Application UI Design with Large Data Sets (Cathy Lu)
Using Focus Groups to Collect User Experience Data (Kinsey Gimbel & Jennifer Romano Bergstrom & Hilary Ross & Bryan Wiggins)
1. Using Focus Groups to Collect User
Experience Data: A How-To Guide From
Planning to Data Analysis
Kinsey Gimbel, Jennifer Romano Bergstrom,
Hilary Ross, Bryan Wiggins
User Focus 2012
2. Developing Content
1. Mix up activities and get participants
talking early.
– Timeline
– Videos/Images
– Rating exercises
2. Have participants write down answers before
discussing to avoid groupthink.
3. Quantitative data can supplement the
qualitative, ensuring opinions are not just
from the loudest participants.
3. Planning Your Groups
1. Make sure your recruiter is comfortable
recruiting your target audience
2. Pick a moderator your participants are
willing to open up to
3. Engage your stakeholders
4. Moderating Groups
1. Respect your participants
– Value their time
– Value their opinions
2. Be comfortable with silence and
awkwardness
– Understand that it’s not a natural interaction
– Give participants space to think
3. Data are the point
– Groups don’t have to be fun to be valuable
– “Bad news is good data”
5. Reporting Data
1. Most important findings White Females
– Goal of the study
– Don’t have to share it all
2. Usable data
– What speaks to your
audience?
African American Females
3. Client reports, briefs,
presentations