Methods and Tools for Facilitating Social Participation
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Methods and Tools for Facilitating Social Participation

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Ben Shneiderman UPA Israel - 2/6/2010

Ben Shneiderman UPA Israel - 2/6/2010

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Methods and Tools for Facilitating Social Participation Methods and Tools for Facilitating Social Participation Presentation Transcript

  • Methods and Tools for Facilitating Social Participation Ben Shneiderman ben@cs.umd.edu Founding Director (1983-2000), Human-Computer Interaction Lab Professor, Department of Computer Science Member, Institute for Advanced Computer Studies University of Maryland College Park, MD 20742
  • Interdisciplinary research community - Computer Science & Info Studies - Psych, Socio, Poli Sci & MITH (www.cs.umd.edu/hcil)
  • Information Visualization • Visual bandwidth is enormous • Remarkable perceptual skills • Extensive cognitive facilitation • Discovery • Trend, cluster, gap, outlier... • Comparisons • Presentation • Comprehensible • Memorable
  • Treemap: Smartmoney MarketMap www.smartmoney.com/marketmap
  • Smartmoney.com MarketMap: Steep fall Feb 27, 2007, with one exception smartmoney.com/marketmap
  • Treemap: Newsmap (Marcos Weskamp) newsmap.jp
  • Treemap: Supply Chain www.hivegroup.com
  • Spotfire: Sales Analysis www.spotfire.com
  • Spotfire: Treemap Bond Portfolio Analysis www.spotfire.com
  • 10M - 100M pixels Large displays for single or multiple users
  • 100M-pixels & more
  • Design Issues • Input devices & strategies • Keyboards, pointing devices, voice • Direct manipulation • Menus, forms, commands • Output devices & formats • Screens, windows, color, sound • Text, tables, graphics • Instructions, messages, help • Collaboration & Social Media www.awl.com/DTUI Fifth Edition: 2010 • Help, tutorials, training • Search • Visualization
  • Vision: Social Participation 1) E-commerce & National Priorities • Customer loyalty, community formation • Health, energy, education, e-government 2) Develop Theories of Social Participation • How do social media networks evolve? • How can participation be increased? 3) Provide Technology Infrastructure • Scalable, reliable, universal, manageable • Protect privacy, stop attacks, resolve conflicts
  • Early Steps Informal Gathering College Park, MD, April 2009 Article: Science March 2009 BEN SHNEIDERMAN http://iparticipate.wikispaces.com
  • NSF Workshops: Palo Alto & DC www.tmsp.umd.edu
  • International Efforts Community Informatics Research Network intlsocialparticipation.net
  • E-Commerce Social Media
  • Vision: Social Participation 1) E-commerce & National Priorities • Customer loyalty, community formation • Health, energy, education, e-government 2) Develop Theories of Social Participation • How do social media networks evolve? • How can participation be increased? 3) Provide Technology Infrastructure • Scalable, reliable, universal, manageable • Protect privacy, stop attacks, resolve conflicts
  • Network Theories: Evolution models • Random, preferential attachment,… • Monotonic, bursty,… • Power law for degree (hubs & indexes) • Small-world property • Forest fire, spreading activation,… • Matures, decays, fragments, … Watts & Strogatz, Nature 1998; Barabasi, Science 1999, 2009; Newman, Phys. Rev. Letters 2002 Kumar, Novak & Tomkins, KDD2006 Leskovec, Faloutsos & Kleinberg, TKDD2007
  • Network Theories: Social science • Relationships & roles • Strong & weak ties • Motivations: fear, tragedy, guilt,… • Motivations: egoism, altruism, collectivism, principlism • Collective intelligence • Collective action & governance • Social information foraging Moreno, 1938; Granovetter, 1971; Burt, 1987; Ostrom, 1992; Wellman, 1993; Batson, Ahmad & Tseng, 2002; Malone, Laubaucher & Dellarocas, 2009; Pirolli, 2009
