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The hybrids are coming (John Whalen)
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The hybrids are coming (John Whalen)

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Given at UXPA-DC's User Focus Conference, Oct. 19, 2012.

Given at UXPA-DC's User Focus Conference, Oct. 19, 2012.

Published in: Technology

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  • 1. The hybrids are coming!@johnwhalen #userfocus 1
  • 2. Brilliant Experience User Research Strategy & Ideation User Experience Mobile Apps@johnwhalen #userfocus
  • 3. Brilliant Experience@johnwhalen #userfocus
  • 4. 1.The hybrids are coming!2. How behavior is changing.3. How your team should adapt.
  • 5. 31% of US mobile phone 23%of adults get owners also have a news on at least tablet computer two devices More web connected devices than people by the end of 2012@johnwhalen #userfocus Source: http://ow.ly/ektFj
  • 6. Touch devices are proliferating Hmm, what’s this?@johnwhalen #userfocus Sources: http://ow.ly/ekMrR, http://ow.ly/ekMg3
  • 7. Touch Type@johnwhalen #userfocus
  • 8. Should we build a hybrid?@johnwhalen #userfocus Source: http://ow.ly/ekNxO
  • 9. iPad Hybrid: Touch + Type@johnwhalen #userfocus
  • 10. ASUS Android Hybrid: Touch + Type@johnwhalen #userfocus
  • 11. Microsoft Surface Hybrid@johnwhalen #userfocus
  • 12. @johnwhalen #userfocus Ultrabook 12
  • 13. 40+ Ultrabooks by end in 2012!@johnwhalen #userfocus
  • 14. 1.The hybrids are coming!2. How behavior is changing.3. How your team should adapt.
  • 15. Our study:
  • 16. @johnwhalen #userfocus
  • 17. @johnwhalen #userfocus
  • 18. @johnwhalen #userfocus
  • 19. @johnwhalen #userfocus
  • 20. @johnwhalen #userfocus
  • 21. @johnwhalen #userfocus
  • 22. @johnwhalen #userfocus
  • 23. @johnwhalen #userfocus
  • 24. @johnwhalen #userfocus
  • 25. @johnwhalen #userfocus
  • 26. What we found:@johnwhalen #userfocus
  • 27. People use touch more than expected. Source: http://intel.com@johnwhalen #userfocus
  • 28. Interaction 1. Form field touched to select@johnwhalen #userfocus
  • 29. Interaction 2: Finger scrolling (right hand)@johnwhalen #userfocus
  • 30. Interaction 3: Finger select@johnwhalen #userfocus
  • 31. Interaction 4: “Thumbs Up”@johnwhalen #userfocus
  • 32. “There is something about the interaction of actually touching the screen and pressing a button that feels more engaging.” (Sonia, 26-United States)@johnwhalen #userfocus
  • 33. 1.The hybrids are coming!2. How behavior is changing.3. How your team should adapt.
  • 34. 1. Place actions in easy to click locations Source: lukew.com@johnwhalen #userfocus
  • 35. @johnwhalen #userfocus 35
  • 36. @johnwhalen #userfocus 36
  • 37. 2. Ensure targets are sufficiently large Source: lukew.com@johnwhalen #userfocus 37
  • 38. Touch target sizes 23 x 23px (6mm) Source: lukew.com@johnwhalen #userfocus 38
  • 39. @johnwhalen #userfocus
  • 40. Reconsider your responsive designs@johnwhalen #userfocus
  • 41. @johnwhalen #userfocus 41
  • 42. 3. Limit the number of clickable items down the right where people scroll@johnwhalen #userfocus
  • 43. 3. Limit the number of clickable items down the right where people scroll@johnwhalen #userfocus
  • 44. 4. Reconsider your responsive designs - account for touch on large screens@johnwhalen #userfocus
  • 45. In Summary 1. The hybrids are coming! 2. How behavior is changing. 3. How your team should adapt.@johnwhalen #userfocus
  • 46. 1. The hybrids are coming!@johnwhalen #userfocus 46
  • 47. 2. Behavior is changing Finger form Finger selecting scrolling Touch selecting “Mr Thumbs”@johnwhalen #userfocus 47
  • 48. 3. How your team should adapt: 1. Put actions in touch friendly locations@johnwhalen #userfocus 48
  • 49. How your team should adapt:2. Make sure your targets are large enough@johnwhalen #userfocus 49
  • 50. How your team should adapt: 3. Avoid links on right side of forms where people scroll@johnwhalen #userfocus 50
  • 51. How your team should adapt: 4. Reconsider your responsive designs - account for touch on large screens@johnwhalen #userfocus 51
  • 52. Brilliant Experience@johnwhalen #userfocus
  • 53. John Whalen jw@brilliantexperience.com @johnwhalenUser Research Strategy User Experience Mobile BrilliantExperience.com

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