iAxil Lunch Talk - Lean UX


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User experience is vital, and the word "design" seems to be a buzz word and a magical pill to elevate products or services - all thanks to global success and publicity of Apple. Organisations in Asia will benefit by grasping the essence of user experience and design research. Lean UX evolved from well-understood UX practices, to conduct UX in a much leaner and cost effective way. As the saying goes" Some UX is better than no UX"!

Raven will share fundamental concepts and "quick-and-dirty" tips that enable improvement on user experience of products or services in a cost effective manner with case studies.

Published in: Design, Technology

iAxil Lunch Talk - Lean UX

  1. 1. LeanUXIt’s  not  lazy  UX,It’s  about  minimizing  waste   Raven  Chai Founder  &  Principal  Consultant
  2. 2. About  Myself • Founded  UX  Consulting  in  2008 • Based  in  Singapore • Only  worked  with  clients  with  local   presence • Love  any  type  of  sports  -­‐  except  golf • A  foodie  and  will  continue  to  be  one • A  lifelong  Liverpool  FC                fan  and   will  always  be
  3. 3. Founder & Principal ConsultantRAVEN CHAIDirector & Principal Consultant • 15   years   experience   as   a   technologist,   designer   and   user   experience  practitioner   • Lead  UX  consultant  for  SingTel  since  2008 • Formed  a  local  UX  Community  -­‐  UXSG User  Experience  Professional  Association  -­‐  Asia  Region,  Leadership  Team SingTel  End  User  Experience  Review  -­‐  Board  Member Mentorship  /  Partnership
  4. 4. UX Consulting - What We DoDesign  Research  and  Service  Design  Methodology
  5. 5. Some stuff I’m involved in... Public  Sector Private  Sector
  6. 6. UX Singapore 2010 & 2011 Workshop
  7. 7. User Friendly China 2011 Conference
  8. 8. UX Hong Kong 2012 Conference
  9. 9. Agenda1.      Introduction2.      Overview3.      Design  Story4.      Key  Learnings5.      Resources
  10. 10. You  may  have  seen  these  diagrams h6p://konigi.com/files/konigi/images/what-­‐is-­‐ux.png
  11. 11. Relationship - UX is not UI UXUI h"p://www.kickerstudio.com/blog/2008/12/the-­‐disciplines-­‐of-­‐user-­‐experience/
  12. 12. Em otiUX ona how  people  feels  while  they   l do  certain  things TecUI h nic what  people  use  to  interact   al with  the  product
  13. 13. You  will  be  amazed  the  kind  of  “UX”  job  descriptions  out  there Dude,  you  are  looking  for  frontend  developer!!!
  14. 14. The  Big  Picture  of  User  ExperienceHow  much  do  you  understand  your   How  to  engage  your  users  posiDvely   users’  needs? with  your  design? USER  RESEARCH INTERACTION  DESIGN Why  would  people  want  to  use  mobile  App   than  a  laptop  in  THEIR  situaDons? VALUES How  do  you  know  your  design  is   How  to  code  your  apps  op$mally  and   effec$ve  and  appealing? efficiently? DESIGN  EVALUATION TECHNICAL  DEVELOPMENT
  15. 15. The  most  important  questionWhy  would  people  want  to  use  mobile  app   than  a  laptop  in  THEIR  situaDons? VALUES
  16. 16. Share  a  design  story How  to  understand  your  users  in  real-­‐life  context? USER  RESEARCHCustomers Paper Storyboarding Data Prototyping
  17. 17. It’s  all  about  the  details How  to  engage  your  users  posiDvely  with  your  design? INTERACTION  DESIGN Design Usability FidelityGuidelines Findings Prototyping
  18. 18. Many  ways  of  creating  a  product How  to  code  your  apps  op$mally  and  efficiently? TECHNICAL  DEVELOPMENT Traditional Lean Agile UCD
  19. 19. Knowing  where  to  improve  How  do  you  know  your  design  is  effec$ve  and  appealing? DESIGN  EVALUATIONUsability Business KPIs Web AnalyticsTesting
  20. 20. What  does  the  word  “Lean  UX”  mean  to  you?
