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Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
Methods and Tools for Facilitating Social Participation
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Methods and Tools for Facilitating Social Participation

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Ben Shneiderman UPA Israel - 2/6/2010

Ben Shneiderman UPA Israel - 2/6/2010

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  • 1. Methods and Tools for Facilitating Social Participation Ben Shneiderman ben@cs.umd.edu Founding Director (1983-2000), Human-Computer Interaction Lab Professor, Department of Computer Science Member, Institute for Advanced Computer Studies University of Maryland College Park, MD 20742
  • 2. Interdisciplinary research community - Computer Science & Info Studies - Psych, Socio, Poli Sci & MITH (www.cs.umd.edu/hcil)
  • 3. Information Visualization • Visual bandwidth is enormous • Remarkable perceptual skills • Extensive cognitive facilitation • Discovery • Trend, cluster, gap, outlier... • Comparisons • Presentation • Comprehensible • Memorable
  • 4. Treemap: Smartmoney MarketMap www.smartmoney.com/marketmap
  • 5. Smartmoney.com MarketMap: Steep fall Feb 27, 2007, with one exception smartmoney.com/marketmap
  • 6. Treemap: Newsmap (Marcos Weskamp) newsmap.jp
  • 7. Treemap: Supply Chain www.hivegroup.com
  • 8. Spotfire: Sales Analysis www.spotfire.com
  • 9. Spotfire: Treemap Bond Portfolio Analysis www.spotfire.com
  • 10. 10M - 100M pixels Large displays for single or multiple users
  • 11. 100M-pixels & more
  • 12. Design Issues • Input devices & strategies • Keyboards, pointing devices, voice • Direct manipulation • Menus, forms, commands • Output devices & formats • Screens, windows, color, sound • Text, tables, graphics • Instructions, messages, help • Collaboration & Social Media www.awl.com/DTUI Fifth Edition: 2010 • Help, tutorials, training • Search • Visualization
  • 13. Vision: Social Participation 1) E-commerce & National Priorities • Customer loyalty, community formation • Health, energy, education, e-government 2) Develop Theories of Social Participation • How do social media networks evolve? • How can participation be increased? 3) Provide Technology Infrastructure • Scalable, reliable, universal, manageable • Protect privacy, stop attacks, resolve conflicts
  • 14. Early Steps Informal Gathering College Park, MD, April 2009 Article: Science March 2009 BEN SHNEIDERMAN http://iparticipate.wikispaces.com
  • 15. NSF Workshops: Palo Alto & DC www.tmsp.umd.edu
  • 16. International Efforts Community Informatics Research Network intlsocialparticipation.net
  • 17. E-Commerce Social Media
  • 18. Vision: Social Participation 1) E-commerce & National Priorities • Customer loyalty, community formation • Health, energy, education, e-government 2) Develop Theories of Social Participation • How do social media networks evolve? • How can participation be increased? 3) Provide Technology Infrastructure • Scalable, reliable, universal, manageable • Protect privacy, stop attacks, resolve conflicts
  • 19. Network Theories: Evolution models • Random, preferential attachment,… • Monotonic, bursty,… • Power law for degree (hubs & indexes) • Small-world property • Forest fire, spreading activation,… • Matures, decays, fragments, … Watts & Strogatz, Nature 1998; Barabasi, Science 1999, 2009; Newman, Phys. Rev. Letters 2002 Kumar, Novak & Tomkins, KDD2006 Leskovec, Faloutsos & Kleinberg, TKDD2007
  • 20. Network Theories: Social science • Relationships & roles • Strong & weak ties • Motivations: fear, tragedy, guilt,… • Motivations: egoism, altruism, collectivism, principlism • Collective intelligence • Collective action & governance • Social information foraging Moreno, 1938; Granovetter, 1971; Burt, 1987; Ostrom, 1992; Wellman, 1993; Batson, Ahmad & Tseng, 2002; Malone, Laubaucher & Dellarocas, 2009; Pirolli, 2009
