Tips from Two Tweeps How UX Pros Find Value on Twitter Joshua Ledwell (@jledwell) Eva Kaniasty (@kaniasty)

Josh

#lazyweb

Eva

Eva

What is Twitter?

unique visitors growing dramatically in 2009

Twitter's Great!

Twitter Sucks http://xkcd.com/

http://xkcd.com/

Twitter cognitive impact intermittent variable reward false feeling of human community interrupts defeat flow state http://headrush.typepad.com/creating_passionate_users/ 2007/03/is_twitter_too_.html Kathy Sierra, March 2007 Discuss?

intermittent variable reward

false feeling of human community

interrupts defeat flow state

Twitter cognitive impact Kathy Sierra, August 2008

Kathy Sierra, August 2008

Finding your own value Is Twitter re-wiring our brains? Yes, just like past inventions. Twitter use must be consciously managed. Do your part to encourage responsible tweeting.

Is Twitter re-wiring our brains? Yes, just like past inventions.

Twitter use must be consciously managed.

Do your part to encourage responsible tweeting.

@uxforward A daily Twitter feed of interesting user experience links Started late 2008, over 200 followers

A daily Twitter feed of interesting user experience links

Started late 2008, over 200 followers

Hits and Misses from @uxforward Unique Follow / Tweet Clickthru Mentions Unfollow Let's stop confusing moms with tech-fearing simpletons 43 1 -1 What it was like to design user interface at Google 40 0 0 CHI was educational, but in case you need it in a different context, here's how to call bullshit on a guru 40 0 -12 Adaptive Path's comprehensive list of rapid prototyping tools 37 0 0 10 tips to usable shopping carts 37 2 1

Misses Unique Follow / Tweet Clickthru Mentions Unfollow 90% of being a UX specialist is evangelism. Evangelizing UX across an entire organization, from UXMatters 12 0 0 Industry trends in prototyping, using Adobe Fireworks to help 14 0 0 Feed Me: Motivating Newcomer Contribution in Social Network Sites. (Burke, Marlow & Lento 2009) 16 0 -2 Honda controls robots with thought interface, though "practical uses are still way into the future." 16 0 0

The tweet lifecycle

Moments in Time

Share

Learn

Connect

Fad? Marketers dominate twitter Source: blog.hubspot.com, March 2009

... And they're not afraid to spam

Marketing I subscribe to unique deals: instant customer service:

unique deals:

instant customer service:

More Twitter tips Write scannable and concise tweets Make up for the context lost with short URLs Noon ET is a great time to post Search is powerful! Use the most relevant keywords Deliver value consistently over time Don't clog the pipeline Write for an audience

Write scannable and concise tweets

Make up for the context lost with short URLs

Noon ET is a great time to post

Search is powerful! Use the most relevant keywords

Deliver value consistently over time

Don't clog the pipeline

Write for an audience

It Follows Friends Co-workers Acquaintances Professional Contacts Thought Leaders Celebrities/Musicians/Artists Businesses Conferences News sources Other entities

Friends

Co-workers

Acquaintances

Professional Contacts

Thought Leaders

Celebrities/Musicians/Artists

Businesses

Conferences

News sources

Other entities

Twitter for beginners Follow us @uxforward @jledwell @kaniasty Don't go it alone Put up a photo @reply RT @people #Hashtag Don't overtwitter Educate & Entertain

Follow us

@uxforward

@jledwell

@kaniasty

Don't go it alone

Put up a photo

@reply

RT @people

#Hashtag

Don't overtwitter

Educate & Entertain

Thanks! We'll post on Slideshare, and share the link on @uxfoward

We'll post on Slideshare, and share the link on @uxfoward