2012 UX in Canada - Work & Salary Survey Presentation
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2012 UX in Canada - Work & Salary Survey Presentation

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Our presentation of the 2012 UX in Canada - Work & Salary Survey Results to the VanUE community, February 26th, 2013. ...

Our presentation of the 2012 UX in Canada - Work & Salary Survey Results to the VanUE community, February 26th, 2013.

The goal for the survey was to gather up-to-date information about the state of user experience jobs in Canada to help all professionals understand the UX market and opportunities in Canada.

This presentation highlights data from information captured on demographics, work experience and positions, and compensation of UX professionals across Canada.

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    2012 UX in Canada - Work & Salary Survey Presentation 2012 UX in Canada - Work & Salary Survey Presentation Presentation Transcript

    • 2012 UX Work and Salary SurveyThe Canadian EditionMeghan Deutscher & Laura BallayPeriscope User Experiencewww.periscopeux.comFebruary  26th,  2013    
    • 2  About UsWe  are  two  User  Experience  Designers  who,  one  year  ago,  decided  to  join  forces  as  Periscope  UX.    The  past  year  we  spent  a  lot  of  9me  learning  how  to  market  ourselves  and  establishing  a  clientele  –  it’s    been  a  HUGE  learning  experience.    During  our  careers  here  in  Vancouver,  there  have  always  been  a  few  pieces  of  the  puzzle  we  felt  were  lacking:    Where  is  UX  happening  in  Canada?    And  in  what  industries?    What  design  services  and  skills  are  sought  aRer?    What  is  reasonable  compensa9on?    2012 UX Work and Salary Survey
    • 3  Survey GoalGather  up-­‐to-­‐date  informaAon  about  the  state  of  user  experience  jobs  in  Canada  to  help  all  professionals  understand  the  landscape  and  opportuniAes  in  Canada  and  how  they  can  posiAon  themselves  in  the  UX  market.    Learn  about:    Who  we  are  &  our  experience    The  companies  we  work  for      What  we  do  at  work    How  we  find  work    How  we’re  compensated  2012 UX Work and Salary Survey
    • 4  The Work and Salary Survey 25 Questions Online  survey  ran  November  2012   Canada-wide Survey  sent  out  to  UX  groups  in   Vancouver,  Calgary,  Edmonton,   Toronto,  OXawa  and  Montreal     159 Responses From  a  (very  rough)  pool  of  800  2012 UX Work and Salary Survey
    • 5  Who Responded? Demographics 5% 21 - 25 20% 26 – 30 years old 51% Male, 49% Female 26% 31 - 35 Predominantly  26  –  45  years  old   49%  from  Vancouver   17% 36 - 40 18%  Toronto   17% 41 - 45 18%  Calgary   15%  Other  Canadian  Ci9es   10% 46 - 50 6% Over 502012 UX Work and Salary Survey
    • 6  Who Responded? Education 46% Bachelor’s Degree, 32% Master’s Degree 7%  Cer9ficate  Program,  6%  Some  graduate  school,  4%  Junior  College   Graphic  Design   Interac9ve  Design   Arts   Communica9on  Design   Fine  Arts   Architecture   Informa9on  Design   HCI   Marke9ng   Computer  Science   Business  /  Management   Sciences   UX  Courses  &  Workshops   Info  &  Library  Sciences   Web  Design   Human  Factors   Industrial  Design   Educa9on   Mul9-­‐/Digital/New  Media   Psychology   Interac9on  Design   Engineering   Wri9ng  /  Publishing   Anthropology   IT  /  Development    2012 UX Work and Salary Survey
    • 7  Who Responded? Experience 45% UX Designer, 12% Interaction Designer, 10% Information Architect 6%  Consultant,  <  5%  each:  UI/Interface  Designer,  Web  Designer,  User  Researcher…   40%   36%   Over  10  years   6  -­‐  10  years   3  -­‐  5  years   12%   9%   0  -­‐  2  years   3%   Entry  Level   Mid  Level   Senior   Senior   Execu9ve,   Management,   President,  or   VP  or  Director   Owner  2012 UX Work and Salary Survey
    • 8  Companies & Products Company types 76% Websites 25%  SoRware  Company   18%  Design  Agency   75% Mobile Applications 18%  Consul9ng  Firm   62% Web applications / SaaS 13%  Consumer  Products   10%  Service  company   40% Desktop Software Prevalent Sizes 37% Intranets 33%  -­‐  1000+  employees,  14%  -­‐  51-­‐200   23% Social MediaOthers:  Physical  Products,  Public  Kiosks.   ClientsEntertainment  Systems,  etc.   30%  internal,  37%  external,  33%  both  Average  number  of  product  types:  3.5  2012 UX Work and Salary Survey
