How Startups May Build Your UX Competencies - Hire or Just a Myth?

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How Startups May Build Your UX Competencies - Hire or Just a Myth?

  1. 1. How Startups May Build Your UX Competencies Hire or Just a Myth? RAVEN CHAI Principal Consultant, UX Consulting Startupz Job Fair Singapore 2013 14 November 2013
  2. 2. INTRODUCTION
  3. 3. About Myself • Engineer  »  Animator  »  Technologist  »  UX  Designer • Founded  UX  Consulting  in  2008  in  Singapore • Love  any  type  of  sports,  except  golf • A  foodie  and  will  continue  to  be  one • A  lifelong  Liverpool  FC  and  Roger  Federer  fan User   Experience   Professional   Associa2on  -­‐   Asia  Region,  Leadership  Team Founder  of  UXSG  Community Administrate  grants  under  SPRING  Singapore @ravenchai 3
  4. 4. What I do for a living? Public  Sector Private  Sector @ravenchai
  5. 5. What I hope to achieve today? • Share my observations on startups’ pain points • Debunking UX Myths • Hiring situation • Building competencies • Start a dialogue @ravenchai
  6. 6. THESE ARE MY PERSONAL OPINIONS, EXPERIENCES AND LEARNINGS ABOUT CULTURE CHANGE. @ravenchai
  7. 7. I MIGHT BE WRONG. YOU MIGHT DISAGREE. IT’S PERFECTLY OK! @ravenchai
  8. 8. @ravenchai
  9. 9. Lean  UX Metrics-­‐Driven  Design/Research SHIPPING  IS  ONLY   THE  BEGINNING
  10. 10. The  Value  of  the  Minimum  Viable  Product The  bare  feature  set  needed  to  prove  out  a  hypothesis Source:  Ar*cle  from  Jeff  Gothelf,  Mar  07,  2011:  Lean  UX:  Ge>ng  Out  Of  The  Deliverables  Business hHp://i-­‐cdn.apartmenHherapy.com/uimages/re-­‐nest/plane12609.jpg
  11. 11. MINI-EXERCISE What are your pain points or needs with regard to design / UX / product?
  12. 12. MY OBSERVATIONS
  13. 13. These are the common questions I usually heard “Do you have any UX/UI designers to recommend at $100 per day?” “Need someone to make my product’s UI pretty urgently” “I need to improve the UX of my product badly, make the buttons more intuitively and appealing for end users? @ravenchai
  14. 14. Some dialogues I had with Startups I  think  this  idea   will  change  the   world,  super   excited  about  it!
  15. 15. “So,  who  are  your  intended  users  (or  customers)  for   the  app  you  are  designing  for?” “Everyone  I  have  just  mentioned  a  while  ago.  Furthermore,  I  believe  people   from  here  +  there  will  Kind  it  attractive  too,  we  can  extend  the  modules  to  do   this  and  that  too” “Really?!?  Basically  you  don’t  even  know  what   speci9ic  problems  you  are  trying  to  solve”
  16. 16. “How  do  you  come  about  building  this  app  in  the  6irst  place?” “I  6ind  it  frustrated  or  inef6icient  to  do  certain  things,  I  believe  I  can  solve  the   problem  better  through  my  idea.  I’m  the  best  user  after  all,  isn’t  it?” “Great,  so  who  else  have  you  validated  your  ideas  with?” “Myself,  ...  and  a  couple  of  my  friends,  they  said  the  idea  is  cool!” “Err.....  you  mean  everyone  else  behaves  exactly  like  you???”
  17. 17. “I  have  built  a  list  of  great  features  but  I  (or  my  investor)   feel  that  the  user  experience  is  not  good” “In  what  way  you  6ind  the  user   experience  is  not  good?” Why the UX of my app is not good? “The  UI  is  not  sleek  enough,  I  need  to  make  it  more  beautiful  and  attractive  -­‐   perhaps  by  adding  a  couple  of  nice  icons  here  and  there...” “I  see,  your  de9inition  of  good  user  experience  =  better  user  interface,   no  wonder  the  user  experience  of  your  app  sucks...”
  18. 18. Dear  VCs,  these  slides  are  specially  for  you  :) hHp://whitneyhess.com/blog/2012/08/25/if-­‐vcs-­‐understood-­‐ux/
  19. 19. hHp://whitneyhess.com/blog/2012/08/25/if-­‐vcs-­‐understood-­‐ux/
  20. 20. Companies like Apple are making design impossible for startups to ignore. Startups like Path, Airbnb, Square, and Massive Health have design at the core of their business, and they're doing phenomenal work. But what is ‘design’ actually? Is it a logo? A Wordpress theme? An innovative UI? hHp://startupsthisishowdesignworks.com/
  21. 21. hHp://startupsthisishowdesignworks.com/
  22. 22. Relationship - UX is not UI UI UX hHp://www.kickerstudio.com/blog/2008/12/the-­‐disciplines-­‐of-­‐user-­‐experience/
  23. 23. UX UI Em oti ona l how  people  feels  while  they   do  certain  things Tec hn ica l what  people  use  to  interact   with  the  product
  24. 24. HIRING SITUATION
  25. 25. Different roles of “designers”
  26. 26. MINI-RESEARCH Let’s look at the kind of job openings out there?
  27. 27. Singapore Listing
  28. 28. Singapore Listing
  29. 29. Singapore Listing
  30. 30. Singapore Listing
  31. 31. Singapore Listing
  32. 32. Singapore Listing
  33. 33. Singapore Listing
  34. 34. Indonesia Listing
  35. 35. Hong Kong Listing
  36. 36. US Listing
  37. 37. US Listing
  38. 38. UK Listing
  39. 39. UK Listing
  40. 40. Australia Listing
  41. 41. Australia Listing
  42. 42. Google Job Opening
  43. 43. Google Job Opening
  44. 44. Silicon Valley Job Opening
  45. 45. Silicon Valley Job Opening
  46. 46. Silicon Valley Article
  47. 47. Danger sign: UX Team of One
  48. 48. Startups - you are looking for a UX rockstar that never exist
  49. 49. BUILDING UX COMPETENCIES
  50. 50. 1 Hire  an  agency
  51. 51. 2 Build  an  internal  team
  52. 52. 3 Bring  in  a  “full-­‐time”  agency  team  for   X  no.  of  months
  53. 53. 4 Ux  Team  as  the  “Internal  Agency”   (only  if  your  startup  has  grown  to  multiple  products)
  54. 54. Regional Conferences User  Friendly  China UX  Taiwan UX  Singapore UX  Hong  Kong UX  Malaysia
  55. 55. Local Community Platforms Agile  Singapore IxDA  Singapore  chapter SLSC UXSG  Meetup Design  Singapore  Council
  56. 56. Recommended Books
  57. 57. Online UX Web Resources UIE  Blog UX  Booth Smashing  Magazine Fast  Company Johnny  Holland UX  Matters
  58. 58. Government Grants Design  for  Business  Innovation  Grant Innovation  Capability  Voucher  (ICV) Design  Engage  Programme
  59. 59. Let’s  Start  a  Dialogue
  60. 60. RAVEN CHAI Email:  raven@uxconsulting.com.sg Twitter:  @ravenchai Publications  /  Featured  in: http://www.slideshare.net/uxconsulting http://www.uxconsulting.com.sg/articles

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