How Startups May Build Your UX Competencies
Hire or Just a Myth?

RAVEN CHAI

Principal Consultant,
UX Consulting
Startupz...
INTRODUCTION
About Myself

•

Engineer	
  »	
  Animator	
  »	
  Technologist	
  »	
  UX	
  Designer

•

Founded	
  UX	
  Consulting	
  ...
What I do for a living?
Public	
  Sector

Private	
  Sector

@ravenchai
What I hope to achieve today?

•

Share my observations on startups’ pain points

•

Debunking UX Myths

•

Hiring situati...
THESE ARE MY PERSONAL
OPINIONS, EXPERIENCES
AND LEARNINGS ABOUT
CULTURE CHANGE.
@ravenchai
I MIGHT BE WRONG.
YOU MIGHT DISAGREE.
IT’S PERFECTLY OK!
@ravenchai
@ravenchai
Lean	
  UX

Metrics-­‐Driven	
  Design/Research

SHIPPING	
  IS	
  ONLY	
  
THE	
  BEGINNING
The	
  Value	
  of	
  the	
  Minimum	
  Viable	
  Product
The	
  bare	
  feature	
  set	
  needed	
  to	
  prove	
  out	
 ...
MINI-EXERCISE
What are your pain points or needs with
regard to design / UX / product?
MY OBSERVATIONS
These are the common questions I usually heard

“Do you have any UX/UI designers to recommend at $100
per day?”
“Need some...
Some dialogues I had with Startups

I	
  think	
  this	
  idea	
  
will	
  change	
  the	
  
world,	
  super	
  
excited	
...
“So,	
  who	
  are	
  your	
  intended	
  users	
  (or	
  customers)	
  for	
  
the	
  app	
  you	
  are	
  designing	
  f...
“How	
  do	
  you	
  come	
  about	
  building	
  this	
  app	
  in	
  the	
  6irst	
  place?”
“I	
  6ind	
  it	
  frustra...
“I	
  have	
  built	
  a	
  list	
  of	
  great	
  features	
  but	
  I	
  (or	
  my	
  investor)	
  
feel	
  that	
  the	...
Dear	
  VCs,	
  these	
  slides	
  are	
  specially	
  for	
  you	
  :)

hHp://whitneyhess.com/blog/2012/08/25/if-­‐vcs-­‐...
hHp://whitneyhess.com/blog/2012/08/25/if-­‐vcs-­‐understood-­‐ux/
Companies like Apple are making design impossible for
startups to ignore. Startups like Path, Airbnb, Square,
and Massive ...
hHp://startupsthisishowdesignworks.com/
Relationship - UX is not UI

UI

UX

hHp://www.kickerstudio.com/blog/2008/12/the-­‐disciplines-­‐of-­‐user-­‐experience/
UX
UI

Em
oti
ona
l

how	
  people	
  feels	
  while	
  they	
  
do	
  certain	
  things

Tec
hn
ica
l

what	
  people	
  ...
HIRING SITUATION
Different roles of “designers”
MINI-RESEARCH
Let’s look at the kind of job openings out there?
Singapore Listing
Singapore Listing
Singapore Listing
Singapore Listing
Singapore Listing
Singapore Listing
Singapore Listing
Indonesia Listing
Hong Kong Listing
US Listing
US Listing
UK Listing
UK Listing
Australia Listing
Australia Listing
Google Job Opening
Google Job Opening
Silicon Valley Job Opening
Silicon Valley Job Opening
Silicon Valley Article
Danger sign: UX Team of One
Startups - you are looking for a UX rockstar that never exist
BUILDING UX
COMPETENCIES
1

Hire	
  an	
  agency
2

Build	
  an	
  internal	
  team
3

Bring	
  in	
  a	
  “full-­‐time”	
  agency	
  team	
  for	
  
X	
  no.	
  of	
  months
4

Ux	
  Team	
  as	
  the	
  “Internal	
  Agency”	
  
(only	
  if	
  your	
  startup	
  has	
  grown	
  to	
  multiple	
 ...
Regional Conferences

