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User Experience Evaluation of Surveys (Jennifer Romano Bergstrom & Ricardo Carvalho & Sarah Keaton & Jonathan Mendelson)
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User Experience Evaluation of Surveys (Jennifer Romano Bergstrom & Ricardo Carvalho & Sarah Keaton & Jonathan Mendelson)

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Given at UXPA-DC's User Focus Conference, Oct. 19, 2012

Given at UXPA-DC's User Focus Conference, Oct. 19, 2012


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  • 1. Usability Issues and User ExperienceEvaluation of SurveysJennifer Romano Bergstrom, Ricardo Carvalho,Sarah Keaton, Jonathan MendelsonUser Focus 2012
  • 2. Introduction • Panel members • Usability principles for surveys • Surveys as a method or as an analysis tool Usability.gov/guidelines Krug: Don’t Make Me Think2
  • 3. Usability Issue 13
  • 4. Usability Guidelines 1. Page Layout – Structure for easy comparison: Users should be able to compare two pages easily 2. Labels – Use unique and descriptive headers: Headers should conceptually relate to the items in the section – Highlight critical data: Visually distinguish important page items that require user attention Usability.gov/guidelines Krug: Don’t Make Me Think
  • 5. Usability Issue 2 Refusals by Item A 0.7% B 0.8% C 2.9% D 0.9% E 0.9% F 0.9% G 1.0% H 0.9% I 0.9% J 1.0%
  • 6. Usability Guidelines 1. Page Layout – Visually align page elements: Users can scan items easier – Choose appropriate line lengths: Readers read faster (skim) when line lengths are long Usability.gov/guidelines
  • 7. Usability Issue 3 Negative Positive Negative Positive7
  • 8. Usability Guidelines 1. Organize Information Clearly – Clear and logical structure should be apparent to users 2. Consistency – Be consistent throughout: Users should not have to think Usability.gov/guidelines Krug: Don’t Make Me Think
  • 9. Usability Issues and User ExperienceEvaluation of SurveysJennifer Romano Bergstrom, Ricardo Carvalho,Sarah Keaton, Jonathan MendelsonUser Focus 2012