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Yout Design Doesn't Matter If It Can't Be Implemented (David Hobbs)
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Yout Design Doesn't Matter If It Can't Be Implemented (David Hobbs)

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Given at UXPA-DC's User Focus Conference, Oct. 19, 2012. http://hobbsontech.com/

Given at UXPA-DC's User Focus Conference, Oct. 19, 2012. http://hobbsontech.com/

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    Yout Design Doesn't Matter If It Can't Be Implemented (David Hobbs) Yout Design Doesn't Matter If It Can't Be Implemented (David Hobbs) Presentation Transcript

    • Your Design Doesn’t Matter if it can’t be implemented
    • Has this happened to you? h"p://www.kazanjian.net/pg_folly.html     Image  used  with  permission  of  Jim  Kazanjian  
    • Why did it happen? h"p://www.kazanjian.net/pg_folly.html     Image  used  with  permission  of  Jim  Kazanjian  
    • h"p://www.kazanjian.net/pg_folly.html     Image  used  with  permission  of  Jim  Kazanjian   Some reasons•  Coverage•  Content fit•  Technical debt•  Technical drag•  Unrealistic content flow•  Insufficient ongoing maintenance
    • But overall…
    • But overall…Too much focushere
    • But overall…Too much focusherewithoutconsideringthis
    • no
    • no (well, focus first)See http://hobbsontech.com/content/focus-first-not-ux-first-content-first-technology-first-etc
    • Consider what and how together
    • Some projects gosomething like this
    • … and train wreckssometimes happen
    • Better to consider both from start
    • h"p://www.kazanjian.net/pg_folly.html     Image  used  with  permission  of  Jim  Kazanjian   Some things to consider•  Coverage•  Content fit•  Technical debt•  Technical drag•  Unrealistic content flow•  Insufficient ongoing maintenance
    • Coverage See case study: http://www.slideshare.net/jdavidhobbs/ exploding-topics-pagesDo you have enough high quality content?
    • Content FitWill the existing content fit?
    • Technical Debt
    • h"p://www.loc.gov/pictures/resource/cph.3a18826/   Technical DragEven if you implement ideally, more complexitytakes more effort to deal with
    • To implement your design, you are movinga weight across a distance Find out where you are: http://bit.ly/s-eval
    • Content flow
    • h"p://www.flickr.com/photos/migraGonhandbook/6289708456  Ongoing maintenance See  h"p://www.scribd.com/doc/14087675/ Internal-­‐Content-­‐Management-­‐System-­‐CMS-­‐ Product-­‐Management  
    • h"p://www.flickr.com/photos/monitotxi/5090850810/  Hopefully these tips help you avoid creating Medusa in the first place Download Deep Digital Strategy http://bit.ly/deepdigital