User	
  Friendly	
  China

UX	
  Taiwan

UX	
  Singapore

UX	
  Hong	
  Kong

UX	
  Malaysia
Local Community Platforms

Agile	
  Singapore

IxDA	
  Singapore	
  chapter

SLSC

UXSG	
  Meetup

Design	
  Singapore	
  ...
Recommended Books
Online UX Web Resources

UIE	
  Blog
UX	
  Booth

Smashing	
  Magazine

Fast	
  Company

Johnny	
  Holland

UX	
  Matters
Government Grants
Design	
  for	
  Business	
  Innovation	
  Grant

Innovation	
  Capability	
  Voucher	
  (ICV)

Design	
...
Let’s	
  Start	
  a	
  Dialogue
RAVEN CHAI
Email:	
  raven@uxconsulting.com.sg
Twitter:	
  @ravenchai
Publications	
  /	
  Featured	
  in:
http://www.slid...
How Startups May Build Your UX Competencies - Hire or Just a Myth?
How Startups May Build Your UX Competencies - Hire or Just a Myth?
How Startups May Build Your UX Competencies - Hire or Just a Myth?
How Startups May Build Your UX Competencies - Hire or Just a Myth?
How Startups May Build Your UX Competencies - Hire or Just a Myth?
How Startups May Build Your UX Competencies - Hire or Just a Myth?
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How Startups May Build Your UX Competencies - Hire or Just a Myth?

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UX, Consulting, Startup, Job, Asia, Hire, Competencies, Singapore, Microsoft, Presentation, Event

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How Startups May Build Your UX Competencies - Hire or Just a Myth?

