This document discusses lessons learned from website redesign projects. It emphasizes that (1) there needs to be clear ownership of the website with one team responsible, (2) user research is critical to understand user needs rather than making assumptions, and (3) content strategy is important with words and images needing to work together effectively. Executive buy-in on designs is important and wireframes should be made consumable to stakeholders. The team working on the redesign needs high IQs and low egos to have a collaborative process.