  • 21. Network Theories: Stages of participation Wikipedia, Discussion & Reporting • Reader • First-time Contributor (Legitimate Peripheral Participation) • Returning Contributor • Frequent Contributor Preece, Nonnecke & Andrews, CHB2004 Forte & Bruckman, SIGGROUP2005; Hanson, 2008 Porter: Designing for the Social Web, 2008 Vassileva, 2002, 2005; Ling et al., JCMC 2005; Rashid et al., CHI2006
  • 22. From Reader to Leader: Motivating Technology-Mediated Social Participation Collaborator All Users Reader Contributor ` Leader Preece & Shneiderman, AIS Trans. Human-Computer Interaction1 (1), 2009 aisel.aisnet.org/thci/vol1/iss1/5/
  • 23. Strategies for managers Charismatic leader & bottom-up initiatives • Personal contact, viral marketing, 1-to-1 • Appeal to special skills & uniqueness • Engage existing groups • Seed activities to get started
  • 24. Footprints of Human Activity • Footprints in sand as Caesarea
  • 25. State-of-the-art network visualization
  • 26. SocialAction • Integrates statistics & visualization • 4 case studies, 4-8 weeks (journalist, bibliometrician, terrorist analyst, organizational analyst) • Identified desired features, gave strong positive feedback about benefits of integration www.cs.umd.edu/hcil/socialaction Perer & Shneiderman, CHI2008, IEEE CG&A 2009
  • 27. NodeXL: Network Overview for Discovery & Exploration in Excel www.codeplex.com/nodexl casci.umd.edu/NodeXL_Teaching
  • 28. NodeXL: Network Overview for Discovery & Exploration in Excel www.codeplex.com/nodexl
  • 29. NodeXL: Network Overview for Discovery & Exploration in Excel www.codeplex.com/nodexl
  • 30. NodeXL: Network Overview for Discovery & Exploration in Excel https://wiki.cs.umd.edu/cmsc734_09/index.php?title=Homework_Number_3
  • 31. Wikipedia Discussion Red nodes (most confrontational) are involved in the strongest dyadic ties, and they tend to have the highest out-degree
  • 32. Tweets at #WIN09 Conference: 2 groups
  • 33. Flickr networks
  • 34. Flickr clusters for “mouse” Computer Mickey Animal
  • 35. Flickr commenters on Marc Smith’s pix
  • 36. Spotfire Twitter Community • Size = number of followers • Edge = follows, mentions, retweets • Small, weakly connected • No visible evangelists www.codeplex.com/nodexl/
  • 37. Tableau Twitter Community • Size = number of followers • Edge = follows, mentions, retweets • Moderate sized community well connected. www.codeplex.com/nodexl/
  • 38. WWW2010 Twitter Community
  • 39. Kodak Twitter Community www.codeplex.com/nodexl/
  • 40. Oil Spill Twitter Community www.codeplex.com/nodexl/
  • 41. Iron Man 2 (Movie) Twitter Community
  • 42. CHI2010 Twitter Community www.codeplex.com/nodexl/
  • 43. Figure 7.11. : Lobbying Coalition Network connecting organizations (vertices) that have jointly filed comments on US Federal Communications Commission policies (edges). Vertex Size represents number of filings and color represents Eigenvector Centrality (pink = higher). Darker edges connect organizations with many joint filings. Vertices were originally positioned using Fruchterman- Rheingold and hand-positioned to respect clusters identified by NodeXL’s Find Clusters algorithm.
  • 44. NodeXL: Book & Social Media Research Fnd Social Media Research Foundation smrfoundation.org We are a group of researchers who want to create open tools, generate and host open data, and support open scholarship related to social media.
  • 45. NodeXL: Book & Social Media Research Fnd Social Media Research Foundation smrfoundation.org We are a group of researchers who want to create open tools, generate and host open data, and support open scholarship related to social media. smrfoundation.org
  • 46. Strategy: Take Personal Initiatives Let’s get to work!
  • 47. Technology Infrastructure • Mobile, Desktop, Web, Cloud • 100% uptime, 100% secure • Giga-collabs, Tera-contribs • Universal accessibility & usability • Trust, empathy, responsibility, privacy • Leaders can manage usage • Designers can continuously improve

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