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The highs and horrors of website redesigns
 

The highs and horrors of website redesigns

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5 lessons learned from website redesign projects at eBay and Yola.com

5 lessons learned from website redesign projects at eBay and Yola.com

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    The highs and horrors of website redesigns The highs and horrors of website redesigns Presentation Transcript

    • The highs and horrors of website redesignsSome lessons learned
      Rian van der Merwe
      @RianVDM
      {Cape Town Geek Dinner, 27 May 2010}
    • Ownership
      User research
      Design
      Content
      Implementation
    • 1
      The website is not
      a free-for-all
    • Global Header team
      Daily Deal team
      Marketing
      Product!
      Finding
      team
      Merchandising
      team
      Umm… no one?
    • Global Header team
      Daily Deal team
      Marketing
      Product!
      Finding
      team
      Merchandising
      team
      Umm… no one?
    • 1
      The website is not
      a free-for-all
      Clear ownership is key
      (I’m partial to Product owning the website)
    • 2
      You are not
      the user
    • No one wants to pay
      to make a website, right?
    • Users are ready to pay
    • Wrong
      Users expect to pay to get a website
      They want to know how we make money
      They want to know we’ll be around a year from now
    • 2
      You are not
      the user
      http://www.readwriteweb.com/archives/facebook_wants_to_be_your_one_true_login.php
      “Like” doesn’t have a lot to do with it
      Remember the story of “Facebook login”
      This isn’t “To kill a mockingbird”
    • 3
      Get off the wireframe
      high horse
    • Signed off by exec team:
    • From wireframe to high def:
      Not approved
    • 3
      Get off the wireframe
      high horse
      If execs don’t get wireframes, it’s your fault
      (they are the users of your “product”, so your product should be usable)
      Make your designs consumable to stakeholders
    • 4
      Content strategy is kind of
      a big deal
    • The elements of user experience:
      User research
      Content strategy
      Interaction
      design
      Visual
      design
      User research
    • Loremipsumdolor sit amet…
      It does actually mean something….
      Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?
      -- “The Extremes of Good and Evil”, written 45 BC
    • Loremipsum must die
      >> It distracts from your designs
      >> It confuses users
      >> It sometimes gets pushed live
      http://designinformer.com/lorem-ipsum-killing-designs/
    • 4
      Content strategy is kind of
      a big deal
      Words and images can’t be separated
    • 5
      Have a team whose IQs are
      higher than their egos
      Surely, we have learned enough from spectacular failures that governance does not give people an opportunity to exercise self discipline. When you give a person a chance to develop personal discipline, then forced compliance is unnecessary. With forced compliance, we force people into ignoring their own discipline because the system will “sort” it out for you. It breeds an attitude of “the system failed me and it’s not my fault”.
      http://aslamkhan.net/software-development/forced-compliance-is-an-obstruction-to-discipline/
    • Before
    • After
    • The highs and horrors of website redesignsSome lessons learned
      Rian van der Merwe
      @RianVDM
      {Cape Town Geek Dinner, 27 May 2010}