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The hybrids are coming!@johnwhalen   #userfocus   1
Brilliant Experience     User Research        Strategy & Ideation   User Experience                            Mobile Apps...
Brilliant Experience@johnwhalen #userfocus
1.The hybrids are coming!2. How behavior is changing.3. How your team should adapt.
31%         of US mobile phone                                                23%of adults get         owners also have a ...
Touch devices are proliferating                                                                           Hmm,            ...
Touch        Type@johnwhalen #userfocus
Should we build a hybrid?@johnwhalen #userfocus   Source: http://ow.ly/ekNxO
iPad Hybrid:                         Touch + Type@johnwhalen #userfocus
ASUS Android Hybrid:        Touch + Type@johnwhalen #userfocus
Microsoft Surface Hybrid@johnwhalen #userfocus
@johnwhalen #userfocus                         Ultrabook   12
40+ Ultrabooks by end in 2012!@johnwhalen #userfocus
1.The hybrids are coming!2. How behavior is changing.3. How your team should adapt.
Our study:
@johnwhalen #userfocus
@johnwhalen #userfocus
@johnwhalen #userfocus
@johnwhalen #userfocus
@johnwhalen #userfocus
@johnwhalen #userfocus
@johnwhalen #userfocus
@johnwhalen #userfocus
@johnwhalen #userfocus
@johnwhalen #userfocus
What we found:@johnwhalen #userfocus
People use touch more than expected.                         Source: http://intel.com@johnwhalen #userfocus
Interaction 1. Form field touched to select@johnwhalen #userfocus
Interaction 2: Finger scrolling (right hand)@johnwhalen #userfocus
Interaction 3: Finger select@johnwhalen #userfocus
Interaction 4: “Thumbs Up”@johnwhalen #userfocus
“There is something about the    interaction of actually touching the    screen and pressing a button that feels    more e...
1.The hybrids are coming!2. How behavior is changing.3. How your team should adapt.
1. Place actions in easy to click locations                         Source: lukew.com@johnwhalen #userfocus
@johnwhalen #userfocus   35
@johnwhalen #userfocus   36
2. Ensure targets are sufficiently large                         Source: lukew.com@johnwhalen #userfocus                  ...
Touch target sizes                         23 x 23px (6mm)                              Source: lukew.com@johnwhalen #user...
@johnwhalen #userfocus
Reconsider your responsive designs@johnwhalen #userfocus
@johnwhalen #userfocus   41
3. Limit the number of clickable items        down the right where people scroll@johnwhalen #userfocus
3. Limit the number of clickable items        down the right where people scroll@johnwhalen #userfocus
4. Reconsider your responsive designs -       account for touch on large screens@johnwhalen #userfocus
In Summary     1. The hybrids are coming!     2. How behavior is changing.     3. How your team should adapt.@johnwhalen #...
1. The hybrids are coming!@johnwhalen #userfocus        46
2. Behavior is changing             Finger form                 Finger              selecting                 scrolling   ...
3. How your team should adapt:    1. Put actions in touch friendly locations@johnwhalen #userfocus                        ...
How your team should adapt:2. Make sure your targets are large enough@johnwhalen #userfocus                        49
How your team should adapt:  3. Avoid links on right side of forms where                  people scroll@johnwhalen #userfo...
How your team should adapt:   4. Reconsider your responsive designs -      account for touch on large screens@johnwhalen #...
Brilliant Experience@johnwhalen #userfocus
John Whalen            jw@brilliantexperience.com           @johnwhalenUser Research    Strategy   User Experience        ...
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The hybrids are coming (John Whalen)

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Given at UXPA-DC's User Focus Conference, Oct. 19, 2012.

