Designing branded service experience workshop

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User Friendly China 2013, Workshop, Design, Service, Brand, User Experience, Shanghai, Jason Pollard, Raven Chai

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Designing branded service experience workshop

  1. 1. Design Branded Service Experience 设计品牌服务体验 Workshop Date: 9am, 21 November 2013
  2. 2. Introduction
  3. 3. Raven Chai •Founded UX Consulting in 2008 •Over 15 years experience as a technologist, designer and user experience practitioner •Lead UX consultant for SingTel since 2008 •Founder of •Leadership •Soccer team and tennis fanatic
  4. 4. Ice Breaker
  5. 5. Workshop Brief
  6. 6. Sketches of initial thoughts
  7. 7. Review ideas in groups
  8. 8. Tea Break
  9. 9. Build Stories and Ideas with Service Proposition
  10. 10. Service Design Design Problem EXPLORE Opportunity Areas Service Brand BRAINSTORM Service Ideas & Concept DELIVER CO-CREATE Concept Evidences TEST Prototypes
  11. 11. Design Proposition review in groups
  12. 12. Presentation, story telling and critique

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