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Methods and Tools for
     Facilitating Social Participation
            Ben Shneiderman       ben@cs.umd.edu

Founding Di...
Interdisciplinary research community
  - Computer Science & Info Studies
    - Psych, Socio, Poli Sci & MITH
             ...
Information Visualization

•   Visual bandwidth is enormous
    • Remarkable perceptual skills
    • Extensive cognitive f...
Treemap: Smartmoney MarketMap




         www.smartmoney.com/marketmap
Smartmoney.com MarketMap:
 Steep fall Feb 27, 2007, with one exception




           smartmoney.com/marketmap
Treemap: Newsmap (Marcos Weskamp)




          newsmap.jp
Treemap: Supply Chain




             www.hivegroup.com
Spotfire: Sales Analysis




              www.spotfire.com
Spotfire: Treemap Bond Portfolio Analysis




            www.spotfire.com
10M - 100M pixels

                           Large displays
                    for single or multiple users
100M-pixels & more
Design Issues

•   Input devices & strategies
     • Keyboards, pointing devices, voice
     • Direct manipulation
     • ...
Vision: Social Participation

  1) E-commerce & National Priorities
     • Customer loyalty, community formation
     • He...
Early Steps

                  Informal Gathering
          College Park, MD, April 2009


  Article: Science March 2009

...
NSF Workshops: Palo Alto & DC




           www.tmsp.umd.edu
International Efforts


  Community Informatics
   Research Network




              intlsocialparticipation.net
E-Commerce Social Media
Vision: Social Participation

  1) E-commerce & National Priorities
     • Customer loyalty, community formation
     • He...
Network Theories: Evolution models


 •   Random, preferential attachment,…
 •   Monotonic, bursty,…
 •   Power law for de...
Network Theories: Social science

 • Relationships & roles
 • Strong & weak ties
 • Motivations: fear, tragedy, guilt,…
 •...
Network Theories: Stages of participation

Wikipedia, Discussion & Reporting
• Reader
• First-time Contributor
        (Le...
From Reader to Leader:
 Motivating Technology-Mediated Social Participation




                                          ...
Strategies for managers

Charismatic leader & bottom-up initiatives
• Personal contact, viral marketing, 1-to-1
• Appeal t...
Footprints of Human Activity

• Footprints in sand as Caesarea
State-of-the-art network visualization
SocialAction




•   Integrates statistics
      & visualization

•   4 case studies, 4-8 weeks
     (journalist, bibliome...
NodeXL:
Network Overview for Discovery & Exploration in Excel




            www.codeplex.com/nodexl
         casci.umd.e...
NodeXL:
    Network Overview for Discovery & Exploration in Excel




www.codeplex.com/nodexl
NodeXL:
Network Overview for Discovery & Exploration in Excel




    www.codeplex.com/nodexl
NodeXL:
Network Overview for Discovery & Exploration in Excel




https://wiki.cs.umd.edu/cmsc734_09/index.php?title=Homew...
Wikipedia Discussion




Red nodes (most confrontational) are involved in the strongest dyadic ties,
            and they ...
Tweets at #WIN09 Conference: 2 groups
Flickr networks
Flickr clusters for “mouse”


                         Computer   Mickey

                               Animal
Flickr commenters on Marc Smith’s pix
Spotfire Twitter Community

                               • Size = number of followers
                               • E...
Tableau Twitter Community
• Size = number of followers
• Edge = follows, mentions, retweets
• Moderate sized community wel...
WWW2010 Twitter Community
Kodak Twitter Community




             www.codeplex.com/nodexl/
Oil Spill Twitter Community




               www.codeplex.com/nodexl/
Iron Man 2 (Movie) Twitter Community
CHI2010 Twitter Community




              www.codeplex.com/nodexl/
Figure 7.11. : Lobbying Coalition Network connecting organizations (vertices) that have jointly filed
 comments on US Fede...
NodeXL: Book & Social Media Research Fnd


                          Social Media Research
                               ...
NodeXL: Book & Social Media Research Fnd


                       Social Media Research Foundation
                       ...
Strategy: Take Personal Initiatives




