Time
to Spit
on the Table
Being Functionally Appropriate
by Being Culturally Inappropriate


Dan Willis, Sapient          ...
See video at http://www.youtube.com/watch?v=lbV4KcVu9VQ
“We don’t know who
 discovered water ...




 ... but we know it
    wasn’t a fish.”
            --- Marshall McLuhan
“Hunting Lice by Candlelight” by Andries Both
“The group’s initial
 fixation on statistical
anchors ... was in step
   with the analysis-
  oriented corporate
         n...
“One way past this dysfunction
was to give the meeting attendees
 permission to ESCAPE from the
   Hairball of their histo...
Inappropriate
  meetings
Inappropriate meetings




            Ravee Kurian, Director Business
                 Consulting, Sapient

See video at ...
Inappropriate meetings
Existing culture
 ‣ Distracted
 ‣ Unfocused
 ‣ Non-productive

Inappropriate tactics
 ‣ Demand acco...
Intermission
Inappropriate presentations
Inappropriate presentations
Inappropriate presentations




              Andrei Herasimchuk, Principal,
                    Involution Studios

 For ...
Inappropriate presentations
Existing culture
 ‣ Engineer-dominated
 ‣ Fledgling interaction design expertise
 ‣ Microsoft ...
Intermission ... again
Inappropriate deliverables
Inappropriate deliverables




              Eric Reiss, CEO, FatDUX Group

 See video at http://www.youtube.com/watch?v=V...
Inappropriate deliverables
Existing culture
 ‣ Conditioned to expect slick IA
   documentation
 ‣ Distance between client ...
Inappropriate deliverables




              Jared Spool, Founding Principal,
                 User Interface Engineering
...
Inappropriate deliverables
Existing culture
 ‣ Traditional, deep-pocket investors

Inappropriate tactic
 ‣ Use a messy pro...
WARNING

Audience participation required in 5 slides
Inappropriate tips
‣ Inappropriate doesn’t always
  mean rude
‣ Understand the existing
  culture; gauge the ROI
‣ Get tac...
WARNING

Audience participation required in 2 slides
Risks
‣ You may get fired
‣ You may be taken lightly
‣ Being inappropriate takes
  more energy than
  maintaining the stat...
Inappropriate stories, issues, or
          questions?


               dan@dswillis.com
            http://www.uxcrank.co...
Time To Spit - IA Summit 2009
Time To Spit - IA Summit 2009
Time To Spit - IA Summit 2009
Time To Spit - IA Summit 2009
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Time To Spit - IA Summit 2009

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Sometimes you have to be culturally inappropriate in order to be functionally appropriate. This presentation included animated video interviews with Jared Spool and Eric Reiss.

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  • Time To Spit - IA Summit 2009

    1. 1. Time to Spit on the Table Being Functionally Appropriate by Being Culturally Inappropriate Dan Willis, Sapient IA Summit March 21, 2009
    2. 2. See video at http://www.youtube.com/watch?v=lbV4KcVu9VQ
    3. 3. “We don’t know who discovered water ... ... but we know it wasn’t a fish.” --- Marshall McLuhan
    4. 4. “Hunting Lice by Candlelight” by Andries Both
    5. 5. “The group’s initial fixation on statistical anchors ... was in step with the analysis- oriented corporate norm.”
    6. 6. “One way past this dysfunction was to give the meeting attendees permission to ESCAPE from the Hairball of their history ...”
    7. 7. Inappropriate meetings
    8. 8. Inappropriate meetings Ravee Kurian, Director Business Consulting, Sapient See video at http://www.youtube.com/watch?v=wTSNIo9ISzE
    9. 9. Inappropriate meetings Existing culture ‣ Distracted ‣ Unfocused ‣ Non-productive Inappropriate tactics ‣ Demand accountability ‣ Make it per$onal Results ‣ Full participation ‣ Self-policing
    10. 10. Intermission
    11. 11. Inappropriate presentations
    12. 12. Inappropriate presentations
    13. 13. Inappropriate presentations Andrei Herasimchuk, Principal, Involution Studios For video see http://www.youtube.com/watch?v=JA0Gl5NNgqE
    14. 14. Inappropriate presentations Existing culture ‣ Engineer-dominated ‣ Fledgling interaction design expertise ‣ Microsoft haters Inappropriate tactics ‣ Present user-centric view of product line ‣ Suggest emulating the enemy Results ‣ Adobe’s Creative Suite works a heck of a lot like Microsoft Office now
    15. 15. Intermission ... again
    16. 16. Inappropriate deliverables
    17. 17. Inappropriate deliverables Eric Reiss, CEO, FatDUX Group See video at http://www.youtube.com/watch?v=VUP4Vi-xkWY
    18. 18. Inappropriate deliverables Existing culture ‣ Conditioned to expect slick IA documentation ‣ Distance between client and consultants Inappropriate tactics ‣ Create low-fi materials ‣ Involve client in hands-on creation Results ‣ Better project for the consulting company ‣ Deeper understanding of problem for client
    19. 19. Inappropriate deliverables Jared Spool, Founding Principal, User Interface Engineering For video see http://www.youtube.com/watch?v=qD-CCzEh-YM
    20. 20. Inappropriate deliverables Existing culture ‣ Traditional, deep-pocket investors Inappropriate tactic ‣ Use a messy prototype to explain functionality Results ‣ Investors became participants ‣ Investors had fun ‣ Investors gained a deeper understanding of the product than with traditional materials
    21. 21. WARNING Audience participation required in 5 slides
    22. 22. Inappropriate tips ‣ Inappropriate doesn’t always mean rude ‣ Understand the existing culture; gauge the ROI ‣ Get tactile ‣ Get personal ‣ Use the humor, but constantly track the discomfort in the room
    23. 23. WARNING Audience participation required in 2 slides
    24. 24. Risks ‣ You may get fired ‣ You may be taken lightly ‣ Being inappropriate takes more energy than maintaining the status quo
    25. 25. Inappropriate stories, issues, or questions? dan@dswillis.com http://www.uxcrank.com twitter: @uxcrank Please show Sapient some love. They are smart and they are paying my hotel bill.
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