how purpose
can
help you pivot
Thursday, 17 October 13
Thursday, 17 October 13
Thursday, 17 October 13
running experiments

Thursday, 17 October 13
listening to customers
Thursday, 17 October 13
listen to your heart

Thursday, 17 October 13
listen to your heart

vision > purpose > values > strategy
Thursday, 17 October 13
leadership

Thursday, 17 October 13
I have a plan(?)
Thursday, 17 October 13
480,000
BUSINESSES STARTED IN 2012

Thursday, 17 October 13
1 in 3 fail within 3 years
Thursday, 17 October 13
9/10 startups fail!

9/10 startups fail!

9/10 startups fail!

9/10 startups fail!

9/10 startups fail!

9/10 startups fai...
why?
Thursday, 17 October 13
Thursday, 17 October 13
it’s hard!

Thursday, 17 October 13
too many

Thursday, 17 October 13
vision

Thursday, 17 October 13
Thursday, 17 October 13
porpoise
Thursday, 17 October 13
Thursday, 17 October 13
values
Values

Thursday, 17 October 13
true north

Thursday, 17 October 13
investors
Thursday, 17 October 13
co-founder
Thursday, 17 October 13
employees
Thursday, 17 October 13
suppliers
Thursday, 17 October 13
features
Thursday, 17 October 13
early adopters
Thursday, 17 October 13
informed optimism
Uninformed optimism

informed pessimism
Thursday, 17 October 13
To organize the world's information and make it
universally accessible and useful

Thursday, 17 October 13
To instantly connect people everywhere
to what’s most important to them.

Thursday, 17 October 13
To be earth's most customer centric company;
to build a place where people can come to find and discover anything they
mig...
“People don't buy what you
do; they buy why you do it”
Thursday, 17 October 13
Thursday, 17 October 13
CREATE YOUR VISION

Thursday, 17 October 13
DEFINE YOUR PURPOSE

Thursday, 17 October 13
PIN DOWN YOUR VALUES

Thursday, 17 October 13
THEN DO LEAN STARTUP

Thursday, 17 October 13
thank you!

@kungfucarlos

Thursday, 17 October 13
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UX Café October 2013: Carlos Saba 'Why purpose can help you pivot'

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Carlos Saba, co-founder of Spook Studio & The Happy Startup School shared his LeanConf talk on 'why purpose can help you pivot'

Join our community and stay posted on upcoming events: www.meetup.com/uxcafe

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UX Café October 2013: Carlos Saba 'Why purpose can help you pivot'

  1. 1. how purpose can help you pivot Thursday, 17 October 13
  2. 2. Thursday, 17 October 13
  3. 3. Thursday, 17 October 13
  4. 4. running experiments Thursday, 17 October 13
  5. 5. listening to customers Thursday, 17 October 13
  6. 6. listen to your heart Thursday, 17 October 13
  7. 7. listen to your heart vision > purpose > values > strategy Thursday, 17 October 13
  8. 8. leadership Thursday, 17 October 13
  9. 9. I have a plan(?) Thursday, 17 October 13
  10. 10. 480,000 BUSINESSES STARTED IN 2012 Thursday, 17 October 13
  11. 11. 1 in 3 fail within 3 years Thursday, 17 October 13
  12. 12. 9/10 startups fail! 9/10 startups fail! 9/10 startups fail! 9/10 startups fail! 9/10 startups fail! 9/10 startups fail! 9/10 startups fail! 9/10 startups fail! 9/10 startups fail! Thursday, 17 October 13
  13. 13. why? Thursday, 17 October 13
  14. 14. Thursday, 17 October 13
  15. 15. it’s hard! Thursday, 17 October 13
  16. 16. too many Thursday, 17 October 13
  17. 17. vision Thursday, 17 October 13
  18. 18. Thursday, 17 October 13
  19. 19. porpoise Thursday, 17 October 13
  20. 20. Thursday, 17 October 13
  21. 21. values Values Thursday, 17 October 13
  22. 22. true north Thursday, 17 October 13
  23. 23. investors Thursday, 17 October 13
  24. 24. co-founder Thursday, 17 October 13
  25. 25. employees Thursday, 17 October 13
  26. 26. suppliers Thursday, 17 October 13
  27. 27. features Thursday, 17 October 13
  28. 28. early adopters Thursday, 17 October 13
  29. 29. informed optimism Uninformed optimism informed pessimism Thursday, 17 October 13
  30. 30. To organize the world's information and make it universally accessible and useful Thursday, 17 October 13
  31. 31. To instantly connect people everywhere to what’s most important to them. Thursday, 17 October 13
  32. 32. To be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online Thursday, 17 October 13
  33. 33. “People don't buy what you do; they buy why you do it” Thursday, 17 October 13
  34. 34. Thursday, 17 October 13
  35. 35. CREATE YOUR VISION Thursday, 17 October 13
  36. 36. DEFINE YOUR PURPOSE Thursday, 17 October 13
  37. 37. PIN DOWN YOUR VALUES Thursday, 17 October 13
  38. 38. THEN DO LEAN STARTUP Thursday, 17 October 13
  39. 39. thank you! @kungfucarlos Thursday, 17 October 13

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