2012 User Experience in CanadaWork and Salary SurveyPeriscopePeriscope User Experience   Vancouver User Experiencewww.peri...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
2012 User Experience in Canada - Work and Salary Survey                                                                   ...
Upcoming SlideShare
Loading in …5
×

2012 User Experience in Canada - Work & Salary Survey

15,337 views

Published on

This survey, conducted in November of 2012, captures information on demographics, work experience and positions, and compensation of UX professionals across Canada. The goal for this survey was to gather up-to-date information about the state of user experience jobs in Canada to help all professionals understand the UX market and opportunities in Canada. It was largely influenced by a similar annual survey from the Information Architecture Institute (IAI), which is fairly US-centric and has low Canadian representation.

Published in: Design

2012 User Experience in Canada - Work & Salary Survey

  1. 1. 2012 User Experience in CanadaWork and Salary SurveyPeriscopePeriscope User Experience Vancouver User Experiencewww.periscopeux.com www.vanue.com
  2. 2. 2012 User Experience in Canada - Work and Salary Survey 2About this SurveyWelcome to the 2012 Work and Salary Survey for User Experience (UX)Professionals in Canada. This survey captures information on demographics,work experience and positions, and compensation of UX professionals acrossCanada.The goal for this survey was to gather up-to-date information about the state ofuser experience jobs in Canada to help all professionals understand the UXmarket and opportunities in Canada. It was largely influenced by a similar annualsurvey from the Information Architecture Institute (IAI), which is fairly US-centricand has low Canadian representation.The survey was conducted in November of 2012 and members of several UXgroups and IxDA (Interaction Design Association) chapters across Canada wereinvited to participate. We collected and analyzed 159 responses and havecompiled a summary of the data and findings in this document. To ensure theanonymity of survey participants, detailed survey results will not be released andin a few instances where there could be a chance of identifying an individual, wehave generalized or omitted data.The first of its kind, we hope this survey can happen bi-annually. To improve theinformation gathered next time, we’ve compiled a list of amendments andadditions for future surveys. The list can be found at the end of this report. Ifthere is any other feedback or requests from the community, please send it toinfo@periscopeux.com.
  3. 3. 2012 User Experience in Canada - Work and Salary Survey 3About Periscope User ExperienceWe are a User Experience Design agency based in Vancouver, BC providing afull range of user-centered design services to clients in web, mobile andsoftware.Growing our business we always wondered about the broader landscape ofprofessional design in Canada, and how we fit. There is plenty of data fromsouth of the border, but very little here. So we decided to simply ask the UXcommunity and begin painting a picture of this landscape.We’d like to thank all those who participated in the survey, as well as VancouverUser Experience (VanUE) and the following groups for their guidance and helpdelivering the survey and results: CalUX UX Edmonton UXirregulars Ottawa, Montreal, Toronto and Vancouver IxDA chapters @UXcampOttawa
  4. 4. 2012 User Experience in Canada - Work and Salary Survey 4Survey ResultsWho Responded?The survey was distributed via mailing lists, LinkedIn, Facebook groups, andTwitter accounts to UX and IxDA groups in Vancouver, Calgary, Edmonton,Ottawa, Montreal and Toronto. While it’s impossible to determine its actualreach, based on member counts for these groups we made a ballparkestimation that around 800 people received the request for survey participation.A total of 159 people, 50.9% male and 49.1% female, completed the Work andSalary Survey, with almost half residing in Vancouver and Greater Area,significant portions in Calgary and around Toronto and the remaining scatteredacross other Canadian cities as well as a few currently living in the US andEurope.Assuming that respondent locations are not representative of the actualdistribution of UX jobs across Canada, and that the survey is skewed towardsthe Vancouver demographic, we’re hoping for a more even distribution nexttime. Respondent Locations
  5. 5. 2012 User Experience in Canada - Work and Salary Survey 5The UX profession is fairly young; with respondents predominantly 26-35 yearsold, and 36-45 year olds being the second largest age range represented. Age Ranges 21 - 25 5.0% 26 - 30 19.5% 31 - 35 25.8% 36 - 40 17.0% 41 - 45 17.0% 46 - 50 10.1% 51 - 55 3.1% 56 - 60 1.9% Over 65 0.6%The most common highest level of education is a Bachelor’s degree at 45.9%,followed by 32.1% of respondents with a Master’s degree. This is the reverseof IAI’s 2011 survey results (a majority 54.8% with Master’s degrees and 36%with Bachelor’s). We speculated whether it’s related to fewer or smaller UX-related Master’s programs in Canada or if less importance or value is placed onMaster’s degrees within the design job market here. 86.8% of respondents haveat least a Bachelor’s degree but Doctorate degrees are not common. Highest Level of Education Bachelors degree 45.9% Masters degree 32.1% Certificate program 6.9% Some graduate school 5.7% Junior college 3.8% High school degree 2.5% Doctorate degree 2.5% Post-doctoral program 0.6% No degree 0.0%