    • 9  Self-Employment Men   Women   70%   11% Self-employed, 6% Freelance 65%   90%  of  freelancers  and  77%  of  the  self-­‐ employed  have  9+  years  of  experience.   35%   30%   Self-­‐Employed   Freelance  2012 UX Work and Salary Survey
    • 10  Time Spent Most have been at current job for 5 years or less (88%) 1-­‐3  years  is  the  most  common  length  of  9me  (42%).   Hours worked per week Less  than  30    30-­‐40  hours    40-­‐50  hours   Over  50     7%     42%   47%   4%  2012 UX Work and Salary Survey
    • 11  Tasks On average respondents perform 5-6 tasks frequently and 7-8 occasionally Performed Frequently Performed Occasionally Reviewed or Delegated Wireframing  and  sitemaps   User  research  (48%)   Graphic  /  visual  design  (43%)   (71%)   Persona  development  /   Content  genera9on  /   Interac9on  design  (66%)   audience  defini9ons  (47%)   copywri9ng  (37%)   User  flow  and  scenario   Heuris9c  analysis  /  Review   Design  templates  /  style   development  (48%)   (44%)   guides  (33%)   Prototyping  (41%)   Usability  tes9ng  (42%)   Accessibility  review  (27%)   Strategic  work  (39%)   User  flow  /  scenario   Usability  tes9ng  (25%)     development  (40%)   Content  inventory  (25%)   Evangelizing  /  public  speaking   (39%)    2012 UX Work and Salary Survey
    • 12  Finding Work LinkedIn is the most widely used to find UX jobs and contracts (46% of respondents use often) Other  methods  used  by  <  11%:  IxDA,  Placement  Agencies,  Internal  Recruiters,  etc.     Friends/word-of-mouth is the most effective way to find work (46%) Followed  by:     28%  networking     13%  online  ads   9%  social  media   4%  online  poroolio  &  job  fairs  2012 UX Work and Salary Survey
    • 13  SalaryAverage Salary: $89,0952012 UX Work and Salary Survey
    • 14  Salary by Gender Average salary for women: $81,731; for men: $96,276 Men   Women   21  -­‐  25   26  -­‐  30   31  -­‐  35   36  -­‐  40   41  -­‐  45   46  -­‐  50   51  -­‐  55   56  -­‐  60   Over  65  2012 UX Work and Salary Survey
    • 15  Salary by Gender Gap due to age distribution? AGE RANGE WOMEN MEN Average Salary # Respondents Average Salary # Respondents 21-­‐25   $48,750   4   $56,250   4   26-­‐30   $67,028   18   $86,254   13   31-­‐35   $77,375   24   $91,625   16   36-­‐40   $80,083   12   $103,719   15   41-­‐45   $94,944   9   $110,944   18   46-­‐50   $123,500   6   $104,700   10   Over  50   $112,000   5   $72,500   4  2012 UX Work and Salary Survey
    • 16  Salary by Gender Gap due to experience levels? Possibly… EXPERIENCE LEVEL WOMEN MEN Average Salary # Respondents Average Salary # Respondents Entry  Level   $53,00   10   $55,260   5   Mid  Level   $73,100   35   $77,061   21   Senior   $95,611   27   $101,097   36   Management,  etc.   $136,250   4   $121,867   15   Exec.,  Owner,  etc.   $80,000   2   $113,333   3  2012 UX Work and Salary Survey
    • 17  Salary by Level of Education Average salary for Bachelor’s: $89,494; Master’s: $88,647 EDUCATIONAL LEVEL % RESPONDENTS AVERAGE SALARY High  School  Degree   3%   $80,875   Junior  College   4%   $85,500   Cer9ficate  Program   7%   $87,545   Bachelor’s  Degree   46%   $89,494   Some  graduate  school   6%   $83,667   Master’s  Degree   32%   $88,647   Doctorate  Degree  /  Post-­‐Doc   3%   $112,000  2012 UX Work and Salary Survey
    • 18  Hourly Rates Average Hourly Rate: $87   Based  on  rates  received  from  34.6%  of  respondents     Minimum:  $30;  Maximum:  $180   Hourly  Rates   200   150   100   50   0  2012 UX Work and Salary Survey
    • 19  Hourly Rates How are people paid?   59%  paid  only  by  hourly  rate     5%  by  project  /  flat  rate     7%  by  daily  rate     29%  by  some  combina9on  of  the  above  2012 UX Work and Salary Survey
    • 20  Hourly Rates by Gender & Experience Average hourly rate for women: $84; for men: $90 Based  on  rates  provided  by  25  women  and  28  men.   YEARS OF EXPERIENCE % RESPONDENTS AVERAGE HOURLY Under  1  year   2%   $30   1  -­‐  2   13%   $53   3  -­‐  5   15%   $57   6  -­‐  8   9%   $91   9  -­‐  10   19%   $96   Over  10  years   42%   $106  2012 UX Work and Salary Survey
    • 21  Thank You See the full report at: http://www.slideshare.net/uxdesignstrategy/ Questions, comments or feedback? Special thanks to: VanUE,  CalUX,  UX  Edmonton,   www.periscopeux.com   Uxirregulars,  the  OXawa,  Montreal,   info@periscopeux.com   Toronto  and  Vancouver  IxDA   chapters,  @UXcampOXawa,  and  all   @periscopeux   those  who  responded  to  the  survey!  2012 UX Work and Salary Survey