Jonathan rez   ux and-the_city
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Jonathan rez ux and-the_city

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We live in a predominantly physical world. In our daily lives we traverse urban environments and have interactions within tangible spaces. This presentation looks at how we choreograph our the spaces ...

We live in a predominantly physical world. In our daily lives we traverse urban environments and have interactions within tangible spaces. This presentation looks at how we choreograph our the spaces in which we live and communicate within and how this shapes our behavior on a daily basis.

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Jonathan rez   ux and-the_city Jonathan rez ux and-the_city Presentation Transcript

  • UX and the City ! Jonathan Rez @jrez
  • Carrie Bradshaw A committed shopper 32 y.o. Journalist, writing about relationships for a local city newspaper, on a middle-low income, currently dating Mr Big SHOPPING HABITS • impulse shopper • 2-5 times / week • writes reviews • shops for pleasure • shops to impress Technophile Shopaholic Extrovert Technophobe Spendthrift Introvert “ I like my money
 where I can see it –
 hanging in my closet ”
  • A shoe-o-holic
  • “In a city with infinite options, sometimes nothing beats knowing that there is only one” — Carrie, S1E07 The Monogamist
  • DECISION STRATEGIES
  • Decisions A X Y Z A decision strategy is defined as a sequence of mental operations that bring a decision maker from the initial state of indecisiveness concerning possible courses of action to a final state in which one course of action is chosen
  • Decisions Option 1 Option 2 Option 3 Manolo Jimmy Choo Shoe Direct Shop size 4 6 9 Range of shoes 3 3 7 Specialise in classy shoes 9 8 1 Cost 2 3 8 Distance to travel 8 8 3 Ease of travel to shop 8 8 4 Staff knowledge 10 10 2 Staff friendliness / arrogance 8 8 5
  • “West 57th and 10th Avenue”
  • “New York is a big, complicated city… “one of the biggest and most complex cities in the world” — Michael Bierut, Pentagram http://www.wired.com/design/2013/07/nyc-signs
  • Illustrations Copyright 2013 Jazzberry Blue
  • 1, 2, 3, ?? Oxford St, Princes St, Hanover St, ?? !
  • Arrive at London Arrive at East London Arrive at destination
  • A A
  • A girly day in Bath 12:50AM – 14:00 Arrive at Thermae Bath Spa for a Watsu treatment 14:30AM – 15:30 Lunch at Jamie’s Italian Drink coffee and look at the river 12:20AM 10:30AM Arrive by train from London for a day at Bath
  • 6 11 12 2 14 16 10 16 10 1 2 4 5 11 15 10 13 5 5 4 2 1 5 23 3 9 7 14 12 4 9 3 6 13 6 12 18 22 2 19 1 8 4 8 4 10 2 3 1 2 13 7 7 9 8 8 7 8 17 1 9 3 6 2 8 14 6 1 14 4 7 6 1 4 7 7 10 11 5 2 3 5 9 5 6 16 15 8 15 1 18 21 19 20 21 Entertainment location Amenities / Services Parks and Open Spaces Museums and Galleries Venue location Sports and Recreation Heritage Retail areas 15 11 13 12 4 3 22 22 20 17
  • A zigzag kind of girl finds love in Venice
  • Bath Familiar with the site Develop confidence to venture beyond the centre Keep to central hub Unfamiliar with the site
  • Cork Familiar with the site Develop confidence to use complex routes Simple route Unfamiliar with the site
  • Progressive disclosure model Arrive at Cork – – – visitors to e Arrive at Docklands – – – Along primary routes – – Along secondary routes – Arrive at Cork Arrive at Docklands visitors to e sist visitors Along primary routes Along secondary routes e Arrive at destination sist visitors – e Arrive at destination – – e – e
  • Arrival points Major info points Minor info points Primary route network Secondary route network
  • TO YOUR HEART’S DESIRE
  • WE ARE ALL HACKERS