  6. 6. 2012 User Experience in Canada - Work and Salary Survey 6We asked participants to list academic degrees, certificates, or training thathave contributed to their education in a user-experience related discipline. Foranonymity’s sake, we’ve refrained from listing specific program names. Instead,we organized the responses into groups based on a program’s general field andhave listed the resulting fields below in order of most common to least common.From this, it’s possible to see the great diversity of backgrounds within thecommunity. Educational Backgrounds Graphic & Communication Design Information Design Computer Science UX Courses & Workshops Human Factors Multi-/ Digital / New Media Engineering IT / Development Interactive Design Fine Arts HCI Business / Management Information & Library Sciences Industrial Design Psychology Writing / Publishing Arts Architecture Marketing Sciences Web Design Education Interaction Design Anthropology
  7. 7. 2012 User Experience in Canada - Work and Salary Survey 7Experience as UX ProfessionalsJob TitlesWe asked respondents to select a closest match to their official job title. Themost commonly selected were User Experience Designer (45.3%), InteractionDesigner (11.9%) and Information Architect (10.1%). Of these responses, lessthan a third of respondents used some variation.Variations on job titles included: • Use of different terms, e.g. Specialist, Architect, Analyst, Strategist, Consultant, etc. • Seniority level specified in title, e.g. Manager, Director, Senior, etc. • Dual job titles, e.g. BA/UX, Director of Interaction Design and Usability, UI/UX Designer • Titles for academic or instructional positionsLess common job title matches were Consultant (5.7%), UI/Interface Designer(3.8%), Web Designer (3.8%), User Researcher (3.1%), and Project Manager(3.1%). All other job titles were each used by fewer than 5 respondents (< 3%):Content Strategist, Creative Director, Product Manager, Usability Engineer /Analyst, Business Analyst, Web Developer, and Programmer/Developer. No oneselected Interactive Designer.Position & Experience LevelsThe majority of respondents indicated their positions as Mid- and Senior-Level(75.4% total; 35.8% and 39.6% respectively). Smaller portions work as SeniorManagers/VPs/Directors (11.9%) and in Junior or Entry-Level positions (9.4%).Five respondents (3.1%) described their position level asExecutive/CEO/President/Owner; all five are self-employed freelancers.Respondents have worked in User Experience Design-related disciplines forvarious lengths of time; this chart shows how the numbers break down byexperience level: Years Experience Respondents Percent of Responses Under 1 year 2 1.3% 1 - 2 years 21 13.2% 3 - 5 years 40 25.2% 6 - 8 years 35 22.0% 9 - 10 years 12 7.5% Over 10 years 49 30.8%
  8. 8. 2012 User Experience in Canada - Work and Salary Survey 8The large number of respondents who have more than 10 years of experiencebut who report their position as Senior Level rather than SeniorManagement/VP/Director is possibly indicative of a lack of leadership rolesavailable for experienced practitioners to move into.The substantial portion of respondents with 6-10 years experience working inMid-level positions brings up similar thoughts: Is there a lack of senior levelpositions to move into? Perhaps because the more experienced are unable tomove up and out of them? Or is the experience necessary to move into moresenior positions not well defined or consistent from company to company? Experience Levels 39.6% 35.8% Over 10 years 6 - 10 years 3 - 5 years 0 - 2 years 11.9% 9.4% 3.1%
  9. 9. 2012 User Experience in Canada - Work and Salary Survey 9 Current Positions Companies User Experience work spans a variety of company and product types. Most respondents indicated they work for a company developing software/applications (25.2%), interactive/design agency or consulting firm (17.6% each), consumer product-company (12.6%) or a service company (10.1%). Smaller portions of respondents (11.4% total) work for government, educational, and non-profit organizations. Very large companies (1000+ employees) were most common (33.1%). Number of People in Company Self-employed 11.3% 2 - 5 people 2.6% 6 - 10 people 6.6% 11 - 25 people 7.9% 26 - 50 5.3% 51 - 200 13.9% 201 - 500 8.6% 501 - 1000 10.6% Over 1000 employees 33.1% People Performing UX ActivitiesNumber of Not Response 1 (me) 2-4 5-8 9 - 12 13 - 20 > 20People sure CountIn 159Company 15.7% 27.7% 11.3% 8.2% 10.7% 21.4% 5.0%In 129Workgroup 24.8% 33.3% 20.2% 8.5% 6.2% 3.9% 3.1%
  10. 10. 2012 User Experience in Canada - Work and Salary Survey 10FreelancingIn the same question where we asked about the type of company a respondentworks for, we included the option “Freelance,” which 6.3% of respondentsselected.Unfortunately, this is likely not representational of the actual number offreelancers as other self-employed respondents selected a company type otherthan “Freelance.” Based on asking respondents how many people theircompany employs, 11.3% indicated they were self-employed. Even more(37.1% of all respondents) provided a response for the question “If you workfreelance, how are you typically paid?” though this may be that people providedinformation on freelance work they have done in the past, or do occasionally onthe side. For the next survey, we will consider asking more explicitly whether ornot a respondent is a freelancer, and how we might distinguish between thoseworking with several clients and those on full-time, long-term contracts with asingle company.If we look at the demographics for both groups (those who declared theircompany type as freelance and those who are self-employed), we see that morefemales work independently than males (70% female versus 30% male forfreelancers; 64.7% versus 35.3% for the self-employed). It’s also a slightly morecommon career path for those between age 36 and 50 and with more than 8years of experience.