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Transcript of "The hybrids are coming (John Whalen)"

  1. 1. The hybrids are coming!@johnwhalen #userfocus 1
  2. 2. Brilliant Experience User Research Strategy & Ideation User Experience Mobile Apps@johnwhalen #userfocus
  3. 3. Brilliant Experience@johnwhalen #userfocus
  4. 4. 1.The hybrids are coming!2. How behavior is changing.3. How your team should adapt.
  5. 5. 31% of US mobile phone 23%of adults get owners also have a news on at least tablet computer two devices More web connected devices than people by the end of 2012@johnwhalen #userfocus Source: http://ow.ly/ektFj
  6. 6. Touch devices are proliferating Hmm, what’s this?@johnwhalen #userfocus Sources: http://ow.ly/ekMrR, http://ow.ly/ekMg3
  7. 7. Touch Type@johnwhalen #userfocus
  8. 8. Should we build a hybrid?@johnwhalen #userfocus Source: http://ow.ly/ekNxO
  9. 9. iPad Hybrid: Touch + Type@johnwhalen #userfocus
  10. 10. ASUS Android Hybrid: Touch + Type@johnwhalen #userfocus
  11. 11. Microsoft Surface Hybrid@johnwhalen #userfocus
  12. 12. @johnwhalen #userfocus Ultrabook 12
  13. 13. 40+ Ultrabooks by end in 2012!@johnwhalen #userfocus
  14. 14. 1.The hybrids are coming!2. How behavior is changing.3. How your team should adapt.
  15. 15. Our study:
  16. 16. @johnwhalen #userfocus
  17. 17. @johnwhalen #userfocus
  18. 18. @johnwhalen #userfocus
  19. 19. @johnwhalen #userfocus
  20. 20. @johnwhalen #userfocus
  21. 21. @johnwhalen #userfocus
  22. 22. @johnwhalen #userfocus
  23. 23. @johnwhalen #userfocus
  24. 24. @johnwhalen #userfocus
  25. 25. @johnwhalen #userfocus
  26. 26. What we found:@johnwhalen #userfocus
  27. 27. People use touch more than expected. Source: http://intel.com@johnwhalen #userfocus
  28. 28. Interaction 1. Form field touched to select@johnwhalen #userfocus
  29. 29. Interaction 2: Finger scrolling (right hand)@johnwhalen #userfocus
  30. 30. Interaction 3: Finger select@johnwhalen #userfocus
  31. 31. Interaction 4: “Thumbs Up”@johnwhalen #userfocus
  32. 32. “There is something about the interaction of actually touching the screen and pressing a button that feels more engaging.” (Sonia, 26-United States)@johnwhalen #userfocus
  33. 33. 1.The hybrids are coming!2. How behavior is changing.3. How your team should adapt.
  34. 34. 1. Place actions in easy to click locations Source: lukew.com@johnwhalen #userfocus
  35. 35. @johnwhalen #userfocus 35
  36. 36. @johnwhalen #userfocus 36
  37. 37. 2. Ensure targets are sufficiently large Source: lukew.com@johnwhalen #userfocus 37
  38. 38. Touch target sizes 23 x 23px (6mm) Source: lukew.com@johnwhalen #userfocus 38
  39. 39. @johnwhalen #userfocus
  40. 40. Reconsider your responsive designs@johnwhalen #userfocus
  41. 41. @johnwhalen #userfocus 41
  42. 42. 3. Limit the number of clickable items down the right where people scroll@johnwhalen #userfocus
  43. 43. 3. Limit the number of clickable items down the right where people scroll@johnwhalen #userfocus
  44. 44. 4. Reconsider your responsive designs - account for touch on large screens@johnwhalen #userfocus
  45. 45. In Summary 1. The hybrids are coming! 2. How behavior is changing. 3. How your team should adapt.@johnwhalen #userfocus
  46. 46. 1. The hybrids are coming!@johnwhalen #userfocus 46
  47. 47. 2. Behavior is changing Finger form Finger selecting scrolling Touch selecting “Mr Thumbs”@johnwhalen #userfocus 47
  48. 48. 3. How your team should adapt: 1. Put actions in touch friendly locations@johnwhalen #userfocus 48
  49. 49. How your team should adapt:2. Make sure your targets are large enough@johnwhalen #userfocus 49
  50. 50. How your team should adapt: 3. Avoid links on right side of forms where people scroll@johnwhalen #userfocus 50
  51. 51. How your team should adapt: 4. Reconsider your responsive designs - account for touch on large screens@johnwhalen #userfocus 51
  52. 52. Brilliant Experience@johnwhalen #userfocus
  53. 53. John Whalen jw@brilliantexperience.com @johnwhalenUser Research Strategy User Experience Mobile BrilliantExperience.com
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