The hybrids are coming (John Whalen)
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The hybrids are coming (John Whalen)

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Given at UXPA-DC's User Focus Conference, Oct. 19, 2012.

Given at UXPA-DC's User Focus Conference, Oct. 19, 2012.

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    The hybrids are coming (John Whalen) The hybrids are coming (John Whalen) Presentation Transcript

    • The hybrids are coming!@johnwhalen #userfocus 1
    • Brilliant Experience User Research Strategy & Ideation User Experience Mobile Apps@johnwhalen #userfocus
    • Brilliant Experience@johnwhalen #userfocus
    • 1.The hybrids are coming!2. How behavior is changing.3. How your team should adapt.
    • 31% of US mobile phone 23%of adults get owners also have a news on at least tablet computer two devices More web connected devices than people by the end of 2012@johnwhalen #userfocus Source: http://ow.ly/ektFj
    • Touch devices are proliferating Hmm, what’s this?@johnwhalen #userfocus Sources: http://ow.ly/ekMrR, http://ow.ly/ekMg3
    • Touch Type@johnwhalen #userfocus
    • Should we build a hybrid?@johnwhalen #userfocus Source: http://ow.ly/ekNxO
    • iPad Hybrid: Touch + Type@johnwhalen #userfocus
    • ASUS Android Hybrid: Touch + Type@johnwhalen #userfocus
    • Microsoft Surface Hybrid@johnwhalen #userfocus
    • @johnwhalen #userfocus Ultrabook 12
    • 40+ Ultrabooks by end in 2012!@johnwhalen #userfocus
    • 1.The hybrids are coming!2. How behavior is changing.3. How your team should adapt.
    • Our study:
    • @johnwhalen #userfocus
    • @johnwhalen #userfocus
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    • @johnwhalen #userfocus
    • @johnwhalen #userfocus
    • @johnwhalen #userfocus
    • @johnwhalen #userfocus
    • @johnwhalen #userfocus
    • @johnwhalen #userfocus
    • What we found:@johnwhalen #userfocus
    • People use touch more than expected. Source: http://intel.com@johnwhalen #userfocus
    • Interaction 1. Form field touched to select@johnwhalen #userfocus
    • Interaction 2: Finger scrolling (right hand)@johnwhalen #userfocus
    • Interaction 3: Finger select@johnwhalen #userfocus
    • Interaction 4: “Thumbs Up”@johnwhalen #userfocus
    • “There is something about the interaction of actually touching the screen and pressing a button that feels more engaging.” (Sonia, 26-United States)@johnwhalen #userfocus
    • 1.The hybrids are coming!2. How behavior is changing.3. How your team should adapt.
    • 1. Place actions in easy to click locations Source: lukew.com@johnwhalen #userfocus
    • @johnwhalen #userfocus 35
    • @johnwhalen #userfocus 36
    • 2. Ensure targets are sufficiently large Source: lukew.com@johnwhalen #userfocus 37
    • Touch target sizes 23 x 23px (6mm) Source: lukew.com@johnwhalen #userfocus 38
    • @johnwhalen #userfocus
    • Reconsider your responsive designs@johnwhalen #userfocus
    • @johnwhalen #userfocus 41
    • 3. Limit the number of clickable items down the right where people scroll@johnwhalen #userfocus
    • 3. Limit the number of clickable items down the right where people scroll@johnwhalen #userfocus
    • 4. Reconsider your responsive designs - account for touch on large screens@johnwhalen #userfocus
    • In Summary 1. The hybrids are coming! 2. How behavior is changing. 3. How your team should adapt.@johnwhalen #userfocus
    • 1. The hybrids are coming!@johnwhalen #userfocus 46
    • 2. Behavior is changing Finger form Finger selecting scrolling Touch selecting “Mr Thumbs”@johnwhalen #userfocus 47
    • 3. How your team should adapt: 1. Put actions in touch friendly locations@johnwhalen #userfocus 48
    • How your team should adapt:2. Make sure your targets are large enough@johnwhalen #userfocus 49
    • How your team should adapt: 3. Avoid links on right side of forms where people scroll@johnwhalen #userfocus 50
    • How your team should adapt: 4. Reconsider your responsive designs - account for touch on large screens@johnwhalen #userfocus 51
    • Brilliant Experience@johnwhalen #userfocus
    • John Whalen jw@brilliantexperience.com @johnwhalenUser Research Strategy User Experience Mobile BrilliantExperience.com