Welcome
Photo of Singapore skyline courtesy of John Heng
INTRODUCTION
We are a group of professionals who are passionate about User Experience Design,
and dedicate our personal time to contrib...
UXSG is community initiative to create a platform to connect UX
professionals across disciplines and cultures. It is a pla...
Create the first UX Conference in Singapore
• To connect UX professionals across disciplines and cultures
• To establish l...
By organising this conference, we hope to achieve the
following outcome:
• Raise not only the awareness, but the standard ...
LOGISTICS
CONFERENCE VENUE
PRESENTATIONS
WORKSHOPS
THE STAR GALLERY
WIFI
NETWORKING
Our maiden attempt to help attendees connect with each other easily
WIFI
/groups/uxsingapore/ @uxsingapore | #uxsg
/groups/uxsingapore
WIFI
Refrain from using the following applications:
COLLABORATION
Someone threw us an idea...
Is collaborative notes taking in conferences a possibility?
Are people willing t...
LUNCH EXPERIENCE
Choose your grouping for both day
THIS EVENT IS ONLY POSSIBLE
BECAUSE OF...
OUR SPEAKERS
SPONSORS
Enjoy 20% discount: UXSG
SPONSORS
Interactive Poster Booth
SPONSORS
Demo Booth + 3 free
SPONSORS
Demo Booth + 100 free credits
SPONSORS
Demo Booth on Eye Tracker
PARTNERS
TOTAL ATTENDEES: 275
1%3%
3%
5%
17%
71%
South / East Asia
Oceania
Europe
North America
Southeast Asia
Singapore
WHERE THEY ARE FROM
Singapore
Southeast Asia
Singapore
196
Malaysia
18
Indonesia
10
Philippines
18
China
4
Hong Kong
4
Tai...
Day 1 - Collaboration through Diversity
• Our key message is to encourage people to learn to work with others, respect
oth...
COLLABORATION THROUGH DIVERSITY
COLLABORATION THROUGH DIVERSITY
BRIDGING INSIGHTS INTO DESIGN
BRIDGING INSIGHTS INTO DESIGN
WORKSHOP VENUE
AFTER CONFERENCE DRINKS
27 & 28
June
Morganfield’s
Morganfield's™ combines two of life's great passions: music and food. I...
1ST SPEAKER
Welcome Back
Photo of Singapore skyline courtesy of John Heng
WE ARE LEARNING
• Adjusted	
  the	
  seats	
  -­‐	
  Thank	
  you	
  The	
  Star	
  team	
  :)
• Hiccups	
  with	
  one	
 ...
UXSG VOLUNTEERS
THANK YOU!!!
EXHIBITION BOOTHS
MICHAEL - YOUR COFFEE ROCKS!
THE BEST WIFI PEOPLE IN TOWN
BART
MY SISTER & BEST FRIEND
IS AMONG YOU GUYS!
UX	
  in	
  Singapore?
Background
712.4 sq km
5 million residents
Average Temperature = 31.9 °C
Tropical	
  weather	
  all	
  year	
  round,
and	...
Economy	
  Focus
To	
  turn	
  Singapore	
  into	
  a	
  leading	
  centre	
  for	
  
contemporary	
  design	
  in	
  Asia...
Singapore’s	
  Vision
“A	
  global	
  cultural	
  and	
  business	
  hub	
  for	
  the	
  design	
  