  11. 11. 2012 User Experience in Canada - Work and Salary Survey 11 Freelancers by Age Range 45.0% % of Total Freelancers/Self- 40.0% 35.0% 30.0% Employed 25.0% 20.0% Freelance 15.0% Self-employed 10.0% 5.0% 0.0% Freelancers by Years Experience 60.0% % of Total Freelancers/Self-Employed 50.0% 40.0% 30.0% Freelance 20.0% Self-employed 10.0% 0.0% Under 1 - 2 3 - 5 6 - 8 9 - 10 Over 1 year years years years years 10 years
  12. 12. 2012 User Experience in Canada - Work and Salary Survey 12Product TypesWebsites, mobile applications and web applications were the most commontypes of products respondents work on (76.1% of all respondents work onwebsites, among other products). Other products that we did not list but somerespondents included are: museum displays, building automation systems,services, digital books, and knowledge bases.On average, respondents work with 3.5 product types with most respondentsworking with 3 different product types. Product Types Websites 76.1% Mobile applications 74.8% Web applications/SaaS 61.6% Desktop software 40.3% Intranets 36.5% Social media applications 22.6% Physical products or devices 11.3% Public Kiosks 8.8% Entertainment systems 6.3%ClientsRespondents work with either internal clients (30.2%), or external clients (37.1%)or both (32.7%).The survey included a question on where external clients are located, butunfortunately due to a survey design error (the question was required despitebeing conditional), we cannot be confident in the data returned and haveomitted it from this report.
  13. 13. 2012 User Experience in Canada - Work and Salary Survey 13Time at WorkMost respondents have been with their current job for 5 years or less (88%), 1 –3 years being the most common (41.5%). While this distribution may be similarin other fields and industries, we would be interested to know some of the mostcommon reasons why UX practitioners are changing jobs after 2 or 3 years. Time at Present Job Under 3 months 5.0% 3 - 6 months 4.4% 6 - 12 months 18.9% 1 - 3 years 41.5% 3 - 5 years 18.2% 6 - 10 years 7.5% Over 10 years 4.4%Only a small percentage of respondents are working part-time (7.3% totalincluding 5.3% working 20 – 30 hours and 2% working less than 20 hours).Most work somewhere between 30 and 50 hours per week (88.7%). Hours Worked per Week Over 60 hours 1.3% 50 – 60 hours 2.6% 40 – 50 hours 47.0% 30 – 40 hours 41.7% 20 – 30 hours 5.3% Under 20 hours 2.0%
  14. 14. 2012 User Experience in Canada - Work and Salary Survey 14TasksWe asked respondents to rate a list of tasks according to how much theyperform each: frequently, occasionally, review and/or delegate, or not involvedat all.On average, respondents have 5-6 tasks that they perform frequently and 7-8that they perform occasionally. Senior and mid-level respondents performslightly more tasks on average than a junior.The most frequently performed tasks are: • Wireframing / sitemaps (71.1% perform frequently) • Interaction design (66%) • User flow / scenario development (48.4%) • Prototyping (41.1%) • Strategic work (39%)The most common “occasionally” performed tasks are: • User research (47.8% perform occasionally) • Persona development / audience definitions (46.5%) • Heuristic analysis / Review (44%) • Usability testing (42.1%) • User flow / scenario development (40.3%) • Evangelizing / public speaking (39%)Senior management review and delegate more than other experience levels (8.2tasks on average) and senior levels come in second with 5.8 tasks. The mostcommonly reviewed and/or delegated tasks are: • Graphic / visual design (42.8%) • Content generation / copywriting (36.5%) • Design templates / style guides (33.3%) • Accessibility review (27%) • Usability testing (25.2%) • Content inventory (25.2%)
  15. 15. 2012 User Experience in Canada - Work and Salary Survey 15Work LocationKnowing that working every day in the same location often isn’t the norm, weasked respondents for a rough breakdown of where they work and how theirtime is divided among different locations.Only 31% of respondents spend all their time in an employer’s or client’s office,their own office, or at home. It’s more common for respondents to divide theirtime between two or more locations.Highlights of each location type: • Company/employer’s office: 71.7% of respondents work in them most of the time (51-100%). • Working at home: 45.3% occasionally work at home (1-25% of time); 15.7% of respondents work at home more than half their time. • Few work in their “own office”: 7.5% do 1-75% of the time, 1.3% 76- 100% of the time. • Shared office / co-working spaces: 8.2% work in them some portion of time (1-50%), 1.9% work in them 76-100% of the time. All respondents working in shared offices divide their time with 1 or more other locations. • Client’s office/premises: Over a quarter of respondents (34.6%) work at a client’s office/premises some of the time.
