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Usability Issues and User ExperienceEvaluation of SurveysJennifer Romano Bergstrom, Ricardo Carvalho,Sarah Keaton, Jonatha...
Introduction     • Panel members     • Usability principles for surveys     • Surveys as a method or as an analysis tool  ...
Usability Issue 13
Usability Guidelines 1. Page Layout      –      Structure for easy comparison: Users should be able             to compare...
Usability Issue 2                           Refusals by Item                    A   0.7%                    B   0.8%      ...
Usability Guidelines 1. Page Layout       –      Visually align page elements: Users can scan items              easier   ...
Usability Issue 3                 Negative   Positive      Negative      Positive7
Usability Guidelines 1. Organize Information Clearly      –      Clear and logical structure should be apparent to        ...
Usability Issues and User ExperienceEvaluation of SurveysJennifer Romano Bergstrom, Ricardo Carvalho,Sarah Keaton, Jonatha...
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User Experience Evaluation of Surveys (Jennifer Romano Bergstrom & Ricardo Carvalho & Sarah Keaton & Jonathan Mendelson)

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Given at UXPA-DC's User Focus Conference, Oct. 19, 2012

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Transcript of "User Experience Evaluation of Surveys (Jennifer Romano Bergstrom & Ricardo Carvalho & Sarah Keaton & Jonathan Mendelson)"

  1. 1. Usability Issues and User ExperienceEvaluation of SurveysJennifer Romano Bergstrom, Ricardo Carvalho,Sarah Keaton, Jonathan MendelsonUser Focus 2012
  2. 2. Introduction • Panel members • Usability principles for surveys • Surveys as a method or as an analysis tool Usability.gov/guidelines Krug: Don’t Make Me Think2
  3. 3. Usability Issue 13
  4. 4. Usability Guidelines 1. Page Layout – Structure for easy comparison: Users should be able to compare two pages easily 2. Labels – Use unique and descriptive headers: Headers should conceptually relate to the items in the section – Highlight critical data: Visually distinguish important page items that require user attention Usability.gov/guidelines Krug: Don’t Make Me Think
  5. 5. Usability Issue 2 Refusals by Item A 0.7% B 0.8% C 2.9% D 0.9% E 0.9% F 0.9% G 1.0% H 0.9% I 0.9% J 1.0%
  6. 6. Usability Guidelines 1. Page Layout – Visually align page elements: Users can scan items easier – Choose appropriate line lengths: Readers read faster (skim) when line lengths are long Usability.gov/guidelines
  7. 7. Usability Issue 3 Negative Positive Negative Positive7
  8. 8. Usability Guidelines 1. Organize Information Clearly – Clear and logical structure should be apparent to users 2. Consistency – Be consistent throughout: Users should not have to think Usability.gov/guidelines Krug: Don’t Make Me Think
  9. 9. Usability Issues and User ExperienceEvaluation of SurveysJennifer Romano Bergstrom, Ricardo Carvalho,Sarah Keaton, Jonathan MendelsonUser Focus 2012
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