Your Design   Doesn’t Matter              if it can’t be              implemented
Has this happened to you?                                h"p://www.kazanjian.net/pg_folly.html	  	                        ...
Why did it happen?                         h"p://www.kazanjian.net/pg_folly.html	  	                       Image	  used	  ...
h"p://www.kazanjian.net/pg_folly.html	  	                                        Image	  used	  with	  permission	  of	  J...
But overall…
But overall…Too much focushere
But overall…Too much focusherewithoutconsideringthis
no
no                       (well, focus first)See http://hobbsontech.com/content/focus-first-not-ux-first-content-first-technolo...
Consider what and how together
Some projects gosomething like this
… and train wreckssometimes happen
Better to consider both from start
h"p://www.kazanjian.net/pg_folly.html	  	                                        Image	  used	  with	  permission	  of	  J...
Coverage                    See case study:                    http://www.slideshare.net/jdavidhobbs/                    e...
Content FitWill the existing content fit?
Technical Debt
h"p://www.loc.gov/pictures/resource/cph.3a18826/	              Technical DragEven if you implement ideally, more complexit...
To implement your design, you are movinga weight        across a distance                       Find out where you are:   ...
Content   flow
h"p://www.flickr.com/photos/migraGonhandbook/6289708456	  Ongoing maintenance       See	  h"p://www.scribd.com/doc/14087675...
h"p://www.flickr.com/photos/monitotxi/5090850810/	  Hopefully these tips help you avoid creating Medusa in the first place  ...
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Yout Design Doesn't Matter If It Can't Be Implemented (David Hobbs)

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Given at UXPA-DC's User Focus Conference, Oct. 19, 2012. http://hobbsontech.com/

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Yout Design Doesn't Matter If It Can't Be Implemented (David Hobbs)

  1. 1. Your Design Doesn’t Matter if it can’t be implemented
  2. 2. Has this happened to you? h"p://www.kazanjian.net/pg_folly.html     Image  used  with  permission  of  Jim  Kazanjian  
  3. 3. Why did it happen? h"p://www.kazanjian.net/pg_folly.html     Image  used  with  permission  of  Jim  Kazanjian  
  4. 4. h"p://www.kazanjian.net/pg_folly.html     Image  used  with  permission  of  Jim  Kazanjian   Some reasons•  Coverage•  Content fit•  Technical debt•  Technical drag•  Unrealistic content flow•  Insufficient ongoing maintenance
  5. 5. But overall…
  6. 6. But overall…Too much focushere
  7. 7. But overall…Too much focusherewithoutconsideringthis
  8. 8. no
  9. 9. no (well, focus first)See http://hobbsontech.com/content/focus-first-not-ux-first-content-first-technology-first-etc
  10. 10. Consider what and how together
  11. 11. Some projects gosomething like this
  12. 12. … and train wreckssometimes happen
  13. 13. Better to consider both from start
  14. 14. h"p://www.kazanjian.net/pg_folly.html     Image  used  with  permission  of  Jim  Kazanjian   Some things to consider•  Coverage•  Content fit•  Technical debt•  Technical drag•  Unrealistic content flow•  Insufficient ongoing maintenance
  15. 15. Coverage See case study: http://www.slideshare.net/jdavidhobbs/ exploding-topics-pagesDo you have enough high quality content?
  16. 16. Content FitWill the existing content fit?
  17. 17. Technical Debt
  18. 18. h"p://www.loc.gov/pictures/resource/cph.3a18826/   Technical DragEven if you implement ideally, more complexitytakes more effort to deal with
  19. 19. To implement your design, you are movinga weight across a distance Find out where you are: http://bit.ly/s-eval
  20. 20. Content flow
  21. 21. h"p://www.flickr.com/photos/migraGonhandbook/6289708456  Ongoing maintenance See  h"p://www.scribd.com/doc/14087675/ Internal-­‐Content-­‐Management-­‐System-­‐CMS-­‐ Product-­‐Management  
  22. 22. h"p://www.flickr.com/photos/monitotxi/5090850810/  Hopefully these tips help you avoid creating Medusa in the first place Download Deep Digital Strategy http://bit.ly/deepdigital
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