Object]
4,[object Object],Content strategy is kind of,[object Object],a big deal,[object Object]
The elements of user experience:,[object Object],User research,[object Object],Content strategy,[object Object],Interaction,[object Object],design,[object Object],Visual,[object Object],design,[object Object],User research,[object Object]
Loremipsumdolor sit amet…,[object Object],It does actually mean something….,[object Object],Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?,[object Object],-- “The Extremes of Good and Evil”, written 45 BC,[object Object]
Loremipsum must die,[object Object],>> It distracts from your designs,[object Object],>> It confuses users,[object Object],>> It sometimes gets pushed live,[object Object],http://designinformer.com/lorem-ipsum-killing-designs/,[object Object]
4,[object Object],Content strategy is kind of,[object Object],a big deal,[object Object],Words and images can’t be separated,[object Object]
5,[object Object],Have a team whose IQs are,[object Object],higher than their egos,[object Object],Surely, we have learned enough from spectacular failures that governance does not give people an opportunity to exercise self discipline. When you give a person a chance to develop personal discipline, then forced compliance is unnecessary. With forced compliance, we force people into ignoring their own discipline because the system will “sort” it out for you. It breeds an attitude of “the system failed me and it’s not my fault”.,[object Object],http://aslamkhan.net/software-development/forced-compliance-is-an-obstruction-to-discipline/,[object Object]
Before,[object Object]
After,[object Object]
The highs and horrors of website redesignsSome lessons learned,[object Object],Rian van der Merwe,[object Object],@RianVDM,[object Object],{Cape Town Geek Dinner, 27 May 2010},[object Object]

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