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Yout Design Doesn't Matter If It Can't Be Implemented (David Hobbs)
Yout Design Doesn't Matter If It Can't Be Implemented (David Hobbs)
Yout Design Doesn't Matter If It Can't Be Implemented (David Hobbs)
Yout Design Doesn't Matter If It Can't Be Implemented (David Hobbs)
Yout Design Doesn't Matter If It Can't Be Implemented (David Hobbs)
Yout Design Doesn't Matter If It Can't Be Implemented (David Hobbs)
Yout Design Doesn't Matter If It Can't Be Implemented (David Hobbs)
Yout Design Doesn't Matter If It Can't Be Implemented (David Hobbs)
Yout Design Doesn't Matter If It Can't Be Implemented (David Hobbs)
Yout Design Doesn't Matter If It Can't Be Implemented (David Hobbs)
Yout Design Doesn't Matter If It Can't Be Implemented (David Hobbs)
Yout Design Doesn't Matter If It Can't Be Implemented (David Hobbs)
Yout Design Doesn't Matter If It Can't Be Implemented (David Hobbs)
Yout Design Doesn't Matter If It Can't Be Implemented (David Hobbs)
Yout Design Doesn't Matter If It Can't Be Implemented (David Hobbs)
Yout Design Doesn't Matter If It Can't Be Implemented (David Hobbs)
Yout Design Doesn't Matter If It Can't Be Implemented (David Hobbs)
Yout Design Doesn't Matter If It Can't Be Implemented (David Hobbs)
Yout Design Doesn't Matter If It Can't Be Implemented (David Hobbs)
Yout Design Doesn't Matter If It Can't Be Implemented (David Hobbs)
Yout Design Doesn't Matter If It Can't Be Implemented (David Hobbs)
Yout Design Doesn't Matter If It Can't Be Implemented (David Hobbs)
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Yout Design Doesn't Matter If It Can't Be Implemented (David Hobbs)

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Given at UXPA-DC's User Focus Conference, Oct. 19, 2012. http://hobbsontech.com/

Given at UXPA-DC's User Focus Conference, Oct. 19, 2012. http://hobbsontech.com/

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  • 1. Your Design Doesn’t Matter if it can’t be implemented
  • 2. Has this happened to you? h"p://www.kazanjian.net/pg_folly.html     Image  used  with  permission  of  Jim  Kazanjian  
  • 3. Why did it happen? h"p://www.kazanjian.net/pg_folly.html     Image  used  with  permission  of  Jim  Kazanjian  
  • 4. h"p://www.kazanjian.net/pg_folly.html     Image  used  with  permission  of  Jim  Kazanjian   Some reasons•  Coverage•  Content fit•  Technical debt•  Technical drag•  Unrealistic content flow•  Insufficient ongoing maintenance
  • 5. But overall…
  • 6. But overall…Too much focushere
  • 7. But overall…Too much focusherewithoutconsideringthis
  • 8. no
  • 9. no (well, focus first)See http://hobbsontech.com/content/focus-first-not-ux-first-content-first-technology-first-etc
  • 10. Consider what and how together
  • 11. Some projects gosomething like this
  • 12. … and train wreckssometimes happen
  • 13. Better to consider both from start
  • 14. h"p://www.kazanjian.net/pg_folly.html     Image  used  with  permission  of  Jim  Kazanjian   Some things to consider•  Coverage•  Content fit•  Technical debt•  Technical drag•  Unrealistic content flow•  Insufficient ongoing maintenance
  • 15. Coverage See case study: http://www.slideshare.net/jdavidhobbs/ exploding-topics-pagesDo you have enough high quality content?
  • 16. Content FitWill the existing content fit?
  • 17. Technical Debt
  • 18. h"p://www.loc.gov/pictures/resource/cph.3a18826/   Technical DragEven if you implement ideally, more complexitytakes more effort to deal with
  • 19. To implement your design, you are movinga weight across a distance Find out where you are: http://bit.ly/s-eval
  • 20. Content flow
  • 21. h"p://www.flickr.com/photos/migraGonhandbook/6289708456  Ongoing maintenance See  h"p://www.scribd.com/doc/14087675/ Internal-­‐Content-­‐Management-­‐System-­‐CMS-­‐ Product-­‐Management  
  • 22. h"p://www.flickr.com/photos/monitotxi/5090850810/  Hopefully these tips help you avoid creating Medusa in the first place Download Deep Digital Strategy http://bit.ly/deepdigital

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