  16. 16. 2012 User Experience in Canada - Work and Salary Survey 16SalariesThe average reported salary was CDN$89,095 and median, $82,500; theminimum was $40,000 and the maximum, $240,000.If we exclude the 2 highest salaries as outliers, the average reported salarybecomes CDN$87,289, the median, $82,000 and the maximum, $180,000. Whilethe outliers are substantially beyond the general salary trend, it’s possible thatthey could become part of the trend with a larger survey sample size. For thisreason, we’ll continue to include them in the report data unless specially noted. Salaries 250000 2000002012 Salary in CDN 150000 100000 50000 0 0 20 40 60 80 100 120 140 160 Respondents
  17. 17. 2012 User Experience in Canada - Work and Salary Survey 17The most common salary range was $70,000-$79,999, representing 15.4% ofresponses, $80,000-$89,999 was second most common, with 14.7% ofresponses. The top five ranges clustered between $60,000 and $109,999 andaccounted for 64.1% of responses. Salary Ranges 30 25 20 15 10 5 0
  18. 18. 2012 User Experience in Canada - Work and Salary Survey 18Salary by AgeLooking at average salary by age group shows an increasing trend with the 46-50 year olds earning the most on average ($111,750). There is a drop in the 50+age groups but given the lower number of respondents in these groups, thedrop may not be significant. Percent of Average MedianAge Respondents Responses Salary Salary21 - 25 8 5.0% $52,500 $47,50026 - 30 31 19.5% $75,090 $75,00031 - 35 41 25.8% $81,049 $80,00036 - 40 27 17.0% $93,214 $100,00041 - 45 27 17.0% $105,611* $100,00046 - 50 16 10.1% $111,750* $100,00051 - 55 5 3.1% $89,000 $75,00056 - 60 3 1.9% $108,333 $90,000Over 65 1 0.6% $80,000 $80,000* Excluding outliers, average salary for age groups 41-45 and 46-50 becomes $97,463and $96,750 respectively.Salary by GenderAverage salaries for females and males show a substantial gap betweengenders: $81,731 for females compared with $96,276 for males. Removingoutlier salaries does not decrease the gap (averages become $78,654 and$93,526).The gap could be partly due to the distribution of females / males among ageranges. Women are better represented among 21-35 year olds, age ranges withthe lowest average salaries, while men are better represented in the 36-50range.
  19. 19. 2012 User Experience in Canada - Work and Salary Survey 19 Salary by Gender 18.0% 16.0% % of Gender Total 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% Men Women Gender by Age Range 35.0% 30.0% % of Gender Total 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% 21 - 2526 - 3031 - 3536 - 4041 - 4546 - 5051 - 5556 - 60 Over 65 Men Women
  20. 20. 2012 User Experience in Canada - Work and Salary Survey 20Salary by Level of EducationThere are no huge variations in average salary between educational levels,perhaps indicative of a profession where experience may be more relevant thana degree. However, given the low respondent counts for levels other thanBachelor’s and Master’s degrees, it’s difficult to say. Percent of Average MedianEducational Level Respondents Responses Salary SalaryHigh school degree 4 2.5% $80,875 $58,250Junior college 6 3.8% $85,500 $81,500Certificate program 11 7.0% $87,545 $75,000Bachelors degree 72 45.6% $89,494 $85,140Some graduate school 9 5.7% $83,667 $70,000Masters degree 51 32.3% $88,647* $85,000Doctorate degree 4 2.5% $120,000* $87,500Post-doctoral program 1 0.6% $80,000 $80,000* Excluding outliers, average salary for Master’s degree and Doctorate degree groupsbecomes $86,020 and $80,000 respectively.Surprisingly, respondents with a Bachelor’s degree earn 1% more than thosewith a Master’s (4% if we consider the average for Master’s degree without anoutlier).This could be because those who pursue a Master’s have a later start in theircareer (and thus, fewer years experience) than those who start right after aBachelor’s. Or it could be that Bachelor degrees dominate in the highest payingage ranges (36-40 and 41-45). Without a larger sample size, it is difficult to makea firm conclusion.
