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Yout Design Doesn't Matter If It Can't Be Implemented (David Hobbs)
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Yout Design Doesn't Matter If It Can't Be Implemented (David Hobbs)

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Given at UXPA-DC's User Focus Conference, Oct. 19, 2012. http://hobbsontech.com/

Given at UXPA-DC's User Focus Conference, Oct. 19, 2012. http://hobbsontech.com/

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  • 1. Your Design Doesn’t Matter if it can’t be implemented
  • 2. Has this happened to you? h"p://www.kazanjian.net/pg_folly.html     Image  used  with  permission  of  Jim  Kazanjian  
  • 3. Why did it happen? h"p://www.kazanjian.net/pg_folly.html     Image  used  with  permission  of  Jim  Kazanjian  
  • 4. h"p://www.kazanjian.net/pg_folly.html     Image  used  with  permission  of  Jim  Kazanjian   Some reasons•  Coverage•  Content fit•  Technical debt•  Technical drag•  Unrealistic content flow•  Insufficient ongoing maintenance
  • 5. But overall…
  • 6. But overall…Too much focushere
  • 7. But overall…Too much focusherewithoutconsideringthis
  • 8. no
  • 9. no (well, focus first)See http://hobbsontech.com/content/focus-first-not-ux-first-content-first-technology-first-etc
  • 10. Consider what and how together
  • 11. Some projects gosomething like this
  • 12. … and train wreckssometimes happen
  • 13. Better to consider both from start
  • 14. h"p://www.kazanjian.net/pg_folly.html     Image  used  with  permission  of  Jim  Kazanjian   Some things to consider•  Coverage•  Content fit•  Technical debt•  Technical drag•  Unrealistic content flow•  Insufficient ongoing maintenance
  • 15. Coverage See case study: http://www.slideshare.net/jdavidhobbs/ exploding-topics-pagesDo you have enough high quality content?
  • 16. Content FitWill the existing content fit?
  • 17. Technical Debt
  • 18. h"p://www.loc.gov/pictures/resource/cph.3a18826/   Technical DragEven if you implement ideally, more complexitytakes more effort to deal with
  • 19. To implement your design, you are movinga weight across a distance Find out where you are: http://bit.ly/s-eval
  • 20. Content flow
  • 21. h"p://www.flickr.com/photos/migraGonhandbook/6289708456  Ongoing maintenance See  h"p://www.scribd.com/doc/14087675/ Internal-­‐Content-­‐Management-­‐System-­‐CMS-­‐ Product-­‐Management  
  • 22. h"p://www.flickr.com/photos/monitotxi/5090850810/  Hopefully these tips help you avoid creating Medusa in the first place Download Deep Digital Strategy http://bit.ly/deepdigital