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Tips from Two Tweeps: How User Experience Pros Find Value on Twitter
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Tips from Two Tweeps: How User Experience Pros Find Value on Twitter

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  • Hey Josh, Nice show!
    Here's my view Twitter for Business! I'd put it on your blog, but comments are closed ;)
    http://www.slideshare.net/jamesbreeze/proactive-customer-service-with-twitter
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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  • Introduce ourselves, how we each came to Twitter, first me, then Eva (Josh) Thank you for coming .. Eva and I are going to talk about the value of Twitter for UX pros like all of us. We will not be twittering our presentation -- but please feel free if you’d like to tweet while we talk. I’m user experience manager at Hewlett-Packard. I design interfaces for photo mashup web applications, and embed them into social network and photo sharing sites like Flickr and MySpace. I joined Twitter about two years ago, but like a lot of people, I didn’t use it much at first because I didn’t quite get it.
  • Transcript

    • 1. Tips from Two Tweeps How UX Pros Find Value on Twitter Joshua Ledwell (@jledwell) Eva Kaniasty (@kaniasty)
    • 2. Josh
    • 3. #lazyweb
    • 4. Eva
    • 5. Eva
    • 6. What is Twitter?
    • 7. unique visitors growing dramatically in 2009
    • 8. Twitter's Great!
    • 9. Twitter Sucks
      • http://xkcd.com/
    • 10. Twitter cognitive impact
        • intermittent variable reward
      •  
        • false feeling of human community
      •  
        • interrupts defeat flow state
      http://headrush.typepad.com/creating_passionate_users/ 2007/03/is_twitter_too_.html Kathy Sierra, March 2007 Discuss?
    • 11. Twitter cognitive impact
      • Kathy Sierra, August 2008
    • 12. Finding your own value
        • Is Twitter re-wiring our brains? Yes, just like past inventions.
      •  
        • Twitter use must be consciously managed.
      •  
        • Do your part to encourage responsible tweeting.
    • 13. @uxforward
      • A daily Twitter feed of interesting user experience links
      • Started late 2008, over 200 followers
    • 14. Hits and Misses from @uxforward                                                            Unique                                     Follow / Tweet                                                Clickthru      Mentions       Unfollow Let's stop confusing moms with tech-fearing simpletons                          43                        1                          -1   What it was like to design user interface at Google                                40                       0                         0   CHI was educational, but in case you need it in a different context, here's how to call bullshit on a guru                  40                       0                         -12   Adaptive Path's comprehensive list of rapid prototyping tools                        37                        0                          0 10 tips to usable shopping carts             37                        2                            1          
    • 15. Misses                                                                 Unique                                Follow / Tweet                                                     Clickthru      Mentions     Unfollow 90% of being a UX specialist is  evangelism. Evangelizing UX across an  entire organization, from UXMatters         12                      0                   0   Industry trends in prototyping, using  Adobe Fireworks to help                                 14                      0                 0   Feed Me: Motivating Newcomer  Contribution in Social Network Sites.  (Burke, Marlow & Lento 2009)                     16                      0                  -2   Honda controls robots with thought  interface, though "practical uses are  still way into the future."                                  16                      0                   0       
    • 16. The tweet lifecycle
    • 17. Moments in Time
      •  
    • 18. Share
    • 19. Learn
      •  
    • 20. Connect
    • 21.  
    • 22. Fad? Marketers dominate twitter Source: blog.hubspot.com, March 2009
    • 23. ... And they're not afraid to spam
    • 24. Marketing I subscribe to
      • unique deals:  
      •  
      • instant customer service:
    • 25. More Twitter tips
      • Write scannable and concise tweets
      • Make up for the context lost with short URLs
      •  
      • Noon ET is a great time to post
      •  
      • Search is powerful! Use the most relevant keywords
      • Deliver value consistently over time
      •  
      • Don't clog the pipeline
      •  
      • Write for an audience
      •  
    • 26. It Follows
        • Friends
        • Co-workers
        • Acquaintances
        • Professional Contacts
        • Thought Leaders
        • Celebrities/Musicians/Artists
        • Businesses
        • Conferences
        • News sources
        • Other entities
    • 27. Twitter for beginners
        • Follow us
          • @uxforward
          • @jledwell 
          • @kaniasty
        • Don't go it alone
        • Put up a photo
        • @reply
        • RT @people
        • #Hashtag
        • Don't overtwitter
      • Educate & Entertain
    • 28. Thanks!
      •  
      •  
      •  
      •  
      • We'll post on Slideshare, and share the link on @uxfoward

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