of	
  products,	
  co...
Slide 51
Evolution	
  of	
  Design	
  in	
  Singapore
Focus
Before 1995
Industrial	
  Design
Architectural,	
  Industrial	...
Employment	
  in	
  Design	
  Sector
Region 1
0 12500 25000 37500 50000
2000
2005
2008
Year
25,000
33,000
41,600
Employmen...
How	
  is	
  our	
  Design	
  Sector	
  segregated?
31%
26%
3%
40%
Place	
  Making
Environmental	
  Design
Object	
  Makin...
Where	
  is	
  the	
  UX	
  Work?
Logistics
Technology
Telecommunications
Service	
  Industry
Public	
  Sector
Banking
What	
  are	
  the	
  types	
  of	
  UX	
  work?
Consistent	
  demand	
  on	
  UX	
  expertise	
  for:
‣Corporate,	
  eCom...
What	
  are	
  the	
  types	
  of	
  UX	
  work?
Rapid	
  Growth	
  on	
  the	
  demand	
  for	
  better	
  user	
  experi...
What	
  are	
  the	
  types	
  of	
  UX	
  work?
Gradual	
  interest	
  for	
  various	
  industry	
  sectors	
  on:
‣Reta...
What	
  are	
  the	
  types	
  of	
  UX	
  work?
Unsure	
  on	
  the	
  demand	
  for	
  Paid	
  Workshops	
  on	
  UX	
  ...
It’s	
  not	
  about	
  	
  
Yours	
  vs	
  Mine	
  event
UX IN ASIA
11
User Friendly China
9
UX Taiwan Summit
6
UXSG Conference
5
HCD Net Japan
2
UX Hong Kong
Month
UXPA ASIA TEAM
Jill Shih
(Taiwan)
Raven Chai
(Singapore)
Jason Huang
(China)
Michael Lai
(Hong Kong)
Daniel Szuc
(Hong Kon...
Connec&ng	
  with	
  Local	
  UX	
  Communi&es
Conduct	
  knowledge	
  exchange	
   Provide	
  pla6orm	
  to	
  connect
Co...
Concept	
  &	
  Model	
  of	
  UXPA	
  Asia
Role	
  of	
  UXPA	
  Asia
A	
  bridge	
  to	
  connect	
  the	
  local	
  
co...
Adapt Global Best Practices
for Local Context
Think Globally Connect Locally
WHAT’S NEXT?
Let’s Start a Dialogue
1ST SPEAKER
SPEAKERS PROFILE
2ND SPEAKER
SPEAKERS PROFILE
TEA BREAK
PRIZE WINNERS
OUR PRIZE WINNERS
Very First ticket holder 19 Mar 2013 Leila MinHua Chow XM Asia Singapore
Last ticket holder during
Early...
OUR PRIZE WINNERS
#1 local ticket holder 27 Mar 2013 Samantha Lorraine Chan Freelance Singapore
#2 local ticket holder 1 A...
TOP 3 PRIZES
Most number of registrations from an
organisation outside of Singapore
9 tickets on 23 Apr 2013 Bit Santos Su...
3RD SPEAKER
SPEAKERS PROFILE
4TH SPEAKER
SPEAKERS PROFILE
DON’T WORRY
A LOCAL STORY TO SHARE
GIFTS FOR SPEAKERS
GROUP PHOTOSHOOT
LUNCH GROUPING
UXSG Conference 2013 Welcome
UXSG Conference 2013 Welcome
UXSG Conference 2013 Welcome
UXSG Conference 2013 Welcome
UXSG Conference 2013 Welcome
UXSG Conference 2013 Welcome
UXSG Conference 2013 Welcome
UXSG Conference 2013 Welcome
UXSG Conference 2013 Welcome
Upcoming SlideShare
Loading in...5
×

UXSG Conference 2013 Welcome

587

Published on

Welcome presentation deck for UXSG Conference 2013

Published in: Design, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
587
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
14
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

