Visual Design• Satisfying the specific goals of well- defined users• Structuring visual elements• Aligning tone with overall strategy
Information Architecture• Satisfying the specific goals of well- defined users• Analyzing user tasks• Aligning information structure with overall strategy
Interaction Design• Satisfying the specific goals of well-defined users• Optimizing the interplay between humans and interfaces• Analyzing user tasks
Usability• Investigating how humans use the things we build
User Research• Investigating how and why humans do what they do
Content Strategy• Satisfying the specific goals of well- defined users• Collecting, creating and curating content• Aligning content with overall strategy
UX is what it does and what it does is solve problems.
How you can use UX to solve problems• Who are your most important users?• What goals or needs are most important to your most important users?• Of those goals or needs, which ones can you REALISTICALLY address with the work you’re doing?
More• Dan Willis• @uxcrank• http://www.dswillis.com• http://www.uxcrank.com