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Every Channel that Rises Must Converge

by Director of Mobile Experience Design at Marriott on Jul 10, 2012

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Those sweet days of delusion when we could act like our users’ experiences were contained within a single interface on a single device on a single platform are over. And don’t kid yourself, ...

Those sweet days of delusion when we could act like our users’ experiences were contained within a single interface on a single device on a single platform are over. And don’t kid yourself, we’re not going to get away much longer with the comfortable (and just as delusional) concept of “cross-channel” design. There’s only one channel, the user’s, and everything we create is just content sliding into and out of their field of vision. So how the hell do we deal with all that?

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Every Channel that Rises Must Converge Every Channel that Rises Must Converge Presentation Transcript