Brief History of IxDA

A Brief History of the Interaction Design Association Gregory Petroff Treasurer and Board Member

A Call to Action From Bruce “Tog” Tognazzini http://www.asktog.com/columns/057ItsTime WeGotRespect.html "I have met the enemy and he is us." “When Pogo mouthed these words so many years ago, he must have been thinking of software designers, or interaction engineers, or human interface folks, or whatever we who create the interaction model for our products are calling ourselves this week…..”

Tog’s Challenge Step 1: Name Ourselves Step 2: Brand The Name Step 3: Build the Interaction Architect's Association or SIG Bruce "Tog" Tognazzini is a principal with the Nielsen Norman Group, the "dream team" firm specializing in human-computer interaction. Tog was lead designer at WebMD, the super- vertical start-up founded in February, 1996 by Jim Clark, founder of Silicon Graphics and Netscape. Before that, Tog was Distinguished Engineer for Strategic Technology at Sun Microsystems. During his 14 years at Apple Computer, he founded the Apple Human Interface Group and acted as Apple's Human Interface Evangelist. Tog has published two books, Tog on Interface and Tog on Software Design, both from Addison Wesley, and is currently publishing the free webzine, "AskTog."

A List is Born A New Home for Interaction Designers Friday, August 29, 2003 Challis Hodge Creates the first list on yahoo groups in response to Tog’s call. “We’re here to create a home for interaction designers--what type of home that will be, we do not yet know. Whether we find or build our home, though, it must address the issues and challenges that the many hundreds of us face in our jobs.”

A Community Starts to Emerge From September to October 2003 600 people join the list and start talking about Interaction Design In October of 2003 The list moves to interactiondesigners.com The First Steering Committee is Formed Challis Hodge David Heller Rick Cecil James Jarrett Initial website available in 9 languages

We start to meet Face 2 Face Growing the community by getting list members together Early 2004 First in NYC in early 2004 London Bay Area Events Late 2004 / Early 2005 Boston Pune, India Los Angeles Washington DC Fall 2005 Portland North Carolina

Growth of the Community New Steering Committee in 2004 starts to look at what’s next David Heller Josh Seiden Carrie Ritch Rick Cecil Advisory Board Formed Alan Cooper Kim Goodwin Challis Hodge Henrik Olsen Marc Rettig Louis Rosenfeld Nathan Shedroff Bruce "Tog" Tognazzini

What do we do next? In Late 2004 the Steering Committee (SC) asks for volunteers to join with them to spend the next six months planning and preparing a retreat to decide “What do we do next?” The SC selects a wide group of individuals to participate in the process that represent a cross section of the list membership The Group gets to work on planning, research and organization for the effort

Pre Retreat Events Group A: User Research: Responsible for drafting member survey and interviewed IxD list members, created personas based on results of survey and interviews. Group B: Competitive analysis: What do other organizations offer? How much do they charge? What is their killer app? Where do the other organizations find their volunteers? What organizations should we consider joining? What would be the process of joining those organizations? Group C: Start our own corporation?: How do we go about becoming a not-for-profit? What experiences can we learn from other recently created organizations in the user experience domain?

Community Size 1550+ on the list IxDG Retreat June 17th – 19th 2005 Norwalk Connecticut

Retreat Participants Micah Alpern Mauro Cavalletti Lisa deBettencourt Lada Gorlenko David Heller Kevin Narey Gregory Petroff Frank Ramirez Robert Reimann Carrie Ritch Dan Saffer (via phone) Joshua Seiden Luke Wroblewski

Getting to Work

Some pictures from the Retreat

Hard at work

What Questions were we trying to address? Join another organization or form our own? What is the purpose of the group? What initiatives could we undertake that would best support the needs of individual interaction designers? What is our relationship to the greater user experience community? How do we make it happen?

Results from the Retreat Form an organization for Interaction Designers and call it the IxDA: Interaction Design Association

IxDA Purpose as defined at the Retreat To help improve the human condition by improving the quality of behavior of artifacts, environments, and systems.

