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Driven by a hunger for wealth and enabled by emergent technology, the Age of Exploration that started six centuries ago connected Europeans to the rest of the world's population on an unprecedented ...

Driven by a hunger for wealth and enabled by emergent technology, the Age of Exploration that started six centuries ago connected Europeans to the rest of the world's population on an unprecedented scale. It's a model that should sound familiar to us now in an age defined by the Internet and its potential for connecting anyone to everyone.

Our efforts to holistically model today's user experiences are similar to 15th century mapmakers' struggles to locate newly discovered lands within a global view. The simple process flows, Visio documents and conceptual diagrams of the 20th century aren't useful when experiences transcend individual interfaces and devices.

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