The document discusses how a design may not be implementable if it does not consider both what needs to be implemented and how it can be implemented. It provides reasons why designs fail such as insufficient coverage, unrealistic content flow, and lack of ongoing maintenance. It suggests considering coverage, content fit, technical debt, content flow, and maintenance from the start of a project to avoid failures. Tips are provided for evaluating these factors during the design process.

1. Your Design Doesn’t Matter
if it can’t be
implemented

2. Has this happened to you?
h"p://www.kazanjian.net/pg_folly.html
Image
used
with
permission
of
Jim
Kazanjian

3. Why did it happen?
h"p://www.kazanjian.net/pg_folly.html
Image
used
with
permission
of
Jim
Kazanjian

4. h"p://www.kazanjian.net/pg_folly.html
Image
used
with
permission
of
Jim
Kazanjian
Some reasons
• Coverage
• Content fit
• Technical debt
• Technical drag
• Unrealistic content flow
• Insufficient ongoing maintenance

5. But overall…

6. But overall…
Too much focus
here

7. But overall…
Too much focus
here
without
considering
this

8. no

9. no
(well, focus first)
See http://hobbsontech.com/content/focus-first-not-ux-first-content-first-technology-first-etc

10. Consider what and how together

11. Some projects go
something like this

12. … and train wrecks
sometimes happen

13. Better to consider both from start

14. h"p://www.kazanjian.net/pg_folly.html
Image
used
with
permission
of
Jim
Kazanjian
Some things to consider
• Coverage
• Content fit
• Technical debt
• Technical drag
• Unrealistic content flow
• Insufficient ongoing maintenance

15. Coverage
See case study:
http://www.slideshare.net/jdavidhobbs/
exploding-topics-pages
Do you have enough high quality content?

16. Content Fit
Will the existing content fit?

17. Technical Debt

18. h"p://www.loc.gov/pictures/resource/cph.3a18826/
Technical Drag
Even if you implement ideally, more complexity
takes more effort to deal with

19. To implement your design, you are moving
a weight across a distance
Find out where you are:
http://bit.ly/s-eval

20. Content
flow

21. h"p://www.flickr.com/photos/migraGonhandbook/6289708456
Ongoing maintenance
See
h"p://www.scribd.com/doc/14087675/
Internal-­‐Content-­‐Management-­‐System-­‐CMS-­‐
Product-­‐Management

22. h"p://www.flickr.com/photos/monitotxi/5090850810/
Hopefully these tips help you avoid
creating Medusa in the first place
Download
Deep Digital Strategy
http://bit.ly/deepdigital