IxDA Goals as defined at the Retreat To this end, the IxDA’s goal is to help IxD practitioners grow and flourish professionally via these means: Helping practitioners understand how design of behavior fits into existing design and development processes Helping practitioners provide the highest possible value to stakeholders and users Helping to foster a vibrant community and to facilitate knowledge exchange between members Empowering and inspiring practitioners to discover, innovate, mentor, and evangelize the process, attributes, and results of IxD

IxDA’s commitment to the User Experience Community IxDA supports the endeavors of UXnet and is committed to its principles of cooperation and www.uxnet.org collaboration. The multidisciplinary nature of user experience (UX) work demands cooperation among both UX professionals and the organizations that serve them. Through our initiatives and events, IxDA will strive to create and pursue opportunities for collaborating with UXnet and its participating organizations, with the goal of promoting design and business practices that better support the creation of useful, usable, desirable, and valuable products and services.

First Year Priority The IxDA’s goal is to help IxD practitioners grow and flourish professionally via these means: Helping practitioners understand how design of behavior fits into existing design and development processes Helping practitioners provide the highest possible value to stakeholders and users Helping to foster a vibrant community and to facilitate knowledge exchange between members Empowering and inspiring practitioners to discover, innovate, mentor, and evangelize the process, attributes, and results of IxD

Building a Long Term Mission Community Building Community allows communication of standards Professionalism Standards drive education High standards facilitate innovation Education Innovation Value built accelerates evangelism Evangelism

IxDA Structure

IxDA Community Vision Statement IxDA needs to create an infrastructure that is both scalable and sustainable for community building. IxDA needs to design/develop/adopt a suite of tools and organizational initiatives to enable the full range of community of practice knowledge sharing and dissemination both online and offline.

IxDA Community Center The Community Center is a place where Steering Committee knowledge is shared and organizational • Conferences (ours or our initiatives are made manifest. presence at others) • Initiatives The Community Center is self-sustaining • News because it relies on a framework of decentralized administration and authority. IxD Community Center • Conversations – Threaded Discussions • Opinions – Blogs/Blog Index/Debate • Reference – Docs (Practices, Patterns, Case Studies, etc.) / Index • Events – Local/Global Calendar • Local/Global People Finder • Job/Resume Library Org Members • Industry/Org News • Discussion • Horizontal Search/Filter • Topic creation/admin Local Groups • Rating submissions • Doc submissions • Events • Blog/Link submissions • Initiatives • Job/resume postings • News • News • Bios

The Summer of Organization June-September 2005

Getting Organized Working on governance Preparing legal documents for Incorporation Selecting the First Board Electing the new orgs first Officers

Community Size 1800+ on the list IxDG > IxDA Birth of an organization Incorporation Date September 29, 2005 Announced to the List October 17, 2005

Your Executive Committee Leadership: Robert Reimann President Manager of User Interface Design and Research, at Bose Corporation David Heller Co-Founder and Vice President, Internationalization Task Force Team Leader, List Management Task Force Team Leader, and Web Design and Development Task Force Team Leader Principal Product Designer, at Intralinks, Inc.

IXDA Executive Committee Leadership Gregory Petroff Treasurer Associate Director, Interaction Design, at Modem Media Lada Gorlenko Secretary User Experience Consultant, at IBM

Board Members: Retreat Members +1 Micah Alpern Mauro Cavalletti Lisa deBettencourt Lada Gorlenko Pabini Gabriel-Petit David Heller Kevin Narey Gregory Petroff Frank Ramirez Robert Reimann Carrie Ritch Dan Saffer (via phone) Joshua Seiden Luke Wroblewski

From the President: “Our name change represents much more than just a new identity. IxDA is now a true non-profit, member-supported professional organization and is the first such organization to recognize and focus on the unique contribution of interaction design and interaction design professionals to the fields of product user experience design.”

From the President: “The creation of the Interaction Design Association is the culmination of months of work by a team of dedicated and talented individuals who now form the first IxDA Board of Directors. The outcome of the IxDG Leadership Retreat early this summer led us to conclude that the best way to serve the IxD community worldwide—as represented by you, the subscribers to our mailing lists was to create a professional organization of international scope; an organization informed by a new, 21st- century perspective based on collaboration and community, rather than more traditional—and bureaucratic—approaches…”

Community Size as of March 20, 2006 2200+ on the list How can you help? Contribute your technical expertise Contribute leadership Make a financial contribution

Brief History of IxDA

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