Uploaded on

The slides were presented in my workshop titled "Lean UX" in User Friendly China Conference 2012.

The slides were presented in my workshop titled "Lean UX" in User Friendly China Conference 2012.

More in: Design
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
2,682
On Slideshare
0
From Embeds
0
Number of Embeds
3

Actions

Shares
Downloads
78
Comments
0
Likes
20

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Lean UX Workshop: Building the right products through faster innovation and cross-functional collaboration精炼用户体验工作坊: 加快创新,跨职能联动,打造目标产品 工作坊:    2012年11月10日 蔡文强  Raven  Chai 创始人及首席咨询师 UX  Consulting 主要发起人 新加坡  UXSG  Group
  • 2. Ice  Breaker  Game Trading  Cards
  • 3. HOW TO PLAY• Use  5  minutes  to  create  you  personal  trading  card,  includes: • Draw  your  own  self-­‐portrait • Your  full  name  +  A  nickname • Your  email  address • One  thing  about  yourself  that  people  in  the  room  aren’t  likely  to  know • Your  favourite  past  time  /  hobbies• Pass  the  trading  card  around  in  no  particular  manner  or  order  (please  stand   up  and  move  around)• Read  the  card  you  are  holding,  ask  at  least  one  question  about  the  person• Keep  on  passing  the  card,  we’ll  stop  passing  after  5  minutes,  pass  me  your   cards• Make  sure  you  sit  with  someone  you  do  not  know  at  all  (on  both  sides)
  • 4. HOW THE TRADING CARDS MIGHT LOOK LIKE...
  • 5. About  Myself • Founded  UX  Consulting  in  2008 • Based  in  Singapore • Only  worked  with  clients  with  local   presence • Love  any  type  of  sports  -­‐  except  golf • A  foodie  and  will  continue  to  be  one • A  lifelong  Liverpool  FC                fan  and   will  always  be
  • 6. Founder & Principal ConsultantRAVEN CHAIDirector & Principal Consultant • 15   years   experience   as   a   technologist,   designer   and   user   experience  practitioner   • Lead  UX  consultant  for  SingTel  since  2008 • Formed  a  local  UX  Community  -­‐  UXSG User  Experience  Professional  Association  -­‐  Asia  Region,  Leadership  Team SingTel  End  User  Experience  Review  -­‐  Board  Member Mentorship  /  Partnership
  • 7. UX Consulting - What We DoDesign  Research  and  Service  Design  Methodology
  • 8. Some stuff I’m involved in... Public  Sector Private  Sector
  • 9. UX Singapore 2010 & 2011 Workshop
  • 10. User Friendly China 2011 Conference
  • 11. UX Hong Kong 2012 Conference
  • 12. What  do  you  hope  to  achieve  or   learn  from  this  workshop? Please  write  it  down  in  the  [lip  chart  paper  provided
  • 13. Workshop ObjectivesYoull  take  away  practical  skills  to  encourage: • Collaborative  team  design • Lean  user  research  techniques • Rapid  design  tactics  to  validate  assumptions • Minimize  the  waste  in  your  UX  activities • Have  fun  and  get  to  know  friends
  • 14. Agenda1. Introduction2. Lean  UX  Basics3. Case  Studies4. Part  1:  Validating  your  product  hypotheses  in  60  mins5. Part  2:  Raising  funds  from  investors  in  90  mins6. Concluding  Message  and  Re[lections
  • 15. LeanUXIt’s  not  lazy  UX,It’s  about  minimizing  waste  
  • 16. Before  we  even  talk  about  Lean  UX, What  is  UX  actually?