  1. 1. How Startups May Build Your UX Competencies Hire or Just a Myth? RAVEN CHAI Principal Consultant, UX Consulting Startupz Job Fair Singapore 2013 14 November 2013
  2. 2. INTRODUCTION
  3. 3. About Myself • Engineer  »  Animator  »  Technologist  »  UX  Designer • Founded  UX  Consulting  in  2008  in  Singapore • Love  any  type  of  sports,  except  golf • A  foodie  and  will  continue  to  be  one • A  lifelong  Liverpool  FC  and  Roger  Federer  fan User   Experience   Professional   Associa2on  -­‐   Asia  Region,  Leadership  Team Founder  of  UXSG  Community Administrate  grants  under  SPRING  Singapore @ravenchai 3
  4. 4. What I do for a living? Public  Sector Private  Sector @ravenchai
  5. 5. What I hope to achieve today? • Share my observations on startups’ pain points • Debunking UX Myths • Hiring situation • Building competencies • Start a dialogue @ravenchai
  6. 6. THESE ARE MY PERSONAL OPINIONS, EXPERIENCES AND LEARNINGS ABOUT CULTURE CHANGE. @ravenchai
  7. 7. I MIGHT BE WRONG. YOU MIGHT DISAGREE. IT’S PERFECTLY OK! @ravenchai
  8. 8. @ravenchai
  9. 9. Lean  UX Metrics-­‐Driven  Design/Research SHIPPING  IS  ONLY   THE  BEGINNING
  10. 10. The  Value  of  the  Minimum  Viable  Product The  bare  feature  set  needed  to  prove  out  a  hypothesis Source:  Ar*cle  from  Jeff  Gothelf,  Mar  07,  2011:  Lean  UX:  Ge>ng  Out  Of  The  Deliverables  Business hHp://i-­‐cdn.apartmenHherapy.com/uimages/re-­‐nest/plane12609.jpg
  11. 11. MINI-EXERCISE What are your pain points or needs with regard to design / UX / product?
  12. 12. MY OBSERVATIONS
  13. 13. These are the common questions I usually heard “Do you have any UX/UI designers to recommend at $100 per day?” “Need someone to make my product’s UI pretty urgently” “I need to improve the UX of my product badly, make the buttons more intuitively and appealing for end users? @ravenchai
  14. 14. Some dialogues I had with Startups I  think  this  idea   will  change  the   world,  super   excited  about  it!
  15. 15. “So,  who  are  your  intended  users  (or  customers)  for   the  app  you  are  designing  for?” “Everyone  I  have  just  mentioned  a  while  ago.  Furthermore,  I  believe  people   from  here  +  there  will  Kind  it  attractive  too,  we  can  extend  the  modules  to  do   this  and  that  too” “Really?!?  Basically  you  don’t  even  know  what   speci9ic  problems  you  are  trying  to  solve”
  16. 16. “How  do  you  come  about  building  this  app  in  the  6irst  place?” “I  6ind  it  frustrated  or  inef6icient  to  do  certain  things,  I  believe  I  can  solve  the   problem  better  through  my  idea.  I’m  the  best  user  after  all,  isn’t  it?” “Great,  so  who  else  have  you  validated  your  ideas  with?” “Myself,  ...  and  a  couple  of  my  friends,  they  said  the  idea  is  cool!” “Err.....  you  mean  everyone  else  behaves  exactly  like  you???”
  17. 17. “I  have  built  a  list  of  great  features  but  I  (or  my  investor)   feel  that  the  user  experience  is  not  good” “In  what  way  you  6ind  the  user   experience  is  not  good?” Why the UX of my app is not good? “The  UI  is  not  sleek  enough,  I  need  to  make  it  more  beautiful  and  attractive  -­‐   perhaps  by  adding  a  couple  of  nice  icons  here  and  there...” “I  see,  your  de9inition  of  good  user  experience  =  better  user  interface,   no  wonder  the  user  experience  of  your  app  sucks...”
  18. 18. Dear  VCs,  these  slides  are  specially  for  you  :) hHp://whitneyhess.com/blog/2012/08/25/if-­‐vcs-­‐understood-­‐ux/
  19. 19. hHp://whitneyhess.com/blog/2012/08/25/if-­‐vcs-­‐understood-­‐ux/
  20. 20. Companies like Apple are making design impossible for startups to ignore. Startups like Path, Airbnb, Square, and Massive Health have design at the core of their business, and they're doing phenomenal work. But what is ‘design’ actually? Is it a logo? A Wordpress theme? An innovative UI? hHp://startupsthisishowdesignworks.com/
  21. 21. hHp://startupsthisishowdesignworks.com/
  22. 22. Relationship - UX is not UI UI UX hHp://www.kickerstudio.com/blog/2008/12/the-­‐disciplines-­‐of-­‐user-­‐experience/
  23. 23. UX UI Em oti ona l how  people  feels  while  they   do  certain  things Tec hn ica l what  people  use  to  interact   with  the  product
  24. 24. HIRING SITUATION
  25. 25. Different roles of “designers”
  26. 26. MINI-RESEARCH Let’s look at the kind of job openings out there?
  27. 27. Singapore Listing
  28. 28. Singapore Listing
  29. 29. Singapore Listing
  30. 30. Singapore Listing
  31. 31. Singapore Listing
  32. 32. Singapore Listing
  33. 33. Singapore Listing
  34. 34. Indonesia Listing
  35. 35. Hong Kong Listing
  36. 36. US Listing
  37. 37. US Listing
  38. 38. UK Listing
  39. 39. UK Listing
  40. 40. Australia Listing
  41. 41. Australia Listing
  42. 42. Google Job Opening
  43. 43. Google Job Opening
  44. 44. Silicon Valley Job Opening
  45. 45. Silicon Valley Job Opening
  46. 46. Silicon Valley Article
  47. 47. Danger sign: UX Team of One
  48. 48. Startups - you are looking for a UX rockstar that never exist
  49. 49. BUILDING UX COMPETENCIES
  50. 50. 1 Hire  an  agency
  51. 51. 2 Build  an  internal  team
  52. 52. 3 Bring  in  a  “full-­‐time”  agency  team  for   X  no.  of  months
  53. 53. 4 Ux  Team  as  the  “Internal  Agency”   (only  if  your  startup  has  grown  to  multiple  products)
  54. 54. Regional Conferences User  Friendly  China UX  Taiwan UX  Singapore UX  Hong  Kong UX  Malaysia
  55. 55. Local Community Platforms Agile  Singapore IxDA  Singapore  chapter SLSC UXSG  Meetup Design  Singapore  Council
  56. 56. Recommended Books
  57. 57. Online UX Web Resources UIE  Blog UX  Booth Smashing  Magazine Fast  Company Johnny  Holland UX  Matters
  58. 58. Government Grants Design  for  Business  Innovation  Grant Innovation  Capability  Voucher  (ICV) Design  Engage  Programme
  59. 59. Let’s  Start  a  Dialogue
  60. 60. RAVEN CHAI Email:  raven@uxconsulting.com.sg Twitter:  @ravenchai Publications  /  Featured  in: http://www.slideshare.net/uxconsulting http://www.uxconsulting.com.sg/articles
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