   Let’s get to work!
Technology Infrastructure

• Mobile, Desktop, Web, Cloud
• 100% uptime, 100% secure
• Giga-collabs, Tera-contribs
• Univer...
Methods and Tools for Facilitating Social Participation
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Methods and Tools for Facilitating Social Participation

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Ben Shneiderman UPA Israel - 2/6/2010

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Transcript of "Methods and Tools for Facilitating Social Participation"

  1. 1. Methods and Tools for Facilitating Social Participation Ben Shneiderman ben@cs.umd.edu Founding Director (1983-2000), Human-Computer Interaction Lab Professor, Department of Computer Science Member, Institute for Advanced Computer Studies University of Maryland College Park, MD 20742
  2. 2. Interdisciplinary research community - Computer Science & Info Studies - Psych, Socio, Poli Sci & MITH (www.cs.umd.edu/hcil)
  3. 3. Information Visualization • Visual bandwidth is enormous • Remarkable perceptual skills • Extensive cognitive facilitation • Discovery • Trend, cluster, gap, outlier... • Comparisons • Presentation • Comprehensible • Memorable
  4. 4. Treemap: Smartmoney MarketMap www.smartmoney.com/marketmap
  5. 5. Smartmoney.com MarketMap: Steep fall Feb 27, 2007, with one exception smartmoney.com/marketmap
  6. 6. Treemap: Newsmap (Marcos Weskamp) newsmap.jp
  7. 7. Treemap: Supply Chain www.hivegroup.com
  8. 8. Spotfire: Sales Analysis www.spotfire.com
  9. 9. Spotfire: Treemap Bond Portfolio Analysis www.spotfire.com
  10. 10. 10M - 100M pixels Large displays for single or multiple users
  11. 11. 100M-pixels & more
  12. 12. Design Issues • Input devices & strategies • Keyboards, pointing devices, voice • Direct manipulation • Menus, forms, commands • Output devices & formats • Screens, windows, color, sound • Text, tables, graphics • Instructions, messages, help • Collaboration & Social Media www.awl.com/DTUI Fifth Edition: 2010 • Help, tutorials, training • Search • Visualization
  13. 13. Vision: Social Participation 1) E-commerce & National Priorities • Customer loyalty, community formation • Health, energy, education, e-government 2) Develop Theories of Social Participation • How do social media networks evolve? • How can participation be increased? 3) Provide Technology Infrastructure • Scalable, reliable, universal, manageable • Protect privacy, stop attacks, resolve conflicts
  14. 14. Early Steps Informal Gathering College Park, MD, April 2009 Article: Science March 2009 BEN SHNEIDERMAN http://iparticipate.wikispaces.com
  15. 15. NSF Workshops: Palo Alto & DC www.tmsp.umd.edu
  16. 16. International Efforts Community Informatics Research Network intlsocialparticipation.net
  17. 17. E-Commerce Social Media
  18. 18. Vision: Social Participation 1) E-commerce & National Priorities • Customer loyalty, community formation • Health, energy, education, e-government 2) Develop Theories of Social Participation • How do social media networks evolve? • How can participation be increased? 3) Provide Technology Infrastructure • Scalable, reliable, universal, manageable • Protect privacy, stop attacks, resolve conflicts
  19. 19. Network Theories: Evolution models • Random, preferential attachment,… • Monotonic, bursty,… • Power law for degree (hubs & indexes) • Small-world property • Forest fire, spreading activation,… • Matures, decays, fragments, … Watts & Strogatz, Nature 1998; Barabasi, Science 1999, 2009; Newman, Phys. Rev. Letters 2002 Kumar, Novak & Tomkins, KDD2006 Leskovec, Faloutsos & Kleinberg, TKDD2007
  20. 20. Network Theories: Social science • Relationships & roles • Strong & weak ties • Motivations: fear, tragedy, guilt,… • Motivations: egoism, altruism, collectivism, principlism • Collective intelligence • Collective action & governance • Social information foraging Moreno, 1938; Granovetter, 1971; Burt, 1987; Ostrom, 1992; Wellman, 1993; Batson, Ahmad & Tseng, 2002; Malone, Laubaucher & Dellarocas, 2009; Pirolli, 2009