  21. 21. “Lean  UX”  implies  that  less  UX  is  being  done. That  couldn’t  be  further  from  the  truth,  nor   is  it  something  we  should  encourage.Source:  ArAcle  from  Whitney  Hess,  Feb  27,  2011  -­‐  Why  I  detest  the  term  “Lean  UX”
  22. 22. It’s  NOT  lazy  UX You  still  gonna  work  hard!!!Source:  ArAcle  from  Jeff  Gothelf,  Mar  07,  2011,  Lean  UX:  GeXng  Out  Of  The  Deliverables  Business h"p://notjustalive.files.wordpress.com/2010/12/lazy-­‐cat5.jpg
  23. 23. It  is  NOT  Anti-­‐deliverable It  is  a  refocusing  of  UX  efforts  away  from  the  documentation   and  moves  towards  validating  product  hypothesesSource:  ArAcle  from  Jeff  Gothelf,  Mar  07,  2011,  Lean  UX:  GeXng  Out  Of  The  Deliverables  Business h"p://www.vuidesign.net/wp-­‐content/images/documentaAon.jpg
  24. 24. It  is  NOT  design-­‐by-­‐committeeWho  needs  vision  when  you  have  meetings? h"p://www.joerib.com/wp-­‐content/uploads/design-­‐by-­‐commi"ee.jpg
  25. 25. The  only  thing  being  removed  is  waste Minimizes  the  time  spent  heading  down  the  wrong  pathSource:  ArAcle  from  Jeff  Gothelf,  Mar  07,  2011,  Lean  UX:  GeXng  Out  Of  The  Deliverables  Business h"p://notjustalive.files.wordpress.com/2010/12/lazy-­‐cat5.jpg
  26. 26. Prototype  communicates  everything The  fastest  way  between  you  and  your  customersSource:  ArAcle  from  Jeff  Gothelf,  Mar  07,  2011,  Lean  UX:  GeXng  Out  Of  The  Deliverables  Business h"p://xunyangixd.files.wordpress.com/2011/04/just-­‐the-­‐ux-­‐process-­‐large.jpg
  27. 27. You  don’t  need  “The  Spec”  to  keep  control You  are  in  the  problem-­‐solving  business,  and  you  don’t  solve   problems  with  design  documentation.Source:  ArAcle  from  Jeff  Gothelf,  Mar  07,  2011,  Lean  UX:  GeXng  Out  Of  The  Deliverables  Business h"p://www.arcelormi"al.com/distribuAonsoluAons/repo/angelique/Corporate_picture_Document_Control_MR_RF.JPG
  28. 28. If  you  spend  3  months  perfecting  a  design  only  to  Pind  out  it  fails  to   meet  customer  and/or  business  needs,  you’ve  just wasted  3  months  of  your  life,   not  to  mention  your  team’sSource:  www.jeffgothelf.com/blog
  29. 29. Lean  UX Metrics-­‐Driven  Design/Research SHIPPING  IS  ONLY   THE  BEGINNING
  30. 30. The  Value  of  the  Minimum  Viable  Product The  bare  feature  set  needed  to  prove  out  a  hypothesisSource:  ArAcle  from  Jeff  Gothelf,  Mar  07,  2011:  Lean  UX:  GeXng  Out  Of  The  Deliverables  Business h"p://i-­‐cdn.apartmen"herapy.com/uimages/re-­‐nest/plane12609.jpg
  31. 31. Examples  of  Minimum  Viable  Product  (MVP)Started  with  a  boring  3  minute  video  in  2008  for  their  minimum  viable  product,  beta  waiDng  list  jump  from   5,000  to  75,000  in  one  day  (Mar  2008) It  started  out  as  a  simple  WordPress  blog,  the   point.com  with  a  widget  that  used  AppleScript  to   send  PDFs  coupons  via  Mail.app Started  in  1984  with  a  single  Boeing  747  flying  a  single  route   (Gatwick  to  Newark  and  back).  As  they  got  the  Virgin  magic   working  and  debugged,  they  added  more  planes  and  more  routes.
  32. 32. Same  principle  is  applicable  for  the  larger,  growing  Qirms  too! 2004 2007 2012 2009You  probably  won’t  fancy  the  1st  version  of  Facebook,   Despite  Basecamp’s  popularity,  the  team  keeps   but  it  started  to  address  user  needs  first improving  the  UX  and  usability  of  the  portal 29  Jun  2007 11  Jul  2008 8  Jun  2009 24  Jun  2010 7  October  2011
  33. 33. Agenda1.      Introduction2.      Overview3.      Design  Story4.      Key  Learnings5.      Resources
  34. 34. Some dialogues I had with Startups I  think  this  idea   will  change  the   world,  super   excited  about  it!
