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Photo by cobalt123 http://www.flickr.com/photos/cobalt/5315485485/sizes/o/in/photostream/The UX Umbrella Dan Willis        ...
User experience is NOT a religion
User experience is NOT altruistic
User experience is   NOT magic
UX is what it does  and what it does is solve problems.
How UX solves problems
Visual Design• Satisfying the  specific goals of well-  defined users• Structuring visual  elements• Aligning tone with  o...
Information           Architecture• Satisfying the  specific goals of well-  defined users• Analyzing user tasks• Aligning...
Interaction Design• Satisfying the specific  goals of well-defined  users• Optimizing the  interplay between  humans and  ...
Usability• Investigating how  humans use the  things we build
User Research• Investigating how  and why humans do  what they do
Content Strategy• Satisfying the  specific goals of well-  defined users• Collecting, creating  and curating content• Alig...
UX is what it does  and what it does is solve problems.
How you can use UX   to solve problems• Who are your most important users?• What goals or needs are most  important to you...
More• Dan Willis• @uxcrank• http://www.dswillis.com• http://www.uxcrank.com
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The UX Umbrella

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Presented for the DC Startup Weekend on Nov. 19, 2011

Published in: Design, Technology, Education

Transcript of "The UX Umbrella"

  1. 1. Photo by cobalt123 http://www.flickr.com/photos/cobalt/5315485485/sizes/o/in/photostream/The UX Umbrella Dan Willis @uxcrank dan@dswillis.com
  2. 2. User experience is NOT a religion
  3. 3. User experience is NOT altruistic
  4. 4. User experience is NOT magic
  5. 5. UX is what it does and what it does is solve problems.
  6. 6. How UX solves problems
  7. 7. Visual Design• Satisfying the specific goals of well- defined users• Structuring visual elements• Aligning tone with overall strategy
  8. 8. Information Architecture• Satisfying the specific goals of well- defined users• Analyzing user tasks• Aligning information structure with overall strategy
  9. 9. Interaction Design• Satisfying the specific goals of well-defined users• Optimizing the interplay between humans and interfaces• Analyzing user tasks
  10. 10. Usability• Investigating how humans use the things we build
  11. 11. User Research• Investigating how and why humans do what they do
  12. 12. Content Strategy• Satisfying the specific goals of well- defined users• Collecting, creating and curating content• Aligning content with overall strategy
  13. 13. UX is what it does and what it does is solve problems.
  14. 14. How you can use UX to solve problems• Who are your most important users?• What goals or needs are most important to your most important users?• Of those goals or needs, which ones can you REALISTICALLY address with the work you’re doing?
  15. 15. More• Dan Willis• @uxcrank• http://www.dswillis.com• http://www.uxcrank.com
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