  • Network Theories: Stages of participation Wikipedia, Discussion & Reporting • Reader • First-time Contributor (Legitimate Peripheral Participation) • Returning Contributor • Frequent Contributor Preece, Nonnecke & Andrews, CHB2004 Forte & Bruckman, SIGGROUP2005; Hanson, 2008 Porter: Designing for the Social Web, 2008 Vassileva, 2002, 2005; Ling et al., JCMC 2005; Rashid et al., CHI2006
  • From Reader to Leader: Motivating Technology-Mediated Social Participation Collaborator All Users Reader Contributor ` Leader Preece & Shneiderman, AIS Trans. Human-Computer Interaction1 (1), 2009 aisel.aisnet.org/thci/vol1/iss1/5/
  • Strategies for managers Charismatic leader & bottom-up initiatives • Personal contact, viral marketing, 1-to-1 • Appeal to special skills & uniqueness • Engage existing groups • Seed activities to get started
  • Footprints of Human Activity • Footprints in sand as Caesarea
  • State-of-the-art network visualization
  • SocialAction • Integrates statistics & visualization • 4 case studies, 4-8 weeks (journalist, bibliometrician, terrorist analyst, organizational analyst) • Identified desired features, gave strong positive feedback about benefits of integration www.cs.umd.edu/hcil/socialaction Perer & Shneiderman, CHI2008, IEEE CG&A 2009
  • NodeXL: Network Overview for Discovery & Exploration in Excel www.codeplex.com/nodexl casci.umd.edu/NodeXL_Teaching
  • NodeXL: Network Overview for Discovery & Exploration in Excel www.codeplex.com/nodexl
  • NodeXL: Network Overview for Discovery & Exploration in Excel www.codeplex.com/nodexl
  • NodeXL: Network Overview for Discovery & Exploration in Excel https://wiki.cs.umd.edu/cmsc734_09/index.php?title=Homework_Number_3
  • Wikipedia Discussion Red nodes (most confrontational) are involved in the strongest dyadic ties, and they tend to have the highest out-degree
  • Tweets at #WIN09 Conference: 2 groups
  • Flickr networks
  • Flickr clusters for “mouse” Computer Mickey Animal
  • Flickr commenters on Marc Smith’s pix
  • Spotfire Twitter Community • Size = number of followers • Edge = follows, mentions, retweets • Small, weakly connected • No visible evangelists www.codeplex.com/nodexl/
  • Tableau Twitter Community • Size = number of followers • Edge = follows, mentions, retweets • Moderate sized community well connected. www.codeplex.com/nodexl/
  • WWW2010 Twitter Community
  • Kodak Twitter Community www.codeplex.com/nodexl/
  • Oil Spill Twitter Community www.codeplex.com/nodexl/
  • Iron Man 2 (Movie) Twitter Community
  • CHI2010 Twitter Community www.codeplex.com/nodexl/
  • Figure 7.11. : Lobbying Coalition Network connecting organizations (vertices) that have jointly filed comments on US Federal Communications Commission policies (edges). Vertex Size represents number of filings and color represents Eigenvector Centrality (pink = higher). Darker edges connect organizations with many joint filings. Vertices were originally positioned using Fruchterman- Rheingold and hand-positioned to respect clusters identified by NodeXL’s Find Clusters algorithm.
  • NodeXL: Book & Social Media Research Fnd Social Media Research Foundation smrfoundation.org We are a group of researchers who want to create open tools, generate and host open data, and support open scholarship related to social media.
  • NodeXL: Book & Social Media Research Fnd Social Media Research Foundation smrfoundation.org We are a group of researchers who want to create open tools, generate and host open data, and support open scholarship related to social media. smrfoundation.org
  • Strategy: Take Personal Initiatives Let’s get to work!
  • Technology Infrastructure • Mobile, Desktop, Web, Cloud • 100% uptime, 100% secure • Giga-collabs, Tera-contribs • Universal accessibility & usability • Trust, empathy, responsibility, privacy • Leaders can manage usage • Designers can continuously improve