Darren Evans: Digital Trends

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Darren Evans explores several emerging digital trends and the impact on user experience specialists. He talks through the rise of user-generated content, shifting trends and emerging new technologies – both on the PC and beyond.

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Darren Evans: Digital Trends

  1. 1. Digital Trends<br />What UX professionals can expect as we enter the second decade of the twenty first century.<br />Digital Trends<br />If you haven’t noticed, user experience is evolving<br />
  2. 2. About me<br />Darren Evans<br />I have a love of new technologies, in-depth e-commerce knowledge and a wealth of experience across different platforms and markets. <br />Created first commercial website in 1997. Lead small and large teams. Recently moved from UX and into Planning and Strategy. <br />
  3. 3. About me<br />Darren Evans<br />I have worked with brands such as BBC, National Lottery, Orange, Ford, Barclays and RBS to help them understand the new online landscape and start to engage with their audiences online.<br />I am passionate about leveraging business value and e‐commerce user experience methodology.<br />My brand essence / wheel<br />
  4. 4. Agenda<br />
  5. 5.
  6. 6. 1997 <br />
  7. 7. 1997 websites<br />
  8. 8. Predictions for next decade<br />In next decade we will see…<br />Internet Explorer becomes only browser<br />✗Didn’t Happen<br />Y2K computer crash <br />✗ Didn’t Happen<br />International Web<br />✓Happened<br />
  9. 9. Predictions for next decade<br />In next decade we will see…<br />AltaVista becomes number one search engine<br />✗Didn’t Happen<br />Apple Computer Bankruptcy<br />✗ Didn’t Happen<br />Mobile Web / Commerce <br />✗ Didn’t Happen ✓Happened<br />
  10. 10. Community power<br />Peer and social points of views have started to outweigh brand touch-points in terms of credibility.<br />* 2009 Google Trends<br />
  11. 11. 2010 the now! <br />
  12. 12. Community power<br />Peer and social points of views have started to outweigh brand (destination) touch-points in terms of credibility.<br />* 2009 Google Trends<br />
  13. 13. Push vs. Pull<br />Marketing push strategy is decreasing. Successful content is pulling consumers into a conversation. <br />In the most innovative marketing efforts, consumers are the creators, advocates, promoters, marketers and buyers.<br />
  14. 14. Handing over ownership<br />Brand ownership is no longer the sole domain of the Marketing Department.<br />Starbucks, My Idea generated 75,000 ideas submitted in less than six months, with many ideas receiving thousands of votes and comments. <br />
  15. 15. Handing over ownership<br />Social Media is the new viral. <br />The Internet Activity Index produced by the Online Publishers Association shows a decline in the use of e-mail and instant messaging.<br />Starbucks, My Idea generated 75,000 ideas submitted in less than six months, with many ideas receiving thousands of votes and comments. <br />
  16. 16. 2010 Overview<br /> We're well into the current era of the Web, commonly referred to as Web 2.0. Features of this phase of the Web include search, social networks, online media (music, video, etc), syndication (RSS), mash-ups (APIs), and much more. <br />
  17. 17. 2010 Overview<br /> Currently the Web is still mostly accessed via a PC, but we're starting to see more Web excitement from mobile devices and television sets. Design for experiences that reach people through many different touch-points, and that happen over time (Service Design). <br />
  18. 18. 2010 Overview<br />
  19. 19. ePaper<br />In February 2010 LG Display announced its development of a newspaper-size flexible e-paper. The 19-inch wide (250x400mm) flexible e-paper is almost as big as a page of A3 sized newspaper. <br />*images.businessweek.com<br />
  20. 20. ePaper<br />According to a DisplaySearch report, the e-paper market will reach 1.8 billion units and $9.6 billion USD in revenues by 2018. <br />*images.businessweek.com<br />
  21. 21. Future Retailing<br />This is Microsoft's vision for retailing. <br />A look at the store of the future. <br />http://mkt571.lawrencelinn.com/a-retail-vision-from-microsoft<br />
  22. 22. Retail Now<br /><ul><li> IBM developed new electronic shelf labels that use E Ink to display prices. The labels themselves are made by MariSense.
  23. 23. Touch-screen displays at kiosks that let you check prices, find products, match food with wine, product location, recipes, and more.</li></ul>* http://www.e-ink-info.com/ibm-retail-future-vision-includes-e-ink-shelf-labels<br />
  24. 24. Augmented Reality<br />http://www.youtube.com/watch?v=I7jm-AsY0lU&feature=player_embedded#<br />* Total Immersion: TOPPS 3D LIVE trading cards<br />
  25. 25. Augmented Reality<br /><ul><li> It is feasible to imagine that AR could expand the PC / Mobile screen into the real environment. Windows and icons appear as virtual devices in real space and are eye or gesture operated.
  26. 26. Replacement of traditional screens, control panels, and entirely new applications impossible in "real" hardware, like 3D objects interactively changing their shape and appearance based on the current task or need.</li></ul>* Mini Cabrio Augmented Reality Campaign<br />
  27. 27. Voice Based Interfaces<br /> Such developments could literally change the face of current digital devices and have far-reaching implications on how users interact with the web. Hand-held devices would be designed with larger, easier-to-view screens, as no keyboard would be required..<br /> Relatively new application of voice interfaces includes Google Mobiles “Search by Voice” commands.<br />* Tom Clancy’s: EndWar” which can be controlled entirely by voice commands<br />
  28. 28. Voice Based Interfaces<br />Numerous challenges would have to be overcome, however, for such developments to occur. <br />* Tom Clancy’s: EndWar” which can be controlled entirely by voice commands<br />
  29. 29. OS Online<br />While your computer will still store some files, the future of the operating system will increasingly rely on Web-based files. <br />The trend, in which data and applications cease to reside on our desktops and instead exist on servers elsewhere.<br /><ul><li> Image: Glide 2.0, the First Online Operating System
  30. 30. Image: www.theclones.fr</li></li></ul><li>Future<br />This future creates interesting new experiences, and new challenges for designers.<br /><ul><li>Web 3.0 etc
  31. 31. Sensor Control
  32. 32. Machine to Machine (M2M) Communications
  33. 33. India and Africa to reach 70% of internet penetration
  34. 34. Mobile Payment (Near Field Communication))
  35. 35. Start of Physical Personal Device
  36. 36. ePaper Newspapers (Plastic Paper)
  37. 37. Web of things. Fridges, washing machines, factories etc</li></li></ul><li>Thank you<br />Design is a highly pragmatic discipline. <br />It gets results. <br />http://uk.linkedin.com/in/darrenevans<br />

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