All You Really Need to Know About Users You Learned in High School

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User research? A fad! …

User research? A fad!

Personas? Like I don't know enough real people and have to make some up.

Usability? Hey, if that shopping cart was good enough for Amazon, I'm sure it'll work just fine for us.

Not everything requires user testing, okay? We learned plenty long before we read any of those fancy books or paid for conferences just to have late-night drunken conversations about taxonomies.In this presentation, we will revisit key lessons we learned back in the halcyon days of our early lives and trace the shocking relevance of what we already know to the 21st century's biggest user experience challenges.

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