UXSG Conference 2013 Welcome

  1. 1. Welcome Photo of Singapore skyline courtesy of John Heng
  2. 2. INTRODUCTION
  3. 3. We are a group of professionals who are passionate about User Experience Design, and dedicate our personal time to contribute the community. VOLUNTEER TEAM Raven Chai Founder & Principal Consultant, UX Consulting Hong Khai Seng User Experience Designer & Educator, Republic Polytechnic Shah Widjaja Founder & Principal Consultant, Nmbl Consulting Thye Chuan Tan Web Designer, Independent Freelancer Wei Meng Lee Web Developer, Tinkerbox Studios Pte Ltd Lim Chee Koon Lecturer & Course Manager, Temasek Polytechnic Michael Ong Mobile & UX Lead, iProperty Group Wang Kaisen AVP, Group Customer Experience, OCBC
  4. 4. UXSG is community initiative to create a platform to connect UX professionals across disciplines and cultures. It is a platform made for and by UX professionals to foster stronger professional collaborations and personal friendships. ABOUT US
  5. 5. Create the first UX Conference in Singapore • To connect UX professionals across disciplines and cultures • To establish links to other professional networks • To foster professional and personal relationships OBJECTIVES Values Openness Embrace Alteration Diversity
  6. 6. By organising this conference, we hope to achieve the following outcome: • Raise not only the awareness, but the standard of the design practices in Singapore by exposing attendees to world-class UX practitioners with their presentations and workshops. • To help Singapore as a country to establish presence among the global UX conferences as part of the global movement. • Provide an opportunity for product managers, designers, senior executives and startups to tap on global experts to drive product & service innovation. OUTCOME
  7. 7. LOGISTICS
  8. 8. CONFERENCE VENUE PRESENTATIONS WORKSHOPS
  9. 9. THE STAR GALLERY
  10. 10. WIFI
  11. 11. NETWORKING Our maiden attempt to help attendees connect with each other easily
  12. 12. WIFI /groups/uxsingapore/ @uxsingapore | #uxsg /groups/uxsingapore
  13. 13. WIFI Refrain from using the following applications:
  14. 14. COLLABORATION Someone threw us an idea... Is collaborative notes taking in conferences a possibility? Are people willing to share their notes selflessly? If yes to both questions, can this activity occurs organically?
  15. 15. LUNCH EXPERIENCE Choose your grouping for both day
  16. 16. THIS EVENT IS ONLY POSSIBLE BECAUSE OF...
  17. 17. OUR SPEAKERS
  18. 18. SPONSORS Enjoy 20% discount: UXSG
  19. 19. SPONSORS Interactive Poster Booth
  20. 20. SPONSORS Demo Booth + 3 free
  21. 21. SPONSORS Demo Booth + 100 free credits
  22. 22. SPONSORS Demo Booth on Eye Tracker
  23. 23. PARTNERS
  24. 24. TOTAL ATTENDEES: 275 1%3% 3% 5% 17% 71% South / East Asia Oceania Europe North America Southeast Asia Singapore
  25. 25. WHERE THEY ARE FROM Singapore Southeast Asia Singapore 196 Malaysia 18 Indonesia 10 Philippines 18 China 4 Hong Kong 4 Taiwan 2 Japan 2 India 2 United States 4 Australia 6 New Zealand 2 United Kingdom 3 Ukraine 3 Netherlands 1
  26. 26. Day 1 - Collaboration through Diversity • Our key message is to encourage people to learn to work with others, respect others’ professions, be collaborative for the greater good. • Likewise, we hope our sponsors & partners demonstrate similar values towards their competitors and refrain from “hard-selling” products or services. Day 2 - Bridging Insights into Design • Our key message is to advocate organisations and practitioners to make effort to extract customer insights to drive key design decisions. • As organiser, we hope to understand the attendees’ needs and goals for attending UXSG conference through the interactions and dialogue (conference mobile app, surveys, informal discussion, lunch-time sharing etc) CONFERENCE THEMES