  21. 21. Network Theories: Stages of participation Wikipedia, Discussion & Reporting • Reader • First-time Contributor (Legitimate Peripheral Participation) • Returning Contributor • Frequent Contributor Preece, Nonnecke & Andrews, CHB2004 Forte & Bruckman, SIGGROUP2005; Hanson, 2008 Porter: Designing for the Social Web, 2008 Vassileva, 2002, 2005; Ling et al., JCMC 2005; Rashid et al., CHI2006
  22. 22. From Reader to Leader: Motivating Technology-Mediated Social Participation Collaborator All Users Reader Contributor ` Leader Preece & Shneiderman, AIS Trans. Human-Computer Interaction1 (1), 2009 aisel.aisnet.org/thci/vol1/iss1/5/
  23. 23. Strategies for managers Charismatic leader & bottom-up initiatives • Personal contact, viral marketing, 1-to-1 • Appeal to special skills & uniqueness • Engage existing groups • Seed activities to get started
  24. 24. Footprints of Human Activity • Footprints in sand as Caesarea
  25. 25. State-of-the-art network visualization
  26. 26. SocialAction • Integrates statistics & visualization • 4 case studies, 4-8 weeks (journalist, bibliometrician, terrorist analyst, organizational analyst) • Identified desired features, gave strong positive feedback about benefits of integration www.cs.umd.edu/hcil/socialaction Perer & Shneiderman, CHI2008, IEEE CG&A 2009
  27. 27. NodeXL: Network Overview for Discovery & Exploration in Excel www.codeplex.com/nodexl casci.umd.edu/NodeXL_Teaching
  28. 28. NodeXL: Network Overview for Discovery & Exploration in Excel www.codeplex.com/nodexl
  29. 29. NodeXL: Network Overview for Discovery & Exploration in Excel www.codeplex.com/nodexl
  30. 30. NodeXL: Network Overview for Discovery & Exploration in Excel https://wiki.cs.umd.edu/cmsc734_09/index.php?title=Homework_Number_3
  31. 31. Wikipedia Discussion Red nodes (most confrontational) are involved in the strongest dyadic ties, and they tend to have the highest out-degree
  32. 32. Tweets at #WIN09 Conference: 2 groups
  33. 33. Flickr networks
  34. 34. Flickr clusters for “mouse” Computer Mickey Animal
  35. 35. Flickr commenters on Marc Smith’s pix
  36. 36. Spotfire Twitter Community • Size = number of followers • Edge = follows, mentions, retweets • Small, weakly connected • No visible evangelists www.codeplex.com/nodexl/
  37. 37. Tableau Twitter Community • Size = number of followers • Edge = follows, mentions, retweets • Moderate sized community well connected. www.codeplex.com/nodexl/
  38. 38. WWW2010 Twitter Community
  39. 39. Kodak Twitter Community www.codeplex.com/nodexl/
  40. 40. Oil Spill Twitter Community www.codeplex.com/nodexl/
  41. 41. Iron Man 2 (Movie) Twitter Community
  42. 42. CHI2010 Twitter Community www.codeplex.com/nodexl/
  43. 43. Figure 7.11. : Lobbying Coalition Network connecting organizations (vertices) that have jointly filed comments on US Federal Communications Commission policies (edges). Vertex Size represents number of filings and color represents Eigenvector Centrality (pink = higher). Darker edges connect organizations with many joint filings. Vertices were originally positioned using Fruchterman- Rheingold and hand-positioned to respect clusters identified by NodeXL’s Find Clusters algorithm.
  44. 44. NodeXL: Book & Social Media Research Fnd Social Media Research Foundation smrfoundation.org We are a group of researchers who want to create open tools, generate and host open data, and support open scholarship related to social media.
  45. 45. NodeXL: Book & Social Media Research Fnd Social Media Research Foundation smrfoundation.org We are a group of researchers who want to create open tools, generate and host open data, and support open scholarship related to social media. smrfoundation.org
  46. 46. Strategy: Take Personal Initiatives Let’s get to work!
  47. 47. Technology Infrastructure • Mobile, Desktop, Web, Cloud • 100% uptime, 100% secure • Giga-collabs, Tera-contribs • Universal accessibility & usability • Trust, empathy, responsibility, privacy • Leaders can manage usage • Designers can continuously improve
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