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Every Channel that Rises Must Converge

by Dan Willis on Jul 10, 2012

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Those sweet days of delusion when we could act like our users’ experiences were contained within a single interface on a single device on a single platform are over. And don’t kid yourself, ...

Those sweet days of delusion when we could act like our users’ experiences were contained within a single interface on a single device on a single platform are over. And don’t kid yourself, we’re not going to get away much longer with the comfortable (and just as delusional) concept of “cross-channel” design. There’s only one channel, the user’s, and everything we create is just content sliding into and out of their field of vision. So how the hell do we deal with all that?

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Every Channel that Rises Must Converge Presentation Transcript

Every Channel ThatRises Must Converge

Tools‣ Tools build‣ Tools dismantle‣ Tools repair

Intent PathsHolistic, user-based map of experiencethat DESTROYS CHANNEL THINKING

Intent Paths‣ ID patterns‣ ID points where interesting things happen

Experience PatternsDevice-agnostic descriptions of common,discrete experiences

Experience Patterns ervation ttern: T ravel resPa ata for Device-agnosticound ational d of common, des f descriptionsesPurpo se: Provi levant experienc discrete experiences larger t ravel-re Key elements: ilability ‣ Check ava ‣ Reserve ‣ Purchase ‣ Revise ‣ Re ference

Experience PatternsDevice-agnostic descriptions of common,discrete experiences

Experience Patterns ervation ttern: T ravel resPa ata for Device-agnosticound ational d of common, des f descriptionsesPurpo se: Provi rn: evant experienc Pat experiences discreteterel Tr larger travel- avel re servati Key dat on s: a: Ke y element ‣ Identit ity Check a vailabil y ‣ ‣ Rewards erve members ‣ Res ‣ hip acc ounts Schedul hase e ‣ Purc ‣ Credit ise card ba ‣ ReDv lance a ependen nd bill ing cyc Re‣ferenc e cies: le ‣ Holiday schedul e

Weighted Wayfinding PathsIdentifies potential high and low valuepaths for experiences

Weighted Wayfinding Paths

Every Channel that Rises Must Converge

by Dan Willis on Jul 10, 2012

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Every Channel that Rises Must Converge Presentation Transcript