  27. 27. COLLABORATION THROUGH DIVERSITY
  28. 28. COLLABORATION THROUGH DIVERSITY
  29. 29. BRIDGING INSIGHTS INTO DESIGN
  30. 30. BRIDGING INSIGHTS INTO DESIGN
  31. 31. WORKSHOP VENUE
  32. 32. AFTER CONFERENCE DRINKS 27 & 28 June Morganfield’s Morganfield's™ combines two of life's great passions: music and food. Inspired by the coming together of soulful blues music and traditional American barbeque.
  33. 33. 1ST SPEAKER
  34. 34. Welcome Back Photo of Singapore skyline courtesy of John Heng
  35. 35. WE ARE LEARNING • Adjusted  the  seats  -­‐  Thank  you  The  Star  team  :) • Hiccups  with  one  of  the  lunch  groupings • Sitting  with  your  colleagues  during  lunch,  what??? • Signage  for  workshop  studio  rooms • Charging  station  at  the  back  row • Why  we  don’t  allow  to  swap  conference  pass? • (No)  Exchange  of  your  workshop  selections • Be  patient  with  our  student  volunteers
  36. 36. UXSG VOLUNTEERS THANK YOU!!!
  37. 37. EXHIBITION BOOTHS
  38. 38. MICHAEL - YOUR COFFEE ROCKS!
  39. 39. THE BEST WIFI PEOPLE IN TOWN
  40. 40. BART
  41. 41. MY SISTER & BEST FRIEND IS AMONG YOU GUYS!
  42. 42. UX  in  Singapore?
  43. 43. Background 712.4 sq km 5 million residents Average Temperature = 31.9 °C Tropical  weather  all  year  round, and  the  island  is  crowded  with  people
  44. 44. Economy  Focus To  turn  Singapore  into  a  leading  centre  for   contemporary  design  in  Asia. Extracts  from  of4icial  report,  The  “Design  Singapore”  Initiative
  45. 45. Singapore’s  Vision “A  global  cultural  and  business  hub  for  the  design   of  products,  content,  and  services,  where  design   consciousness  and  creativity  permeated  all  aspects   of  work,  home  and  recreation”.
  46. 46. Slide 51 Evolution  of  Design  in  Singapore Focus Before 1995 Industrial  Design Architectural,  Industrial   Design,  Product   Manufacturing 2001 Web  Programming Programming, Graphic  Design, Interactive  Web 2007 Usability  Engineering Testing, Evaluation 2012 Experience  Design Multi-­‐Channel   Design Interaction   Design Service  Design
  47. 47. Employment  in  Design  Sector Region 1 0 12500 25000 37500 50000 2000 2005 2008 Year 25,000 33,000 41,600 Employment  by  the  Design  sector  has  been  growing  at  6.9%  per  annum,   which  is  higher  than  the  national  growth  of  4.2% Extracts  from  “Strategic  Blueprint  of  the  DesignSingapore  Initiative”  
  48. 48. How  is  our  Design  Sector  segregated? 31% 26% 3% 40% Place  Making Environmental  Design Object  Making Industrial,  Product, Fashion  Design Image  Making Visual  Communication   Design Software  Design Web,  Mobile  and   Applications Extracts  from  “Strategic  Blueprint  of  the  DesignSingapore  Initiative”  
  49. 49. Where  is  the  UX  Work? Logistics Technology Telecommunications Service  Industry Public  Sector Banking
  50. 50. What  are  the  types  of  UX  work? Consistent  demand  on  UX  expertise  for: ‣Corporate,  eCommerce,  Transactional  Websites  and  Intranets
  51. 51. What  are  the  types  of  UX  work? Rapid  Growth  on  the  demand  for  better  user  experience  for  Mobile  Apps The  genuine  opportunities  are  good,  useful  B2B  mobile  apps   but  not  many  people  are  doing  that  at  the  moment.
