For fux sake: 10 common user experience mistakes startups make (and how to avoid them)
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For fux sake: 10 common user experience mistakes startups make (and how to avoid them)

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An awesome talk from Product Designer Laurence McCahill (Co-founder of Spook Studio)

An awesome talk from Product Designer Laurence McCahill (Co-founder of Spook Studio)

9th August 2012

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For fux sake: 10 common user experience mistakes startups make (and how to avoid them) Presentation Transcript

  • 1. 10 common userexperience mistakes startups make (and how to avoid them)Laurence McCahillDigital Product Designer, Spook Studio
  • 2. http://www.flickr.com/photos/quinnanya/3588989219/
  • 3. IMPROVE PRODUCTS
  • 4. HAďYhttp://www.flickr.com/photos/crazyunclejoe/686220770/ CUSTOMERS
  • 5. TRANSFORM YOURBUSINEĒhttp://www.flickr.com/photos/safari_vacation/5961260280/
  • 6. POSITIVE PR=FRĄ MARKETINGhttp://www.flickr.com/photos/safari_vacation/5961260280/
  • 7. http://farm5.static.flickr.com/4145/5052764617_d11ca68a4e.jpg
  • 8. WHAT UXCAN’T SOLVE
  • 9. CRAďY PRODUCThttp://www.bazaarvoice.com/blog/wp-content/uploads/1089183.jpg
  • 10. PđRhttp://www.flickr.com/photos/xracz/1172356402/ TEAM
  • 11. 1
  • 12. GREAT EXPERIENCE, WRONG PRODUCT
  • 13. 2
  • 14. DOING IT Tđ LATE(AND HALF-HEARTEDLy)
  • 15. STRATEGY STARTUP DREAM TEAMdesign technology
  • 16. 3
  • 17. NO CLEARVALUE PROPOSITION
  • 18. 4
  • 19. LACKOF FOCUS
  • 20. 5
  • 21. NOT ENOUGH OBSERVATION ‘IN THE WILD’
  • 22. THE $300M BUēONhttp://www.flickr.com/photos/lucamascaro/4642288538/
  • 23. 6
  • 24. FORMSFROM HEĎ
  • 25. 7
  • 26. LEēING DEVELOPERS WRITE COPY
  • 27. 8
  • 28. NO STORY,NO PERSONALITY
  • 29. 9
  • 30. TECHNOLOGY AS A BAĔIER
  • 31. 10
  • 32. LAUNCHING Tđ SđN (OR Tđ LATE)
  • 33. STEALTH MODE
  • 34. IN SUČARY(HOW TO GET IT RIGHT)
  • 35. BUILD THE RIGHT PRODUCTBEFORE THE PERFECT ONE
  • 36. INVOLVE UX EARLY IN THE PROCEĒ
  • 37. HAVE A CLEARVALUE PROPOSITION
  • 38. FOCUS, FOCUS, FOCUS
  • 39. TEST & REFINE WITH USERS
  • 40. MAKE FORMS FUN
  • 41. MICROCOPY ISYOUR FRIEND
  • 42. DEVELOP APERSONALITY
  • 43. MAKE TECHNOLOGY HUMAN
  • 44. SHIP IT(& START LEARNING)
  • 45. spookstudio.com