  21. 21. 2012 User Experience in Canada - Work and Salary Survey 21 Educational Level by Age Range 20 18 Number of Respondents 16 14 12 10 8 6 4 2 0 21 - 25 26 - 30 31 - 35 36 - 40 41 - 45 46 - 50 51 - 55 56 - 60Over 65 Bachelors degree Masters degreeAge Range / Education Level Bachelor’s degree Master’s degree26-30 $81,946 $72,20831-35 $87,912 $86,13336-40 $96,020 $94,43841-45 $101,750 $112,857*46-50 $103,571 $106,167*Includes high outlier.Years of Experience / Bachelor’s degree Master’s degreeEducational Level1 - 2 years $56,778 $59,8003 - 5 years $77,683 $80,2316 - 8 years $101,852 $83,4679 - 10 years $96,750 $100,000Over 10 years $100,750 $113,038
  22. 22. 2012 User Experience in Canada - Work and Salary Survey 22Salary by ExperienceSalary increases with both position level and years of experience in the field,though may level off after 10 years. It’s difficult to say without more granulardivision of respondents who have 10+ years of experience.Years of Percent of Average Median RespondentsExperience Responses Salary SalaryUnder 1 year 2 1.3% $51,250 $51,2501 - 2 years 21 13.3% $58,262 $55,0003 - 5 years 40 25.3% $78,233 $74,0006 - 8 years 34 21.5% $93,376 $85,1409 - 10 years 12 7.6% $105,167 $100,000Over 10 years 49 31.0% $105,816* $100,000* Excluding outliers, average salary for over 10 years of experience becomes $96,429. Percent of Average MedianPosition Level Respondents Responses Salary SalaryEntry Level / Junior 15 9.5% $53,753 $50,000Experienced / Mid 56Level 35.4% $74,585 $75,000Experienced / Senior 63Level 39.9% $98,746 $100,000Senior Management 19/ VP / Director 12.0% $124,895* $120,000Executive / CEO / 5President / Owner 3.2% $100,000* $80,000* Excluding outliers, average salary for Senior Management / VP / Director andExecutive / CEO / President / Owner becomes $112,263 and $56,000 respectively.
  23. 23. 2012 User Experience in Canada - Work and Salary Survey 23FreelancingWe asked respondents to provide us with their average hourly rate and tell ushow they are typically paid, if they work freelance. Hourly rates were receivedfrom 34.6% of respondents and 36.5% told us how they are typically paid.This response rate is much higher than the percentage of respondents whoindicated they were self-employed or work freelance. This may be due torespondents who are full-time employees but freelance on the side, who havebilled hourly in the past, etc. For simplicity’s sake, in this section we refer to allrespondents who provided an hourly rate as “freelancers”.84.5% of freelancers are typically paid with an hourly rate and approximatelyone-third of these respondents use an hourly rate in combination with aproject/flat rate and/or a daily rate. Or in other terms: • 58.6% of freelance respondents are paid only by hourly rate • 5.2% by project/flat rate • 6.9% by daily rate • 29.3% by some combination of the aboveOnly one respondent receives a share of equity (in combination with daily andflat rates) and no freelancers work on commission.Excluding two outliers, one high and one low, the average freelance hourly ratewas CDN$86.97, with a minimum of $30 and a maximum of $180.Comparing amounts for the 25 women and 28 men who provided hourly rates,the average rates were $83.68 and $89.91 respectively. The tables belowprovide more comparisons of hourly rates in relation to age, education,experience and position level.
  24. 24. 2012 User Experience in Canada - Work and Salary Survey 24 Freelance Hourly Rates 200 180 160 140 Hourly Rate 120 100 80 60 40 20 0 0 10 20 30 40 50 60 RespondentsHourly Rates by Age Percent of Average Median HourlyAge Respondents Responses Hourly Rate Rate21 - 25 3 5.7% $63.33 $65.0026 - 30 8 15.1% $58.13 $50.0031 - 35 11 20.8% $79.59 $80.0036 - 40 8 15.1% $86.25 $82.5041 - 45 8 15.1% $87.75 $85.0046 - 50 10 18.9% $116.20 $112.5051 - 55 3 5.7% $95.00 $100.0056 - 60 1 1.9% $150.00 $150.00Over 65 1 1.9% $90.00 $90.00
  25. 25. 2012 User Experience in Canada - Work and Salary Survey 25Hourly Rates by Level of Education Average Median Percent ofEducational Level Respondents Hourly Hourly Responses Rate RateHigh school degree 1 1.9% $110.00 $110.00Junior college 3 5.7% $60.00 $65.00Certificate program 5 9.4% $83.00 $80.00Bachelors degree 27 50.9% $83.69 $80.00Some graduate school 2 3.8% $47.50 $47.50Masters degree 13 24.5% $98.46 $100.00Doctorate degree 1 1.9% $180.00 $180.00Post-doctoral program 1 1.9% $90.00 $90.00Hourly Rates by Experience MedianYears of Percent of Average Respondents HourlyExperience Responses Hourly Rate RateUnder 1 year 1 1.9% $30.00 $1 - 2 years 7 13.2% $52.86 $3 - 5 years 8 15.1% $56.63 $6 - 8 years 5 9.4% $91.00 $9 - 10 years 10 18.9% $96.00 $Over 10 years 22 41.5% $106.43 $
