The highs and horrors of website redesigns

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5 lessons learned from website redesign projects at eBay and Yola.com

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The highs and horrors of website redesigns

  1. The highs and horrors of website redesignsSome lessons learned<br />Rian van der Merwe<br />@RianVDM<br />{Cape Town Geek Dinner, 27 May 2010}<br />
  2. Ownership<br />User research<br />Design<br />Content<br />Implementation<br />
  3. 1<br />The website is not<br />a free-for-all<br />
  4. Global Header team<br />Daily Deal team<br />Marketing<br />Product!<br />Finding<br />team<br />Merchandising<br />team<br />Umm… no one?<br />
  5. Global Header team<br />Daily Deal team<br />Marketing<br />Product!<br />Finding<br />team<br />Merchandising<br />team<br />Umm… no one?<br />
  6. 1<br />The website is not<br />a free-for-all<br />Clear ownership is key<br />(I’m partial to Product owning the website)<br />
  7. 2<br />You are not<br />the user<br />
  8. No one wants to pay<br />to make a website, right?<br />
  9. Users are ready to pay<br />
  10. Wrong<br />Users expect to pay to get a website<br />They want to know how we make money<br />They want to know we’ll be around a year from now<br />
  11. 2<br />You are not<br />the user<br />http://www.readwriteweb.com/archives/facebook_wants_to_be_your_one_true_login.php<br />“Like” doesn’t have a lot to do with it<br />Remember the story of “Facebook login”<br />This isn’t “To kill a mockingbird”<br />
  12. 3<br />Get off the wireframe<br />high horse<br />
  13. Signed off by exec team:<br />
  14. From wireframe to high def:<br />Not approved<br />
  15. 3<br />Get off the wireframe<br />high horse<br />If execs don’t get wireframes, it’s your fault<br />(they are the users of your “product”, so your product should be usable)<br />Make your designs consumable to stakeholders<br />
  16. 4<br />Content strategy is kind of<br />a big deal<br />
  17. The elements of user experience:<br />User research<br />Content strategy<br />Interaction<br />design<br />Visual<br />design<br />User research<br />
  18. Loremipsumdolor sit amet…<br />It does actually mean something….<br />Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?<br />-- “The Extremes of Good and Evil”, written 45 BC<br />
  19. Loremipsum must die<br />>> It distracts from your designs<br />>> It confuses users<br />>> It sometimes gets pushed live<br />http://designinformer.com/lorem-ipsum-killing-designs/<br />
  20. 4<br />Content strategy is kind of<br />a big deal<br />Words and images can’t be separated<br />
  21. 5<br />Have a team whose IQs are<br />higher than their egos<br />Surely, we have learned enough from spectacular failures that governance does not give people an opportunity to exercise self discipline. When you give a person a chance to develop personal discipline, then forced compliance is unnecessary. With forced compliance, we force people into ignoring their own discipline because the system will “sort” it out for you. It breeds an attitude of “the system failed me and it’s not my fault”.<br />http://aslamkhan.net/software-development/forced-compliance-is-an-obstruction-to-discipline/<br />
  22. Before<br />
  23. After<br />
  24. The highs and horrors of website redesignsSome lessons learned<br />Rian van der Merwe<br />@RianVDM<br />{Cape Town Geek Dinner, 27 May 2010}<br />

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