  • 17. You  may  have  seen  these  diagramshp://media.smashingmagazine.com/wp-­‐content/uploads/2010/09/01_user_experience_graphic.jpg hp://www.kickerstudio.com/blog/images/ux_disciplines_rev_big.jpg hp://konigi.com/files/konigi/images/what-­‐is-­‐ux.png hp://seman/cstudios.com/publica/ons/seman/cs/images/honeycombbig.jpg
  • 18. Relationship - UX is not UI UXUI h"p://www.kickerstudio.com/blog/2008/12/the-­‐disciplines-­‐of-­‐user-­‐experience/
  • 19. Em otiUX ona how  people  feels  while  they   l do  certain  things TecUI h nic what  people  use  to  interact   al with  the  product
  • 20. The  Big  Picture  of  User  ExperienceHow  much  do  you  understand  your   How  to  engage  your  users  posi/vely   users’  needs? with  your  design? USER  RESEARCH INTERACTION  DESIGN Eg.  Why  would  people  want  to  use  mobile  App   than  a  laptop  in  THEIR  situa/ons? VALUES How  do  you  know  your  design  is   How  to  code  your  apps  op$mally  and   effec$ve  and  appealing? efficiently? DESIGN  EVALUATION TECHNICAL  DEVELOPMENT
  • 21. What  does  the  word  “Lean  UX”  mean  to  you?
  • 22. “Lean  UX”  implies  that  less  UX  is  being  done. That  couldn’t  be  further  from  the  truth,  nor   is  it  something  we  should  encourage.Source:  ArAcle  from  Whitney  Hess,  Feb  27,  2011  -­‐  Why  I  detest  the  term  “Lean  UX”
  • 23. It’s  NOT  lazy  UX You  still  gonna  work  hard!!!Source:  ArAcle  from  Jeff  Gothelf,  Mar  07,  2011,  Lean  UX:  GeXng  Out  Of  The  Deliverables  Business h"p://notjustalive.files.wordpress.com/2010/12/lazy-­‐cat5.jpg
  • 24. It  is  NOT  Anti-­‐deliverable It  is  a  refocusing  of  UX  efforts  away  from  the  documentation   and  moves  towards  validating  product  hypothesesSource:  ArAcle  from  Jeff  Gothelf,  Mar  07,  2011,  Lean  UX:  GeXng  Out  Of  The  Deliverables  Business h"p://www.vuidesign.net/wp-­‐content/images/documentaAon.jpg
  • 25. It  is  NOT  design-­‐by-­‐committeeWho  needs  vision  when  you  have  meetings? h"p://www.joerib.com/wp-­‐content/uploads/design-­‐by-­‐commi"ee.jpg
  • 26. The  only  thing  being  removed  is  waste Minimizes  the  time  spent  heading  down  the  wrong  pathSource:  ArAcle  from  Jeff  Gothelf,  Mar  07,  2011,  Lean  UX:  GeXng  Out  Of  The  Deliverables  Business h"p://notjustalive.files.wordpress.com/2010/12/lazy-­‐cat5.jpg
  • 27. Prototype  communicates  everything The  fastest  way  between  you  and  your  customersSource:  ArAcle  from  Jeff  Gothelf,  Mar  07,  2011,  Lean  UX:  GeXng  Out  Of  The  Deliverables  Business h"p://xunyangixd.files.wordpress.com/2011/04/just-­‐the-­‐ux-­‐process-­‐large.jpg
  • 28. You  don’t  need  “The  Spec”  to  keep  control You  are  in  the  problem-­‐solving  business,  and  you  don’t  solve   problems  with  design  documentation.Source:  ArAcle  from  Jeff  Gothelf,  Mar  07,  2011,  Lean  UX:  GeXng  Out  Of  The  Deliverables  Business h"p://www.arcelormi"al.com/distribuAonsoluAons/repo/angelique/Corporate_picture_Document_Control_MR_RF.JPG
  • 29. If  you  spend  3  months  perfecting  a  design  only  to  [ind  out  it  fails  to   meet  customer  and/or  business  needs,  you’ve  just wasted  3  months  of  your  life,   not  to  mention  your  team’sSource:  www.jeffgothelf.com/blog
  • 30. Lean  UX Metrics-­‐Driven  Design/Research SHIPPING  IS  ONLY   THE  BEGINNING
  • 31. The  Value  of  the  Minimum  Viable  Product The  bare  feature  set  needed  to  prove  out  a  hypothesisSource:  ArAcle  from  Jeff  Gothelf,  Mar  07,  2011:  Lean  UX:  GeXng  Out  Of  The  Deliverables  Business h"p://i-­‐cdn.apartmen"herapy.com/uimages/re-­‐nest/plane12609.jpg
  • 32. Examples  of  Minimum  Viable  Product  (MVP)Started  with  a  boring  3  minute  video  in  2008  for  their  minimum  viable  product,  beta  wai/ng  list  jump  from   5,000  to  75,000  in  one  day  (Mar  2008) It  started  out  as  a  simple  WordPress  blog,  the   point.com  with  a  widget  that  used  AppleScript  to   send  PDFs  coupons  via  Mail.app Started  in  1984  with  a  single  Boeing  747  flying  a  single  route   (Gatwick  to  Newark  and  back).  As  they  got  the  Virgin  magic   working  and  debugged,  they  added  more  planes  and  more  routes.