  26. 26. 2012 User Experience in Canada - Work and Salary Survey 26Hourly Rates by Position Level Average Median Percent ofPosition Level Respondents Hourly Hourly Responses Rate RateEntry Level / Junior 4 7.5%  $51.25   $Experienced / MidLevel 13 24.5%  $59.23   $Experienced / SeniorLevel 22 41.5%  $94.52   $Senior Management/ VP / Director 9 17.0%  $113.33   $Executive / CEO /President / Owner 5 9.4%  $107.00   $OpportunitiesWe asked respondents to select their top three most frustrating aspects ofworking in a User Experience-related discipline from a list. The most commonfrustrations are: • Explaining the value of UX (Chosen by 61% of respondents) • Explaining what UX means (34%) • Finding the right education / training (20.8%)Fewer respondents chose the remaining frustrations: “Finding Work” - 13.8%,“Low Salary” - 15.1%, and “Few Career Options” - 16.4%.18.2% of respondents indicated that they don’t find anything frustrating.Respondents could also provide a frustration not in the list. Forty-one “Other”responses were reviewed and grouped into the following list: • Balancing UX with business goals and technology • Strategy frustrations: lack of strategy, not involving UX (early-on) • Working with other roles and their different motivations & beliefs • Doing the work: scoping, having your skillset well-utilized, knowing what “good work” is • Other UX professionals • Finding UX talent • Working alone
  27. 27. 2012 User Experience in Canada - Work and Salary Survey 27Where we connectWe included a few questions to find out more about how people find work andstay connected within the professional community.LinkedIn is by far the most widely used to find UX jobs and contracts (45.9% ofrespondents use often and 34.6% use infrequently). Other methods used by afair portion of respondents are: • IxDA (10.7% used often and 37.7% infrequently) • Placement Agencies (9.4% and 28.3%) • Internal Recruiters (7.5% and 31.4%)Craigslist, Coroflot, Glassdoor and Behance are all used by less than 20% ofrespondents.Other methods respondents use are: their personal network, word-of-mouth,RFPs, conferences & events, Twitter, Google, looking at company websites, andthe UX community. They also use websites like: Authentic Jobs, T-Net BritishColumbia, eluta, Krop, 37Signals, Stackoverflow Careers, Monster, BC Bid, andWorkopolis.When asked what has been the most effective way to find work, the mostcommon response was through friends/word-of-mouth (45.9%). Other methodsrated as follows: • In-person networking / events – 27.7% • Responding to online ads – 12.6% • Social media (Twitter, LinkedIn, etc.) – 9.4% • Maintaining a portfolio online – 3.8% • Attending job fairs – 0.6%Finally, we asked respondents to tell us which professional organizations theybelong to. Of the 93 who responded to this question, 89.2% belong to IxDA,22.6% to UPA, 21.5% to IAI, and 15.1% to ACM/SIGCHI. Other organizations,including GDC, AIGA, STC and HF, accounted for less than 5% of respondents’participation.
  28. 28. 2012 User Experience in Canada - Work and Salary Survey 28Survey DetailsWhat is your official job title? ResponseAnswer Options Response Percent CountInteraction Designer 11.9% 19User Experience Designer 45.3% 72User Researcher 3.1% 5Usability Engineer / Analyst 1.9% 3Information Architect 10.1% 16Consultant 5.7% 9Human Factors Engineer 0.6% 1Business Analyst 1.9% 3Content Strategist 2.5% 4Interactive Designer 0.0% 0UI / Interface Designer 3.8% 6Programmer / Developer 0.0% 0Project Manager 3.1% 5Product Manager 2.5% 4Creative Director 2.5% 4Web Designer 3.8% 6Web Developer 1.3% 2I couldnt find a job title close to mine. The title I use is: 46 answered question 159 skipped question 0Which of the following best describes your position level? Response ResponseAnswer Options Percent CountSenior Management / VP / Director 11.9% 19Experienced / Senior Level 39.6% 63Experienced / Mid Level 35.8% 57Entry Level / Junior 9.4% 15Intern 0.0% 0Administrative Staff 0.0% 0Executive / CEO / President / Owner 3.1% 5 answered question 159 skipped question 0
  29. 29. 2012 User Experience in Canada - Work and Salary Survey 29What is your highest attained educational level? Response ResponseAnswer Options Percent CountNo degree 0.0% 0High school degree 2.5% 4Junior college 3.8% 6Bachelors degree 45.9% 73Certificate program 6.9% 11Some graduate school 5.7% 9Masters degree 32.1% 51Doctorate degree 2.5% 4Post-doctoral program 0.6% 1 answered question 159 skipped question 0Please list any and all academic degrees, certificates or additional training thathave contributed to your education in a user experience-related discipline.(Specify program name and major or topic.)* ResponseAnswer Options Response Percent CountProgram 1: 100.0% 119Program 2: 58.8% 70Program 3: 21.8% 26Program 4: 5.0% 6Program 5: 2.5% 3 answered question 119 skipped question 40* Detailed responses not provided to ensure participant anonymity.How long have you worked in a user experience design -related discipline? Response ResponseAnswer Options Percent CountUnder 1 year 1.3% 21 - 2 years 13.2% 213 - 5 years 25.2% 406 - 8 years 22.0% 359 - 10 years 7.5% 12Over 10 years 30.8% 49 answered question 159 skipped question 0
