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Designing branded service experience workshop
 

Designing branded service experience workshop

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User Friendly China 2013, Workshop, Design, Service, Brand, User Experience, Shanghai, Jason Pollard, Raven Chai

User Friendly China 2013, Workshop, Design, Service, Brand, User Experience, Shanghai, Jason Pollard, Raven Chai

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    Designing branded service experience workshop Designing branded service experience workshop Presentation Transcript

    • Design Branded Service Experience 设计品牌服务体验 Workshop Date: 9am, 21 November 2013
    • Introduction
    • Raven Chai •Founded UX Consulting in 2008 •Over 15 years experience as a technologist, designer and user experience practitioner •Lead UX consultant for SingTel since 2008 •Founder of •Leadership •Soccer team and tennis fanatic
    • Ice Breaker
    • Workshop Brief
    • Sketches of initial thoughts
    • Review ideas in groups
    • Tea Break
    • Build Stories and Ideas with Service Proposition
    • Service Design Design Problem EXPLORE Opportunity Areas Service Brand BRAINSTORM Service Ideas & Concept DELIVER CO-CREATE Concept Evidences TEST Prototypes
    • Design Proposition review in groups
    • Presentation, story telling and critique