UX Café December 2013: Michel Jansen 'Why UX is not UI'

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We were joined by Michel Jansen for our last UX Café of 2013, who spoke to our audience of designers and startups about why UX is not UI. …

We were joined by Michel Jansen for our last UX Café of 2013, who spoke to our audience of designers and startups about why UX is not UI.

Michel helps companies improve the UX of their products at Syzygy, where he works as a User Experience Architect. Previously, he worked at the UX Lab of Siemens Corporate Research and more recently at London-based startup Lokku, where he was UX lead for property search engine Nestoria.

Check him out on twitter: https://twitter.com/dawuss

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  • 1. UX = UI and other misconceptions Michel Jansen @dawuss
  • 2. UX = UI and other misconceptions Michel Jansen @dawuss
  • 3. UX = UI misconception 1
  • 4. Gowalla, ca. 2010 Foursquare, ca. 2010
  • 5. Facebook, 2011 Google+, 2011
  • 6. value > pain
  • 7. UX = UI (but a good UI helps)
  • 8. UX can be designed misconception 2
  • 9. User Experience can be designed
  • 10. product user ux
  • 11. ux Hassenzahl’s model of User Experience
  • 12. User Experience can be designed
  • 13. User Experience can be designed (but you can design for it)
  • 14. UX is a job misconception 3
  • 15. ux Hassenzahl’s model of User Experience
  • 16. sales business fulfilment engineering support
  • 17. providing a good user experience is everyone’s job but it helps if someone makes sure of that
  • 18. UX is a phase misconception 4
  • 19. Damien Newman's squiggle of the design process
  • 20. upfront research building the right thing & building the thing right ongoing improvement
  • 21. UX is singular misconception 5
  • 22. (cc) http://www.flickr.com/photos/joyoflife/3019568224
  • 23. providing good user experiences starts with people
  • 24. GETTING UX RIGHT
  • 25. #1 care about people, your users
  • 26. #2 create value, reduce pain
  • 27. #3 take responsibility as a team
  • 28. #4 look past the surface
  • 29. #4 keep listening
  • 30. UX = UI and other misconceptions Michel Jansen @dawuss