  30. 30. 2012 User Experience in Canada - Work and Salary Survey 30Which of the following professional organizations do you belong to? ResponseAnswer Options Response Percent CountIxDA 89.2% 83UPA 22.6% 21IAI 21.5% 20GDC 4.3% 4AIGA 4.3% 4Other organizations (list any you think may apply): 28 answered question 93 skipped question 66How many people does your company employ? Response ResponseAnswer Options Percent CountSelf-employed 11.3% 172 - 5 people 2.6% 46 - 10 people 6.6% 1011 - 25 7.9% 1226 - 50 5.3% 851 - 200 13.9% 21201 - 500 8.6% 13501 - 1000 10.6% 16Over 1000 33.1% 50employees answered question 151 skipped question 8How long have you worked at your present job? ResponseAnswer Options Response Count PercentUnder 3 months 5.0% 83 - 6 months 4.4% 76 - 12 months 18.9% 301 - 3 years 41.5% 663 - 5 years 18.2% 296 - 10 years 7.5% 12Over 10 years 4.4% 7 answered question 159 skipped question 0
  31. 31. 2012 User Experience in Canada - Work and Salary Survey 31What type of company do you work for? Response ResponseAnswer Options Percent CountConsumerproduct 12.6% 20companyService 10.1% 16companyInteractive /design 17.6% 28agencySoftware /application 25.2% 40developerConsulting 17.0% 27firmGovernment 5.7% 9Educational 4.4% 7InstitutionNonprofit 1.3% 2Recruiter 0.0% 0Freelance 6.3% 10Other (please specify) 13 answered question 159 skipped question 0How many people does your company employ? Response ResponseAnswer Options Percent CountSelf-employed 11.3% 172 - 5 people 2.6% 46 - 10 people 6.6% 1011 - 25 7.9% 1226 - 50 5.3% 851 - 200 13.9% 21201 - 500 8.6% 13501 - 1000 10.6% 16Over 1000 33.1% 50employees answered question 151 skipped question 8
  32. 32. 2012 User Experience in Canada - Work and Salary Survey 32How many people in your company and/or work group perform user experienceactivities?Number of PeopleAnswer 2 - 5 - 9 - 13 - > Not Response 1 (me)Options 4 8 12 20 20 sure CountCompany: 25 44 18 13 17 34 8 159Work group: 32 43 26 11 8 5 4 129 answered question 159 skipped question 0Who are your projects for? Response ResponseAnswer Options Percent CountInternal clients 30.2% 48External clients 37.1% 59Both 32.7% 52 answered question 159 skipped question 0If you do work for external clients, where are they located? (Select a percentagerange for each location where your clients are based.)** We accidentally made this a required question when it should have been conditional,thus the results cannot be considered with any confidence and have been omitted.What types of products do you work on? (Select all that apply.) Response ResponseAnswer Options Percent Count 76.1% 121Websites 74.8% 119Mobile applications 40.3% 64Desktop softwareWeb applications/SaaS 61.6% 98Intranets 36.5% 58Social media applications 22.6% 36Entertainment systems (Xbox, Wii, Home Theatres, etc.) 6.3% 10Public Kiosks 8.8% 14Physical products or devices 11.3% 18Other (please specify) 8.2% 13 answered question 159 skipped question 0
  33. 33. 2012 User Experience in Canada - Work and Salary Survey 33In your current role, how much do you perform the following tasks? I review I am not and/or I I frequently involved delegate occasionally ResponseAnswer Options perform with this this task perform this Count this task tasks to task othersUser research 8 31 76 44 159Persona Development / 23 33 74 29 159Audience definitionsUser flow / Scenario 5 13 64 77 159developmentUsability testing 10 40 67 41 158Interaction design 5 20 27 105 157Wireframing / Sitemaps 7 14 23 113 157Prototyping 10 22 59 67 158Heuristic analysis / 23 19 70 46 158ReviewGraphic / Visual design 23 68 28 38 157Strategic work 21 15 60 62 158Accessibility review 61 43 43 11 158Design templates / Style 21 53 52 30 156guidesContent generation / 56 58 34 9 157CopywritingContent management / 54 29 51 22 156StrategyContent inventory 61 40 43 13 157Taxonomy development 52 38 52 15 157Social media integration 70 37 39 8 154Database design 110 29 11 6 156Web or software 87 32 25 12 156developmentIT integration 119 24 8 5 156General IT consulting 123 14 11 8 156Web analytics 70 38 38 12 158Project management 56 27 49 23 155Evangelizing / Publicspeaking / Blogging / 64 13 62 18 157WhitepapersGeneral business 83 17 35 22 157consultingMarketing / Proposal 89 15 37 16 157writingBusiness administration 100 14 24 17 155/ OperationsStaff training / Recruiting 56 11 60 29 156/ Team developmentPlease list any other tasks that you perform that are not on the above list: 14 answered question 159 skipped question 0