  35. 35. “So,  who  are  your  intended  users  (or  customers)  for  the  app  you  are  designing  for?” “Everyone  I  have  just  mentioned  a  while  ago.  Furthermore,  I  believe   people  from  here  +  there  will  Find  it  attractive  too,  we  can  extend  the   modules  to  do  this  and  that  too”“Really?!?  Basically  you  don’t  even  know  what  speci9ic  problems  you  are  trying  to  solve”
  36. 36. “How  do  you  come  about  building  this  app  in  the  Qirst  place?” “I  Qind  it  frustrated  or  inefQicient  to  do  certain  things,  I  believe  I  can  solve   the  problem  better  through  my  idea.  I’m  the  best  user  after  all,  isn’t  it?”“Great,  so  who  else  have  you  validated  your  ideas  with?” “Myself,  ...  and  a  couple  of  my  friends,  they  said  the  idea  is  cool!”“Err.....  you  mean  everyone  else  behaves  exactly  like  you???”
  37. 37. “I  have  built  a  list  of  great  features  but  I  (or  my  investor)   feel  that  the  user  experience  is  not  good”“In  what  way  you  Qind  the  user  experience  is  not  good?” Why the UX of my app is not good? “The  UI  is  not  sleek  enough,  I  need  to  make  it  more  beautiful  and  attractive   -­  perhaps  by  adding  a  couple  of  nice  icons  here  and  there...”“I  see,  your  de<inition  of  good  user  experience  =  better  user  interface,  no  wonder  the  user  experience  of  your  app  sucks...”
  38. 38. h"p://whitneyhess.com/blog/2012/08/25/if-­‐vcs-­‐understood-­‐ux/
  39. 39. h"p://whitneyhess.com/blog/2012/08/25/if-­‐vcs-­‐understood-­‐ux/
  40. 40. Agenda1.      Introduction2.      Overview3.      Design  Story4.      Key  Learnings5.      Resources
  41. 41. How  Lean  UX  may  work  well?1. You are composed of small, goal-driven, cross-functional teams2. Features begin as hypotheses to be tested before heavy investment3. A feature starts as a minimum valuable feature, and then iterates4. Proof carries more weight than opinion5. The team talks to real customers on a regular basis, including in-person How  Lean  UX  may  not  work  well?     1. If your stakeholders requires formality to justify decisions 2. If you need to deal with legacy systems and require regular updates
  42. 42. If my target audience is EVERYONE,then I’m designing for NO ONE!
  43. 43. A  “user-­friendly”  UI  =  Good  UX
  44. 44. Design is an evolving process!
  45. 45. Create quantitative goals,Be specific about these goals!
  46. 46. Get creative in your approach,Many ways to solve the same problem!
  47. 47. Be Compelling, Not Overwhelming
  48. 48. Test... Test... and Test...Tweak your design base on facts
  49. 49. Leave a good impression to your customers,Build the product as if it is for your friends
  50. 50. Put  yourself  in  customers’  shoes  and  ask  the  vital  quesHon“When is the last time you feel good about using an app as a user, remember it and do the same to your customers”
  51. 51. Lean UX is just UX. But UX isnt always Lean UX.Source:  ArAcle  from  Jared  M.  Spool,  Nov  30,  2011,  Is  There  Any  Meat  on  This  Lean  UX  Thing? h"p://www.kickerstudio.com/blog/images/ux.jpg
  52. 52. Agenda1.      Introduction2.      Overview3.      Design  Story4.      Key  Learnings5.      Resources
  53. 53. Recommended Books
  54. 54. Online UX Web Resources UIE  Blog UX  BoothSmashing  Magazine Fast  Company Johnny  Holland UX  Matters
  55. 55. International Conferences UX  AustraliaIxDA  Conference UX  Lisbon UXPA  International UX  London
  56. 56. Regional Conferences UX  Taiwan User  Friendly  China How  should  it  be  like? UX  Singapore HCD  Net  Japan UX  Hong  Kong
  57. 57. Local Community PlatformsUXSG  Facebook  group IxDA  Singapore  chapter Next  Bank  AsiaDestrActions Design  Singapore  Council
  58. 58. Government Grants Design  for  Business  Innovation  GrantInnovation  Capability  Voucher  (ICV) Design  Engage  Programme
  59. 59. Raven  ChaiEmail:  raven@uxconsulting.com.sg Twitter:  @ravenchai