  • 33. Same  principle  is  applicable  for  the  larger,  growing  Qirms  too! 2004 2007 2012 2009You  probably  won’t  fancy  the  1st  version  of  Facebook,   Despite  Basecamp’s  popularity,  the  team  keeps   but  it  started  to  address  user  needs  first improving  the  UX  and  usability  of  the  portal 29  Jun  2007 11  Jul  2008 8  Jun  2009 24  Jun  2010 7  October  2011
  • 34. Create half a product, not a half-assed product!
  • 35. How  Lean  UX  may  work  well?1. You are composed of small, goal-driven, cross-functional teams2. Features begin as hypotheses to be tested before heavy investment3. A feature starts as a minimum valuable feature, and then iterates4. Proof carries more weight than opinion5. The team talks to real customers on a regular basis, including in-person How  Lean  UX  may  not  work  well?     1. If your stakeholders requires formality to justify decisions 2. If you need to deal with legacy systems and require regular updates
  • 36. Lean UX is just UX. But UX isnt always Lean UX.Source:  ArAcle  from  Jared  M.  Spool,  Nov  30,  2011,  Is  There  Any  Meat  on  This  Lean  UX  Thing? h"p://www.kickerstudio.com/blog/images/ux.jpg
  • 37. Some dialogues I had with Startups I  think  this  idea   will  change  the   world,  super   excited  about  it!
  • 38. “So,  who  are  your  intended  users  (or  customers)  for  the  app  you  are  designing  for?” “Everyone  I  have  just  mentioned  a  while  ago.  Furthermore,  I  believe   people  from  here  +  there  will  Qind  it  attractive  too,  we  can  extend  the   modules  to  do  this  and  that  too”“Really?!?  Basically  you  don’t  even  know  what  speci9ic  problems  you  are  trying  to  solve”
  • 39. “How  do  you  come  about  building  this  app  in  the  Qirst  place?” “I  Qind  it  frustrated  or  inefQicient  to  do  certain  things,  I  believe  I  can  solve   the  problem  better  through  my  idea.  I’m  the  best  user  after  all,  isn’t  it?”“Great,  so  who  else  have  you  validated  your  ideas  with?” “Myself,  ...  and  a  couple  of  my  friends,  they  said  the  idea  is  cool!”“Err.....  you  mean  everyone  else  behaves  exactly  like  you???”
  • 40. “I  have  built  a  list  of  great  features  but  I  (or  my  investor)   feel  that  the  user  experience  is  not  good”“In  what  way  you  Qind  the  user  experience  is  not  good?” Why the UX of my app is not good? “The  UI  is  not  sleek  enough,  I  need  to  make  it  more  beautiful  and  attractive   -­  perhaps  by  adding  a  couple  of  nice  icons  here  and  there...”“I  see,  your  de9inition  of  good  user  experience  =  better  user  interface,  no  wonder  the  user  experience  of  your  app  sucks...”