  34. 34. 2012 User Experience in Canada - Work and Salary Survey 34Where do you physically work? ResponseAnswer Options Never 1 - 25% 26 - 50% 51 - 75% 76 - 100% CountAt home 12 72 8 15 10 117Own office 66 4 4 4 2 80Company / 7 14 3 26 88 138employer officesClient office / 37 38 8 5 4 92premisesShared office / co- 60 7 3 0 3 73working space answered question 158 skipped question 1What are the THREE most frustrating aspects of working in the user experience-related discipline? ResponseAnswer Options Response Percent CountI dont find anything frustrating 20.8% 33Finding work 13.8% 22Explaining what UX means 34.0% 54Explaining the value of UX 61.0% 97Low salary 15.1% 24Finding the right education / training 20.8% 33Few career options 16.4% 26Other (please specify) 25.8% 41 answered question 159 skipped question 0Where do you look for user experience-related jobs or freelance contracts? Use Use Never Rating ResponseAnswer Options often infrequently use Average CountLinkedin 73 55 30 1.73 158IXDA 17 60 74 2.38 151Placement 15 45 87 2.49 147AgencyInternal 12 50 79 2.48 141RecruitersCraigslist 9 19 115 2.74 143Coroflot 5 15 122 2.82 142Glassdoor 4 21 115 2.79 140Behance 1 19 122 2.85 142Other (please specify) 37 answered question 159 skipped question 0
  35. 35. 2012 User Experience in Canada - Work and Salary Survey 35In your experience, what has been the most effective way of finding userexperience-related work? ResponseAnswer Options Response Percent CountResponding to online ads 12.6% 20Social media (Twitter, Linkedin, etc.) 9.4% 15Maintaining a portfolio online 3.8% 6Friends/word-of-mouth 45.9% 73In-person networking/events 27.7% 44Attending job fairs 0.6% 1Other (please specify) 14 answered question 159 skipped question 0What do you estimate you will earn in 2012, pre-tax and including salary,commission and/or bonuses? Specify in Canadian Dollars.)Answer Options Response Count 158 answered question 158 skipped question 0If you work freelance, how are you typically paid? (Select more than one choice ifit varies.) Response ResponseAnswer Options Percent CountHourly rate 81.7% 49Daily rate 15.0% 9Per project rate/ Flat rate 33.3% 20Commission 0.0% 0Share of equity 1.7% 1Other (please specify) 3.3% 2 answered question 60 skipped question 99If you work freelance, what is the average hourly rate (in Canadian Dollars) youcharged in 2012?Answer Options Response Count 55 answered question 55 skipped question 104
  36. 36. 2012 User Experience in Canada - Work and Salary Survey 36On average, how many hours do you work per week?Answer Options Response Percent Response CountUnder 20 hours 2.0% 320 – 30 hours 5.3% 830 – 40 hours 41.7% 6340 – 50 hours 47.0% 7150 – 60 hours 2.6% 4Over 60 hours 1.3% 2 answered question 151 skipped question 8How old are you?Answer Options Response Percent Response CountUnder 21 0.0% 021 - 25 5.0% 826 - 30 19.5% 3131 - 35 25.8% 4136 - 40 17.0% 2741 - 45 17.0% 2746 - 50 10.1% 1651 - 55 3.1% 556 - 60 1.9% 361 - 65 0.0% 0Over 65 0.6% 1 answered question 159 skipped question 0What is your gender?Answer Options Response Percent Response CountMale 50.9% 81Female 49.1% 78 answered question 159 skipped question 0
  37. 37. 2012 User Experience in Canada - Work and Salary Survey 37Where do you live?* Response ResponseAnswer Options Percent CountCity/Town: 100.0% 159State/Province: 100.0% 159Country (if not Canada): 17.0% 27 answered question 159 skipped question 0* Detailed responses not provided to ensure participant anonymity.
  38. 38. 2012 User Experience in Canada - Work and Salary Survey 38Amendments for Next YearAs this is our first time conducting this survey there is a lot we can do to makenext year’s even better. Here are just a few:• The question: “How many people does your company employ?” should be required.• The question: “If you do work for external clients, where are they located?” should not be required.• Expand options in the question “What type of company do you work for?” to include media, financial, and marketing & advertising agencies.• Rephrase the responses for hours worked per week to better highlight typical scenarios. E.g. 20 hours (part-time), 32 hours (4-day work week), 40 hours, More than 40, More than 60, etc.• Devise questions that better distinguish between freelancers working with several clients, those on full-time, long-term contracts with a company, and full-time employees.• Include “retainer” as a freelance payment type and ask respondents to specify hourly or daily.• Ask respondents which tasks they enjoy the most, and which ones they dislike the most.• Ask respondents how they use professional associations.• Time the survey so that responses can be compared with the latest IAI salary survey data.Tell us what you think! We’d love to hear from you: info@periscopeux.com

×