  52. 52. What  are  the  types  of  UX  work? Gradual  interest  for  various  industry  sectors  on: ‣Retail  Experience  and  Service  Design
  53. 53. What  are  the  types  of  UX  work? Unsure  on  the  demand  for  Paid  Workshops  on  UX  topics Many  designers  seems  to  think  that  everything  can  be  self-­‐learned,   why  bother  pay  to  learn  from  someone  else... ?
  54. 54. It’s  not  about     Yours  vs  Mine  event
  55. 55. UX IN ASIA 11 User Friendly China 9 UX Taiwan Summit 6 UXSG Conference 5 HCD Net Japan 2 UX Hong Kong Month
  56. 56. UXPA ASIA TEAM Jill Shih (Taiwan) Raven Chai (Singapore) Jason Huang (China) Michael Lai (Hong Kong) Daniel Szuc (Hong Kong) Li Yu-Hsiu (Taiwan) Hsin Eu (Taiwan) Toyohiro Kanayama (Japan) Masaaki Kurosu (Japan) Josephine Wong (Hong Kong) Noriko Osaka (Japan) Richard Tsai (Taiwan)
  57. 57. Connec&ng  with  Local  UX  Communi&es Conduct  knowledge  exchange   Provide  pla6orm  to  connect Connected  -­‐-­‐> China Hong  Kong Japan Taiwan Singapore Mul:ple  Local  Communi:es, but  yet  to  connect Korea Vietnam Signs  of  a  growing   community  locally India Thailand Philippines Malaysia Indonesia -­‐-­‐> -­‐-­‐>
  58. 58. Concept  &  Model  of  UXPA  Asia Role  of  UXPA  Asia A  bridge  to  connect  the  local   communi2es  in  Asia Facilitate  &  Support Local  UX   Communi:es Industrial  &   Domains Business   Organisa:ons Academia Government  &   Poli:cs Share  &  Collaborate Mentor  &  Innovate Standards  &  Guidelines Influence  &  Change
  59. 59. Adapt Global Best Practices for Local Context Think Globally Connect Locally
  60. 60. WHAT’S NEXT? Let’s Start a Dialogue
  61. 61. 1ST SPEAKER
  62. 62. SPEAKERS PROFILE
  63. 63. 2ND SPEAKER
  64. 64. SPEAKERS PROFILE
  65. 65. TEA BREAK
  66. 66. PRIZE WINNERS
  67. 67. OUR PRIZE WINNERS Very First ticket holder 19 Mar 2013 Leila MinHua Chow XM Asia Singapore Last ticket holder during Early Bird Sales 30 Apr 2013 at 23:49 hrs Yogesh Tadwalkar Mind Lens Singapore Most number of group registrations 8 tickets Rodney John de Souza NCS Pte Ltd Singapore First ticket holder during Regular Ticket Sales 8 May 2013 Nathan Raward Appliances Online Malaysia Very Last ticket holder 17 Jun 2013 at 23:09 hrs Erich Christian Elkins Temasek Polytechnic Philippines Attendee(s) who travelled the furthest 29 Apr 2013 Anna Voloshyna KoloGlobal Taiwan + 5 Free Testing Credits 1 Free Book
  68. 68. OUR PRIZE WINNERS #1 local ticket holder 27 Mar 2013 Samantha Lorraine Chan Freelance Singapore #2 local ticket holder 1 Apr 2013 Linus Lim URA Singapore #3 local ticket holder 3 Apr 2013 Anton Korshunov Expedia Singapore #1 overseas ticket holder 29 Mar 2013 Suzen Lim Air Asia Malaysia #2 overseas ticket holder 3 Apr 2013 Brian Sahagun Chikka Philippines Inc. Philippines #3 overseas ticket holder 8 Apr 2013 Eileen Tsai Taiwan Design Center Taiwan + 5 Free Testing Credits 1 Free Book
  69. 69. TOP 3 PRIZES Most number of registrations from an organisation outside of Singapore 9 tickets on 23 Apr 2013 Bit Santos Sulit.com.ph Philippines Most number of registrations from an organisation since sales started 15 tickets since 24 Apr 2013 Jonathan Lee IDA Singapore The First group ticket purchase 5 tickets on 7 May 2013 Kiat Lim Pixel & Onion Singapore + 5 Free Testing Credits 1 Free Book +
  70. 70. 3RD SPEAKER
  71. 71. SPEAKERS PROFILE
  72. 72. 4TH SPEAKER
  73. 73. SPEAKERS PROFILE
  74. 74. DON’T WORRY
  75. 75. A LOCAL STORY TO SHARE
  76. 76. GIFTS FOR SPEAKERS
  77. 77. GROUP PHOTOSHOOT
  78. 78. LUNCH GROUPING
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×