  • 41. Agenda1. Introduction2. Lean  UX  Basics3. Case  Studies4. Part  1:  Validating  your  product  hypotheses  in  60  mins5. Part  2:  Raising  funds  from  investors  in  90  mins6. Concluding  Message  and  Re[lections
  • 42. Workshop  Activity  -­‐  Part  1Validating  your  product  hypotheses   in  60  mins
  • 43. Your Team’s Goal: Create a Minimum Viable Product (MVP) and launch it in 60 days!This  product  should  able  to  help  users  to  solve  speci[ic  problems  that  has  not  been  addressed  OR  addressed  poorly  in  the  current  market.This  product  can  be  a  website,  mobile  app  or  even  a  physical  retail  shop
  • 44. 1 choose 1 out of 4 problem statements below: (a)  Dining  and  Shopping (b)  Travel  and  Holidays(c)  Public  Transportation  /  Commuting (d)  Online  Dating
  • 45. 2 Identify core value propositionQuestions  you  need  to  ask  yourself:-­‐  What  is  the  problem  you  are  trying  to  solve  for  people?-­‐  Why  is  this  problem  not  solve  or  addressed  poorly?-­‐  How  can  your  idea  make  a  difference  from  existing  solution?
  • 46. 3 Conduct guerilla user research Get  out  of  the  building, Talk  to  strangers, Validate  product  hypotheses.
  • 47. 4 Sketch your prototype 1Know  your  audience   and  intent   2 Plan  a  liMle.   Prototype  the  rest. 3 You  can  draw, it’s  not  Mona  Lisa 4 -­‐  fake  it. 5If  you  can’t  make  it   Prototype  only  what   you  need 6 Prototype  early   and  oTen
  • 48. 5 Present product concept with peers critique2  minutes  to  present   3  minutes  for  your   product  concept peers  to  ask  ques$ons
  • 49. Agenda1. Introduction2. Lean  UX  Basics3. Case  Studies4. Part  1:  Validating  your  product  hypotheses  in  50  mins5. Part  2:  Raising  funds  from  investors  in  90  mins6. Concluding  Message  and  Re[lections
  • 50. Workshop  Activity  -­‐  Part  2Raising  funds  from  investors   in  90  mins
  • 51. 1 Modeling and Prototyping
  • 52. 2 Conduct guerilla user testing Get  out  of  the  building, Show  it  to  strangers, Validate  product  hypotheses.
  • 53. 3 Iterate your product further Don’t  be  afraid  to  change  your  product  idea.
  • 54. 4 Make a 5 mins product pitch More  $$$ Topics  you  should  cover,  if  possible • Key  value  proposi/ons • What  are  your  design  ra/onale? • How  will  you  market  the  product? • Users  acquisi/on  method • How  do  you  mone/ze? • How  much  money  do  you  need?
  • 55. Agenda1. Introduction2. Lean  UX  Basics3. Case  Studies4. Part  1:  Validating  your  product  hypotheses  in  50  mins5. Part  2:  Raising  funds  from  investors  in  90  mins6. Concluding  Message  and  Re[lections
  • 56. ReQlections  from  participants  on  what   you  have  learnt  in  this  workshop
  • 57. Workshop  Resources  -­‐  Part  3Design  Principles
  • 58. If my target audience is EVERYONE,then I’m designing for NO ONE!
  • 59. A  “user-­friendly”  UI  =  Good  UX
  • 60. Design is an evolving process!
  • 61. Create quantitative goals,Be specific about these goals!
  • 62. Get creative in your approach,Many ways to solve the same problem!
  • 63. Be Compelling, Not Overwhelming
  • 64. Test... Test... and Test...Tweak your design base on facts
  • 65. Leave a good impression to your customers,Build the product as if it is for your friends
  • 66. Put  yourself  in  customers’  shoes  and  ask  the  vital  ques/on“When is the last time you feel good about using an app as a user, remember it and do the same to your customers”
  • 67. Recommended Books
  • 68. Online UX Web Resources UIE  Blog UX  BoothSmashing  Magazine Fast  Company Johnny  Holland UX  Matters
  • 69. Raven  ChaiEmail:  raven@uxconsulting.com.sg Twitter:  @ravenchai